FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • What to Prioritize in Marketing

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    SESSION 2 of 4: Your company believes in the product, and distribution is in the works. Now the company needs your marketing to get the buyers' attention! Learn how to fill your Go-to-Market Plan with marketing tactics that make your executives, management, and customers happy.

  • AI + Personas

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Wouldn't it be great to ask your target audience anything... and get answers so relevant it's like reading their minds? AI can do that for you. Using the free version of ChatGPT, Andy Crestodina shows you how to create custom-trained buyer personas that simplify your audience research, focus your offers, and identify opportunities for conversion.

  • Your Product and Distribution

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    SESSION 1 of 4: There are no guarantees in business. But when you're entering a new market or releasing a new product, you can stack the odds in your favor with a Go-to-Market Plan. Create a comprehensive GTM plan that aligns your product with your sales and marketing teams to give your business the best chance at success.

  • AI and SEO: Disrupt Your Content Strategy for Better Search Results

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Generative AI is disrupting market research, content creation, and even search algorithms. This is your opportunity to create a relevant, personalized user experience for your visitors. Wil Reynolds, vice president of innovation at Seer Interactive, reveals how to use your organization's unique resources to create unmatched SEO results.

  • AI: The Ultimate Wingman for Your Brand Voice

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    As a steward of your brand voice, you may hesitate to hand it over to AI. What if you collaborate with AI instead? Erika Heald, founder of Erika Heald Marketing Consulting, shows you how to create a consistent brand voice with AI. Now, every piece of content from your organization will sound like it could only come from your brand.

  • Closing the Gap: How You Can Get Sales to Use Your Marketing-Generated Content

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Are you producing Sales-supporting content that goes unused? As marketers, we all experience that disappointment. What if you could fix it by setting up the "just right" conditions that they need? Learn how this research-backed formula gets salespeople to use more of your content and close more deals. Sponsored by Allego.

  • AI, Content, and the Law: What Marketers Need to Know Right Now

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Can you copyright AI-generated content? What legal risks are involved when you use AI's content? If you're using AI for any of your work, you need to know enough about the law to stay out of trouble. Ruth Carter, Esq., evil genius at Geek Law Firm, reveals the current legal rules and regulations around AI and how you can expect them to evolve.

  • 5 Steps to Build a Solid Marketing Plan

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    Supercharge your strategy! Developing a strong marketing plan is a critical skill for any B2B marketer. Join expert B2B marketer Pam Didner for five key elements you need to develop a solid plan to rally your team members and move everyone in the same direction to achieve your marketing goals.

  • AI for Content Creators

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Join MarketingProfs for our PRO online event for content creators, writers, and other future-focused marketers. Over nine live weekly sessions, you'll learn how to harness the power of AI from experts you know and trust as they cover critical how-tos—live. Plus, available on-demand.

  • How to Write Like the Robots Can't

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Good marketing writing matters more than ever—generative AI tools have made that clear. Because while AI can "write"—it can't write like you can! Ann Handley, chief content officer at MarketingProfs, shares her insights to where AI can help you with writing, when you shouldn't involve AI at all, and how your creativity is your unique strength.

  • AI and You: The Creative Duo Revolutionizing Marketing Content

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    If you're updating SEO, testing subject lines, or in need of unique graphics—let AI augment your creativity! AI tools save you time, clarify your marketing, and improve your branding. Cathy McPhillips, chief growth officer at The Marketing Artificial Intelligence Institute, reveals her favorite AI tools to quickly enhance your content.

  • Fast and Furious: How to Optimize Your Marketing Automation to Outpace the Competition

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Discover how to fine-tune your marketing automation platform for pure performance and build the pipeline you need to accelerate your business. Find out how you can keep leads from falling through the cracks and how to move them more smoothly and quickly through your funnel. Sponsored by Act-On.

  • What Content Creators Need to Know About Generative AI

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Generative AI content often comes with poor assumptions, errors... and privacy concerns. How can you use AI in a way that's safe for both your data and your career? Christopher S. Penn, chief data scientist at Trust Insights, shares his insights into the best use cases of AI—so you can get started now and stay ahead of the curve.

  • The Art of Crafting Prompts

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Not getting the creative output you want from generative AI tools like ChatGPT? The secret lies in providing very specific prompts that direct these tools to deliver your ideal output. Learn how brand storyteller Marcus Nelson crafts prompts that generate relevant, useful, and interesting copy.

  • The Art of Crafting Prompts

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Communications

    Have you played with AI tools and been disappointed with the output? Do you suspect you could get better results if you just knew how to use them? Join this free session from the AI for Content Creators series to discover the power of effective prompts for AI writing platforms like ChatGPT.

  • Expert Email Marketing Tips That Are Working NOW!

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Email Marketing

    In this fast-paced webinar, learn the latest tactics for getting better email ROI and avoiding the most common email marketing pitfalls. Join expert Jay Schwedelson to learn how to increase your email open rates and engagement by using simple techniques you can put into practice right away. Sponsored by Airmeet.

  • Self-Learning AI in B2C Omnichannel Marketing and Beyond

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    With the launch of ChatGPT, AI is the topic of the day... And no doubt, it's here to stay. But what does it mean for B2C marketers? Join us to learn how to harness AI in your omnichannel marketing campaigns and how AI will impact your organization—and marketing roles. Sponsored by Bloomreach.

  • Distributed Marketing: How to Avoid Brand Chaos, Fragmented Data, Workflow Waste, Insufficient Scale, and Lousy ROI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    How can you deal with multiple locations, multiple brands, distributed teams, disparate data sources, branding inconsistency, disjointed workflows—and, as a result, a lousy customer experience and miserable ROI? Discover exactly how. Sponsored by Acquia + Material.

  • From Content Creation to Conversion: A Marketer's Guide to the Content Supply Chain

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Want to give your customers more personalized experiences with your content—without having to create more content? Discover how to create a scalable content supply chain that will help you deliver impactful experiences that invariably convert. Sponsored by Adobe.

  • Solutions to Ignite Your E-Commerce Digital Presence & Profit

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Changing customer behaviors and the loss of third-party cookies are just two of the (BIG) reasons the digital landscape has gotten so complicated for e-commerce marketers. Join us for this no-cost webinar to discover the digital strategies that will help you reach and convert more shoppers than ever. Sponsored by Adtaxi.