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  • Surveys, Polls, Forms, and Progressive Profiling: How to Write Questions That Deliver Valuable Insights

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    It sounds simple, but writing a good question and collecting reliable answers is harder than it seems—whether you're writing full-fledged survey instruments or quick questions for polls or forms. So here are six sets of expert tips and best-practices.

  • Storytelling: Using the Power of Story to Persuade

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    Buying decisions aren't just made on data. Even in B2B, buyers are driven by emotions! Are they making the right choice? Do they trust your organization to support them after the sale? A good story appeals to both their logic and emotions—improving relationships and boosting sales. Discover how to tell a story that persuades prospects in this live workshop with Bobby Lehew.

  • The Benefits of Using Plain Language in B2B Healthcare Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Do healthcare B2B buyers prefer marketing content from brands that use clear, plain language? If so, what benefits does using that sort of language deliver? To find out, Aha Media conducted a study with more than 150 clinical and non-clinical professionals.

  • Email Marketing—With Jay Schwedelson (Roundtable)

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Not every email gets opened, read, and clicked. What's the secret to great response? While that depends on your audience, there are tried-and-true tactics you can use to meet your goals. Join Jay Schwedelson and your email lovin' peers to discuss what works—and what doesn't—when crafting effective emails.

  • AI Prompts—With Marcus Nelson (Roundtable)

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Have you played with AI tools and been disappointed with the output? Do you suspect you could get better results if you just knew the right prompts? Then join Marcus Nelson and a small group of your B2B peers for this lively conversation. Ask questions, share experiences, and float ideas to get the most from tools like ChatGPT.

  • Four Steps to Stronger B2B Case Studies | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    In this episode, business adviser and author Bob Wiesner shares why case studies are important, what we marketers have historically done wrong with our case studies, how to do them right—and so much more.

  • Four Questions to Ask to Ensure Marketing Messaging Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    How can you ensure that your marketing campaigns will be engaging, memorable, and compelling? By testing via a "message map" pre-launch. This infographic explains how.

  • The Anatomy of a Great Blog Post Introduction [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    This infographic from Brafton covers what you should leave in your blog post intros and what you should leave out.

  • ChatGPT and Jasper: Powerful Writing Tools or the End of Creativity?

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Whether it's it's the start of the singularity or a fad that will fade like so many others, AI writing has taken the marketing world by storm. This article muses about whether human creativity is at stake.

  • Effective Writing Skills in Public Relations: Three Tips

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Writing for public relations can be a challenge, especially when you're not familiar with your client's industry. Check out three tips for successful PR writing.

  • Five Tips for Writing Web Content That Captures Attention

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Writing

    Web content is different from other forms of writing, and people consume it differently. The best-practices outlined in this article can help you create content that boosts your brand, improves SEO, and captures people's attention.

  • The Responsibilities and Backgrounds of Copywriters

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    What do copywriters do? What are their educational backgrounds? Which skills do employers expect them to have? To find out, Semrush analyzed 400 copywriter job postings on Indeed.com.

  • Are You There, ChatGPT? It's Me, Marketing.

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Everyone has questions about whether, when, and how to use ChatGPT for marketing. Aside from the sense of wonder that tech is crafting sentences, what does it really bring to the table? One marketing department did some experimenting to find out.

  • 11 Jargon Phrases to Avoid Using in Work Emails [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Do you feel like running for the hills when you receive a work email asking you to "circle back"? You're not alone. This infographic covers 11 of those sorts of corporate jargon phrases that should be avoided.

  • Why PR (And Marketing) Pros Need to Embrace Imperfect AI Writing Technology Now

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Once the novelty of AI-generated content has worn off, is it really useful to your company? This article argues that it absolutely is, and you should adopt it sooner rather than later.

  • The Writing GPS: A Writing Framework That Makes Your Writing Ridiculously Good

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Writing can feel like inching your way along a pitch-black tunnel. You can make out only the next few feet in front of you. It's scary. But The Writing GPS is here to help.

  • The State of Blogging in 2022: Post Length and Writing Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Bloggers say it takes more than four hours, on average, to write a blog post, according to recent research from Orbit Media.

  • Seven Tips for Writing Content Effectively [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    How can you write content that resonates with your audiences? To help marketers become more effective writers, the content team at Semrush took a look at their own tactics.

  • The Power of Writing Your Story [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Writing about your experiences and aspirations can have a wide range of personal and professional benefits. This infographic from Opyrus explores the power of personal storytelling and how it helps both mental and physical health.

  • 15 Writing Lessons From Famous Authors [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Looking for sage writing advice from authors like Toni Morrison, Stephen King, and Haruki Murakami? An infographic (below) from Ivory Research provides nuggets of wisdom from these famous writers and a dozen more.