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  • Five Steps for Getting Interviews With Influencers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your audience loves interviews, particularly with thought leaders. Bonus: interviewing influencers can help position your brand as an expert by association. So how do you secure an interview for your blog, podcast, or other owned media?

  • How to Use 'Story-Selling' and Modular Content to Drive Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    Some marketers would say salespeople are like babies who need structure and boundaries... and can't be trusted with storytelling. But as a marketer and former sales rep, I know the two sides can play well together—with great results.

  • Lessons From 2015 Bright Bulb Award Winners: Ritz-Carlton, BESLER Consulting, and Tripwire [VIDEO]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    The MarketingProfs 2015 Bright Bulb Awards recognize brilliance, excellence, and innovation in B2B marketing. This special video edition of the Marketing Smarts podcast featuresGretchen Newby of The Ritz-Carlton Leadership Center, Cindy Valladares of Tripwire, and Michael Passanante of BESLER Consulting.

  • Landing Page Design: Seven Tested Ways to Improve Conversion

    Article

    CONTENT TYPE: Article | TOPIC: None

    There are hundreds of tried-and-true conversion optimization methods for improving landing pages. Here are seven of the most basic—and powerful—ones.

  • How to Use Email Marketing to Create a Surge in E-Commerce Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    How can e-commerce marketers get a serious leg up on the competition? By using their emails and marketing automation systems to "frame" their customers for the perfect sale.

  • Discover and Tell Your Business Story

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Writing

    In this PRO seminar, business storyteller Ron Ploof will explain how to discover and tell your business story. He'll share how to transform messages into compelling narratives that persuade audiences to take action, whether it's buying your product, adopting a new concept, or changing their behavior.

  • Three Steps to Creating an Offer That Gets Leads and Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your offer—or, more specifically, how compelling it is—will determine whether or not your target audience will gobble up what you are selling.

  • 20 Email Marketing Tips to Boost Engagement and Readership

    Article

    CONTENT TYPE: Article | TOPIC: None

    Especially if you're targeting the twenty- and thirty-somethings who make up the core of the Millennial demographic, here's a handful of email marketing tips that will help you to boost engagement.

  • 2016 B2B Content Marketing Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    How do B2B marketers measure content marketing success? Which metric do they say is most important? Which tactics do they use? What increases content effectiveness? What do the most effective B2B marketers do differently?

  • Generation Gap: Online Content Consumption and Age

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    How do the online content consumption habits of Millennials, Generation Xers, and Baby Boomers differ?

  • How to Build a B2B Case Study Program to Promote Your Company

    Article

    CONTENT TYPE: Article | TOPIC: None

    Developing B2B case studies is not without its challenges, but those who do it well can reap serious rewards—including reduced sales cycles, market share growth, and increased visibility among key stakeholders.

  • How to Find the Best B2B Copywriters: A 10-Point Guide

    Article

    CONTENT TYPE: Article | TOPIC: None

    The demand for B2B content has dramatically increased. It's also flooded copywriter ranks with raw recruits who can waste your time and money. But you can avoid copywriting disasters.

  • Five Skills You Need to Curate Standout Content

    Article

    CONTENT TYPE: Article | TOPIC: None

    At a time when marketers are challenged to furnish steady streams of engaging content, curating other people's content is an effective tactic. Still, it merely shifts the challenge to "How do I identify and curate valuable content?"

  • How to Improve Your Writing With a Crappy First Draft

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Writing

    In this PRO seminar, we'll take a closer look at some of the benefits of crappy first drafts including how they make you feel better about yourself, allow you to use momentum, and help with planning. You'll leave with an understanding of why you shouldn't be ashamed of a crappy first draft but rather how to embrace the idea and write faster, better, and more fluently.

  • Six Effective Ways to Clear 'Content Block' [Infographic]

    Article

    CONTENT TYPE: Article | TOPIC: None

    Often, great ideas come to us when we least expect them, but it's annoying when we can't generate content on deadline. Still, don't worry, this is the 21st century... We have technology and experience on our side.

  • Are You Losing Sales Because of Boring Copy? A Widely Applicable Example of Apps

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    You pour weeks into preparing for launch. You finally release the product and eagerly wait for sales to pour in. Yet, they don't. You blame the product: Should we add features? Are the colors wrong? But maybe, your copy is what's falling short.

  • Three Tools to Help You Generate Killer Content Ideas

    Article

    CONTENT TYPE: Article | TOPIC: None

    For most marketers, coming up with content ideas is easy at first. We have them when we are at the gym, driving to work, or sitting at our favorite coffee house. But after a while, the well starts to run dry.

  • The 10 Best (and Worst) Performing Words in Email Subject Lines

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    If you want to boost engagement with your email campaigns, it helps to say "thank you" in the subject line, according to a recent report from Adestra.

  • A Seven-Step Surefire Formula for a Sales-Generating Commercial (Article 2 of 2)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Grab your customers' attention and get them to respond to your television and radio ads by following these seven tips based on 25 years' experience crafting direct response commercials.

  • Case Studies Have Real Value: Seven Tips for Writing a Success Story That Succeeds

    Article

    CONTENT TYPE: Article | TOPIC: None

    Success stories (case studies) are a crucial part of the marketing process, especially when complex business issues and solutions are involved. These tips will help you write successful success stories.