FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Seven Tips for Improving Your Content Marketing With Scannable Web Content

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Bad news: People don't read your online content marketing these days; they merely scan most Web content. But with these tips you can write scannable, easy-to-understand text that will boost engagement.

  • The Write Stuff: Is High-Quality Content More Effective?

    Chart

    CONTENT TYPE: Chart | TOPIC: Writing

    Is well-written content more effective than poorly written content? Does it make consumers more likely to like brands, click on offers, and purchase products/services?

  • Storytelling: Out of the Campfire and Into Your Marketing Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Storytelling is at the core of what drives great marketing today. You can amp up your marketing campaigns by following these five easy tips that create powerful stories.

  • 50 Horrible Cliches You Need to Stop Writing and Saying Right Now [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Have you recently said "the elephant in the room" and "move the needle" unironically at work? Then you need to start purging jargon from your writing and speaking right now.

  • Five Content Writing Tips That Will Automatically Make You a Better Blogger

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Blogging is an important part of digital marketing. Yet, many choose not to blog because they think they don't have the necessary writing skills. These tips will go a long way toward helping you write engaging content.

  • Your Handy Cheat Sheet for Writing Headlines [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    How do you get your headlines to inspire a click? Here's a cheat sheet that spells out nine effective tips based on the nine letters in the word "headlines."

  • Five Tips for Finding the Right Editor for Your Business Book

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    A book is the ultimate business card... but only if you do it right. Unfortunately, many entrepreneurs (and others) don't, especially because they don't account for editing.

  • Amplify Your Marketing With Brand Metaphors

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Writing

    In this PRO seminar, you'll learn how to amplify your marketing using brand metaphors. We'll walk you through seven archetypal metaphors that span across countries, cultures, languages, and dialects. You'll also learn a step-by-step process to discovering your ideal brand metaphor and how to use it to engage and persuade your audience.

  • Amplify Your Marketing With Brand Metaphors

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Writing

    In this PRO seminar, you'll learn how to amplify your marketing using brand metaphors. We'll walk you through seven archetypal metaphors that span across countries, cultures, languages, and dialects. You'll also learn a step-by-step process to discovering your ideal brand metaphor and how to use it to engage and persuade your audience.

  • Amplify Your Marketing With Brand Metaphors

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Branding

    In this PRO seminar, you'll learn how to amplify your marketing using brand metaphors. We'll walk you through seven archetypal metaphors that span across countries, cultures, languages, and dialects. You'll also learn a step-by-step process to discovering your ideal brand metaphor and how to use it to engage and persuade your audience.

  • Amplify Your Marketing With Brand Metaphors

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Branding

    In this PRO seminar, you'll learn how to amplify your marketing using brand metaphors. We'll walk you through seven archetypal metaphors that span across countries, cultures, languages, and dialects. You'll also learn a step-by-step process to discovering your ideal brand metaphor and how to use it to engage and persuade your audience.

  • Five Surprising Ways to Write Addictive Business Blog Posts

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    So frustrating: You work hard. You know your industry inside and out. You offer something nobody else does. And you take precious time to write about it in your business blog. Yet... nobody is reading.

  • The Most Effective Elements of Clickbait Article Headlines

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    What makes a clickbait article headline effective? Does it include a number? The mention of an animal? Some topic currently in the news?

  • How to Craft Blog Posts and Articles That Exceed Performance Expectations in Any Industry

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Inbound marketers must convert readers into customers. However, producing compelling content three or four times a week can be challenging. These four steps to creating better blog posts and articles can help.

  • Inspire Change Through Speeches, Stories, Ceremonies, and Symbols

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Writing

    Develop a plan to help you lead people through the five stages of transformation. Learn how to use speeches, stories, ceremonies, and symbols to help you succeed as a leader. You have the potential to not only anticipate the future and invent creative initiatives, but also to inspire those around you to support and help execute your vision. This PRO seminar will help you harness that potential and put it into play.

  • Inspire Change Through Speeches, Stories, Ceremonies, and Symbols

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    Develop a plan to help you lead people through the five stages of transformation. Learn how to use speeches, stories, ceremonies, and symbols to help you succeed as a leader. You have the potential to not only anticipate the future and invent creative initiatives, but also to inspire those around you to support and help execute your vision. This PRO seminar will help you harness that potential and put it into play.

  • Nine Copywriter Woes: Mistakes to Avoid With Your Copywriter

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Without even knowing it, you may be hindering project success and timelines. Knowing what makes your copywriter tick versus what ticks them off can mean all the difference between a healthy work environment and a dysfunctional one.

  • 10 Rapid-Fire Tips for Writing 2,500 Words per Hour

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Writing 2,500 words per hour is possible. It's not even that hard. I do it regularly. You can, too.

  • Top 10 How-To Articles of 2015 on MarketingProfs

    Article

    CONTENT TYPE: Article | TOPIC: None

    These are the how-to articles—those that dispense practical, tactical advice and tips—that you and your fellow marketers found most worthy of your time and attention in 2015.

  • Get the Most Out of Your Content Investment: Strategize for a 700-Day Blog Post Shelf Life

    Article

    CONTENT TYPE: Article | TOPIC: None

    The lifetime value of a blog post is 700 days, according to new research. But is it worth it for brands to adjust their content marketing strategy, and how exactly can they do that?