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  • #SocialSkim: Meeker's State of the Internet, #YesAllWomen, LinkedIn Fails, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Mary Meeker's state of the Internet, #YesAllWomen, LinkedIn headline do's and don'ts, and how Twitter might breathe new social life into the Billboard charts. Do read on. Don't skip your week's dose of skim!

  • Is Your Website Dead or Just Sleeping? A Vital Six-Point Checklist for Your Site

    Article

    CONTENT TYPE: Article | TOPIC: None

    You've asked for a yearend report on your website, and you don't like what you see. Turn things around by giving your creative and digital teams productive goals. Here are six simple fixes to wake up your site.

  • Eight Ways to Capture Your Readers' Attention (and Keep Them Coming Back!)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Businesses should create content for what really matters—the person who could convert and pay for a product or service offered by the content creator. These tips will help you create a solid content marketing strategy.

  • Battling Mediocrity in Content: Ann Handley Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Writing

    MarketingProfs Chief Content Officer Ann Handley discusses her evolution from journalist to content marketer, and shares tips for becoming a better writer.

  • How to Create Perfect Posts for the Most Popular Social Platforms [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    A post that works well for one social platform may not work well for another. That's because every social media has its own formula for the perfect post. Here's a look at the different formulas, all in one helpful infographic.

  • Six Lessons From an Ambitious Content Marketing Project

    Article

    CONTENT TYPE: Article | TOPIC: None

    Content marketing is going to become an increasingly important component of virtually every company's overall marketing program.

  • 10 Email Marketing Best-Practices [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Nearly 123 billion emails are sent every hour, so marketers must master the art of getting their email seen in a crowded inbox. Here are some tips for making your emails stand out.

  • How to Craft the Perfect Email Subject Line

    Article

    CONTENT TYPE: Article | TOPIC: None

    Scientific studies can tell you which words appear with the most frequency in successful email campaigns... but to create a compelling subject line, a simple strategy sometimes works best.

  • Eight Secrets of Agile Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    What on Earth can marketers learn from programmers? At first glance, the answer might seem to be "nothing," but my experience tells me otherwise.

  • What's Your Acronym IQ? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    How familiar are you with the latest acronyms? Test your acronym IQ via this fun infographic, and see how you far you can get.

  • Stop Focusing on Automation and Take a Look at Content: Seven Steps to Get You Started

    Article

    CONTENT TYPE: Article | TOPIC: None

    To reap the proclaimed benefits of marketing automation, marketers have to shift their focus from technology to the creation of personalized, segmented, and customized content matched to customers' needs.

  • What Will Content Marketing Look Like in 2014? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The forecast for content marketing in 2014 includes higher quality of content, multiscreen marketing, and bigger budgets. How does your content marketing compare with those predictions?

  • Six Public Speaking Tips That Help Your Marketing, Too

    Article

    CONTENT TYPE: Article | TOPIC: None

    Using some of the concepts that have the power to make or break your public address, you can dramatically transform the effectiveness of your marketing campaigns. The best part? You never have to give a speech to do it.

  • Five Tips to Enhance Your Call to Action

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    A good call to action is a lot more than just a link. Rarely will you get someone to follow your CTA simply by asking them. So use these lessons learned from the world of direct mail to enhance your calls to action and get people to respond.

  • Top 50 Overused Words in Press Releases [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Are you overusing certain business words when writing public relations materials? If those words made it onto the following infographic, you should consider using fresh ones instead.

  • Writing and Readability Scores: It Matters

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    The key to authoring good written content is to use language that doesn't detract from your message. That's where readability scores can help.

  • 10 Steps to Ethical Content Curation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Compared with the creation of original content, curation can be a faster and easier way to generate content. But bad curation can damage your brand's credibility and potentially lead to legal issues. Here's how to do content curation right.

  • Get Rid of Your Lousy 'About' Page Once and for All

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your "About" page is one of the most popular destinations on your website. Leaving your "About" page in sub-par condition is costing you more than you think. So why have we been ignoring the quality of this valuable space?

  • Four Steps to Building Your Content Marketing Dream Team

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether you are new to content marketing or you are looking to re-evaluate your current resources, keeping these four steps in mind will help you assemble your dream team.

  • Seven Myths of Email Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Many email marketing ideas we hold true are actually false. Here's a quick look at seven prevalent myths about email marketing.