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  • Influencing the Influencers: A B2B Guide

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    SESSION 4 of 4: Your exposure is growing. Your community is engaged. Your brand reputation is on the rise. What's next? Take your social media success even further with influencer marketing. Learn how to kickstart your influencer program the right way to get the results you're looking for.

  • Generation YouTube: The Social Media Habits of US Teens

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    YouTube is the social platform visited most by teenagers in the United States and it is also the platform teenagers are most likely to say they use almost constantly, according to recent research from the Pew Research Center.

  • Programming Social Channels (Like a Streaming Service!)

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Social Media Marketing

    SESSION 3 of 4: With so much content everywhere, you've got to be smart about getting the most out of your audience on each social media channel. Each platform has a personality, much like your favorite binge-ready streaming series (we can still call those TV, can't we?). Learn how to create "shows" specifically designed for each channel and develop a social media content plan that's worthy of a primetime lineup.

  • Instagram Reels Benchmarks for 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    How well do Instagram Reels campaigns perform? To find out, Social Insider looked at data from 352,616 Instagram Reels published between June 2021 and June 2022.

  • How to Build a LinkedIn Employee Advocacy Program That Doesn't Fall Apart

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Enthused employees can have a huge effect on your company's reputation and bottom line, and excitement is easily built on LinkedIn. Here's how to use the social platform for employee advocacy.

  • Sparking Conversation on Social Media

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    SESSION 2 of 4: Social media algorithms promote posts with high community engagement. So if you want to boost your social engagement, reach a wider audience, and build brand trust, start a conversation. In this second event of our Building Brand Trust Through Social Media Working Webinar Series, Zontee Hou will show you how to get your posts in front of more eyes and increase your audience organically.

  • What Employers Look for When Hiring Social Media Managers

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Which skills, backgrounds, and capabilities do businesses look for when hiring social media managers?

  • Atomizing and Adapting Content

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    SESSION 1 of 4: B2B social media can feel mysterious and random. How does one account gain traction while another fails to hit the mark? In the first event of our Building Brand Trust Through Social Media series, you'll learn what types of content your audience wants and how repurposing your best content can boost your social media success.

  • 25 Twitter Marketing Tips That Actually Work [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores 25 tips for optimizing your Twitter profile, finding the most effective content for your tweets, and boosting reach.

  • Why and How Businesses Engage in Social Media Listening

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Businesses use social media listening most to attract new customers (17% cite as their primary motivation), provide better customer service (16%), and better understand customer preferences (16%).

  • The Best Times to Post on Social Media in 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    To find out the best times to post on social media, CoSchedule analyzed 37,219,512 social media messages from more than 30,000 organizations. An infographic summarizes the findings from the research.

  • The Top 10 Content Marketing Influencers in 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Who are the must-follow content marketing experts? According to Semrush, the top content marketing influencer in 2022 is MarketingProfs' very own head of content, Ann Handley.

  • 12 Tips for Making a Standout LinkedIn Profile [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic provides 12 tips for structuring your LinkedIn profile, choosing the right content, and optimizing elements to ensure you're found.

  • Gen Z Trends on YouTube: Three New Types of Creativity [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    According to YouTube's annual trends report, video viewers are increasingly gravitating towards three new types of creativity: community, multiformat, and responsive.

  • The Social Media Platforms Used Most by Journalists

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Twitter is the go-to social network for journalists, but it isn't the top platform that the public turns to for news, according to recent research from the Pew Research Center.

  • Ad Creative Best-Practices for Reddit [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which creative approaches work best for advertisers on Reddit? To help marketers optimize their campaigns, the social platform created this infographic.

  • Hot Topics: The Summer Conversions Trending on Twitter [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Based on what's been trending on Twitter, this summer is going to be all about live music, discovery, and thrills.

  • Four Things TikTok Can Teach Us About Presentations

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    TikTok may be the world's favorite time-waster at the moment, but lessons about speech and presentation can be learned from the annals of its scroll-happy user base.

  • The Top Pride Hashtags on LinkedIn [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    To help marketers figure out the best hashtags to use on LinkedIn this Pride Month, the professional social network created this infographic.

  • The Impact of Reddit Ads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    This infographic makes the case for why ads have a big impact on Reddit by presenting data related to user behavior and community engagement.