Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Communicate
Writing better copy isn't difficult, but it does take a reset of how you think about marketing copy. Follow these five steps to find your brand's authentic voice and connect with customers.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create
Storytelling is key to successful marketing and advertising, but how can you make your audience really feel the story and be captivated enough to hear more?
CONTENT TYPE: Sponsored Article | TOPIC: Writing | ELEMENT: Create
An effective case study starts with a great interview. These five tips will help you ask relevant questions and elicit answers that build persuasive case studies.
CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Create
Done right, humor sells. But you probably don't sell a product or service that's inherently funny. So how can you create funny content that's just right for your business?
Get your readers past the headline and into the content with these helpful tips for leveling-up your headline game.
Four out of five readers won't get past the first sentence of an online article. For marketing content creators, today's reading habits can be challenging. But here's how you can win over impatient or distracted readers and get your content read.
Journalists and writers may not be trained in marketing, but they can bring valuable and practical content-creation skills to marketing organizations.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Create
Getting people's attention on social media is more difficult than ever. But giving up isn't an option. So... what should marketers do? Create well-conceived, well-written campaigns that cut through the static, of course. Here's how.
CONTENT TYPE: Infographic | TOPIC: Writing | ELEMENT: Create
This cheat sheet goes beyond common spelling mistakes. Keep it handy to make sure you're using "affect" and "effect" properly, to help you refrain from splicing commas, to identify those sneaky dangling modifiers, and more.
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