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  • How to Write a B2B Explainer Video Script That Converts

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You market and sell to businesses. So, if you're going to create B2B sales and marketing material (which—make no mistake—your explainer video is), keep in mind these five tips for writing a video script that converts.

  • 2017 B2B Content Marketing Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    B2B marketers are finding success with content marketing: 62% of B2B marketers in North America say their organization's overall approach to content marketing has been much more or somewhat more successful than a year ago, according to just-released research.

  • Make Your Copy Mobile-Friendly

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Writing

    In this PRO seminar, we'll show you how to craft copy that gets noticed, read, and acted upon in the small screen confines of the mobile environment. We'll also share when to use pictures to tell your story and how to 'front load' important content your prospects won't miss during a quick scan. You'll leave with copywriting best practices and tips you can apply right away.

  • Make Your Copy Mobile-Friendly

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Communications

    In this PRO seminar, we'll show you how to craft copy that gets noticed, read, and acted upon in the small screen confines of the mobile environment. We'll also share when to use pictures to tell your story and how to 'front load' important content your prospects won't miss during a quick scan. You'll leave with copywriting best practices and tips you can apply right away.

  • Journalists' Advice on How to Write Press Releases They'll Actually Read

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Use these tips—straight from the mouths of journalists—to help your press release stand out from the ineffective and soon-to-be-deleted competition in your target journalist's inbox.

  • Six Essentials for Good Storytelling—and Great Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Content now spreads in nanoseconds, so there's more risk in marketing than ever before. Brand reputation is at stake. Thus the importance of good storytelling. Because bad stories live forever online as a black scar on your brand's reputation.

  • How to Create Content About Things You Know Nothing About (Yet)

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    As any good journalist will tell you, you don't have to have a degree in a topic to write about it well—and confidently. Even so, creating content for a company is often a different beast.

  • Four Ways to Woo New Customers With Sweet-Talking Web Copy

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Ready to learn how to woo new customers? Use the following four ways to sweep them off their feet with some sweet-talking Web copy.

  • MarketingProfs University: Establish Your Message Architecture

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Writing

    In this PRO seminar, we'll show you how to prioritize communication goals—ideal whether you manage web, social media, or print collateral. We'll discuss how simple tools like a gap analysis and content audit can reveal easily missed opportunities. You'll leave with the savvy to bring brand-driven content strategy techniques and thinking into your own work.

  • MarketingProfs University: Establish Your Message Architecture

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Writing

    In this PRO seminar, we'll show you how to prioritize communication goals—ideal whether you manage web, social media, or print collateral. We'll discuss how simple tools like a gap analysis and content audit can reveal easily missed opportunities. You'll leave with the savvy to bring brand-driven content strategy techniques and thinking into your own work.

  • MarketingProfs University: Establish Your Message Architecture

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    In this PRO seminar, we'll show you how to prioritize communication goals—ideal whether you manage web, social media, or print collateral. We'll discuss how simple tools like a gap analysis and content audit can reveal easily missed opportunities. You'll leave with the savvy to bring brand-driven content strategy techniques and thinking into your own work.

  • MarketingProfs University: Establish Your Message Architecture

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    In this PRO seminar, we'll show you how to prioritize communication goals—ideal whether you manage web, social media, or print collateral. We'll discuss how simple tools like a gap analysis and content audit can reveal easily missed opportunities. You'll leave with the savvy to bring brand-driven content strategy techniques and thinking into your own work.

  • Four Tips for Turning Your Presentations Into Marketing Gold

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Turn any common presentation, such as a sales deck or company overview, into an asset that provides valuable information, turns prospects into buyers, and drives the bottom line.

  • Marketers' 10 Most Common Copyright Questions... Answered!

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Attorney Kerry O'Shea Gorgone answers marketers' legal questions about copyright law, content curation, and more.

  • Five Modes of Persuasion You Need in Your Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If marketing is essentially about persuasion, then the use of highly effective persuasive techniques can take a campaign goal to the next level—whether that's attracting more traffic, earning more conversions, or sparking more customer engagement.

  • Use Storytelling to Enhance Your Marketing: Ron Ploof on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Writing

    Story expert Ron Ploof explains how brands (B2B and B2C alike) can create more effective marketing pieces by applying the fundamentals of storytelling to their content marketing.

  • Kill These 12 Content Marketing Software Bugs (It's Not What You Think)

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    These tips are for debugging content marketing software of a different sort—the words, phrases, and sentences that constitute your marketing content. So avoid misusing these 12 words or phrases.

  • Four Scrappy Content Marketing Hacks

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    These four content creation hacks belong in every marketer's toolbox. These tips and tricks epitomize the scrappy mindset we need to do more with less, and help us bring that mindset to life in our content marketing.

  • From Storytelling to Story-Selling: How to Tell Customer-Centric Stories

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Branding

    In this PRO seminar, we'll explore multiple methods for creating a compelling narrative—including the Monomytch method and the Narrative Wheel, an ancient technique developed by Native American storytellers. We'll cover Kurt Vonnegut's story shapes, and you'll learn how to brush off those stale mission and vision statements. You'll also learn how to rewind myths, retell history, and foretell the future by crafting customer-centric stories that cut through the noise and allow customers to speak for themselves.

  • The 10 Most Common Phrases in Viral Headlines

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which sets of words appear most often in the headlines of articles that go viral on social media? To find out, BuzzSumo examined data from the headlines of 1 million random articles from top publishers posted on social networks.