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  • Don't Just Hope Your Emails Get Opened: Four Tips for Click-Worthy Communications

    Article

    CONTENT TYPE: Article | TOPIC: None

    In a typical inbox, people see only three pieces of information when trying to decide whether to open your email. That's not much. Shrinking attention spans and itchy delete fingers make getting it right crucial.

  • Marketing, PR, Social, Advertising Are All Intertwined: Geoff Livingston on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Author, strategist, and MarketingProfs Marketing Writing Bootcamp instructor Geoff Livingston discusses marketing strategy, customer experience, content, PR, and more.

  • Writing Responsibly When Writing Responsively: Six Simple Tips

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    When Google decided that mobile-friendliness will influence site rankings in search results, responsive design became a must. But what about the impact on copywriters and other content creators?

  • Email Etiquette: Do Consumers Like Humor and Informality?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Do consumers like humor in marketing emails? Do they prefer formal or informal language? Is it acceptable to include the occasional "LOL" and "BTW"?

  • Three Deceptively Simple (but Powerful) Tips for Writing Persuasive Landing Page Copy

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Writing landing page copy that converts like crazy isn't as simple as running through a checklist of best-practices. But it is as simple as following these three super-powerful pointers.

  • Create a Killer Email Call to Action

    Article

    CONTENT TYPE: Article | TOPIC: None

    Creating great CTAs is more than possible, yet so many links in brands' marketing emails remain unclicked. And many of those emails are never even opened in the first place.

  • How Copywriting Can Build Your Brand Authority

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    When you're recognized as a brand authority, you become the go-to business in your industry, you can be more selective with clients, and you can charge higher rates that reflect your expertise.

  • Take 10: Three Tricks to Create Killer Pay-per-Click Ad Copy

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Writing

    In just 10 minutes, you'll learn three tips that will help you create killer ad copy. Whether your PPC account is small or enterprise-level, these tricks are designed to help you optimize your ad performance and reach your marketing goals.

  • Take 10: Three Tricks to Create Killer Pay-per-Click Ad Copy

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Advertising & Promotions

    In just 10 minutes, you'll learn three tips that will help you create killer ad copy. Whether your PPC account is small or enterprise-level, these tricks are designed to help you optimize your ad performance and reach your marketing goals.

  • Every Brand Needs a Distinct Tone of Voice. Here's Why—and How to Create It

    Article

    CONTENT TYPE: Article | TOPIC: None

    Brand tone of voice is vital to expressing your brand identity. The correct tone can help a company distinguish itself from competitors, reinforce the brand's personality, and underpin the brand's promise to its customers.

  • Take 10: Crafting Killer Subject Lines—Seven Techniques Your Target Can't Resist

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Email Marketing

    In just 10 minutes, we'll show you how to craft killer subject lines that will ensure your emails get opened. You'll learn how to master seven subject line techniques that will instantly increase your open and read rates.

  • Why Your Blog Is Not Adding Business Value, and What You Can Do About It

    Article

    CONTENT TYPE: Article | TOPIC: None

    Although blogging is an effective marketing, branding, and sales channel, businesses don't make effective and efficient use of it. In fact, most corporate blogs add little real business value.

  • Take 10: How to Create Calls-to-Action That Drive Conversions

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Writing

    In just 10 minutes, we'll reveal the secrets to creating a call-to-action that encourages the action you're after—whether it's downloads, sign-ups or sales. We'll discuss how to integrate your CTAS into your email program and how to make your CTAs appeal to your customers and prospects without being too pushy.

  • Take 10: How to Create Calls-to-Action That Drive Conversions

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Email Marketing

    In just 10 minutes, we'll reveal the secrets to creating a call-to-action that encourages the action you're after—whether it's downloads, sign-ups or sales. We'll discuss how to integrate your CTAS into your email program and how to make your CTAs appeal to your customers and prospects without being too pushy.

  • Six Content Marketing Myths—Busted

    Article

    CONTENT TYPE: Article | TOPIC: None

    B2B content marketers consistently cite creating content that engages as a top challenge. Making the task harder still are marketers' preconceptions. Here are reality-based strategies that counter those myths.

  • Five Tips for Writing Case Studies That Aren't Boring as Hell

    Article

    CONTENT TYPE: Article | TOPIC: None

    Case studies are often dry, generic, or pretty much just a high school pep rally (minus the cool letterman jackets) cheering on the company. But they don't have to be.

  • Add These Five Word 'Magnets' to Your Marketing and Sales Vocabulary

    Article

    CONTENT TYPE: Article | TOPIC: None

    Words. They can be powerful, passionate, and—if used correctly in marketing and sales communications and presentations—extremely profitable.

  • 29 Must-Read Content Marketing Articles of 2014

    Article

    CONTENT TYPE: Article | TOPIC: None

    As you prepare your content marketing strategy for the coming year (and you are preparing one, right?), keep these awesome expert tips and nuggets of valuable advice in mind.

  • Content Marketing: The Leftover Trick

    Article

    CONTENT TYPE: Article | TOPIC: None

    It struck me this Thanksgiving that marketers could take a lesson from turkey gumbo—what I call the "leftover trick" for content marketing. Here are five simple ideas to get you started.

  • The Top 10 Keys to Writing Attention-Capturing Subject Lines

    Article

    CONTENT TYPE: Article | TOPIC: None

    All the great email content in the world isn't going to do your brand a bit of good if no one opens your emails. Which is why you need attention-grabbing headlines.