Search Our Marketing Resources

CONTENT TYPE: Infographic | TOPIC: Demand Generation

This infographic looks at the habits associated with "deep" (high-performing) sellers as well as what B2B buyers say they want from salespeople.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

YouTube is by far the most used social media platform by Americans, according to a recent report from the Pew Research Center.

CONTENT TYPE: Chart | TOPIC: Marketing Content

What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally.

CONTENT TYPE: Infographic | TOPIC: Marketing Management

Is your marketing team struggling to stay on the same page? If so, you might need a communications plan—a tracking document that outlines the who, what, when, and how of a project's information flow and deliverables.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

Marketers often rely on approaches such as hype and time-sensitive offers that can be off-putting to introverts. So, what should marketers do instead? This infographic explores tone, content formats, and event types.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Which objectives do agencies consider most important when running ad campaigns on YouTube for their clients? To find out, researchers conducted a survey of 116 US-based media agency professionals.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Do people think it's creepy or cool when they have brand interactions such as receiving a promotion right after visiting a business's website? To find out, researchers surveyed 10,394 adults globally.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

Sometimes you may want a tool that includes data from a wider range of platforms than Google Trends, or one that delivers different insights. If so, you may want to try some of the alternatives covered this infographic.

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

Which tactics and strategies do salespeople who succeed with artificial intelligence tend to embrace? To find out, researchers surveyed 250 sales leaders, managers, and sales enablement professionals.

CONTENT TYPE: Chart | TOPIC: Career Development

Executives at B2B marketing agencies say adaptability is the most important skill for their team members to have, according to research from LinkedIn.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

How are small businesses using artificial intelligence tools to create and improve their content? What types of content are they creating with AI? To find out, researchers surveyed 2,600 people who work for firms around the world.

CONTENT TYPE: Infographic | TOPIC: Branding

Tech giants Apple, Microsoft, and Amazon are the most admired companies in the world, according to a recent survey of 3,720 executives, directors, and industry analysts.

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

This infographic looks at steps businesses should take—such as creating a workflow where a human reviews every piece of AI-generated content—as well as things to avoid, such as putting sensitive information into AI tools.

CONTENT TYPE: Chart | TOPIC: Marketing Content

Small business owners say repurposing content delivers a wide range of important benefits, including saving time, boosting brand awareness, and increasing engagement, according to recent research from Adobe.

CONTENT TYPE: Chart | TOPIC: Communications

Which tasks do PR and communications teams excel at? Which tasks are they struggling with most? To find out, researchers conducted a survey among 427 senior-level PR and comms professionals globally.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic looks at what makes an influencer "micro" versus "nano" and how businesses can harness the power of each of those influencer types.

CONTENT TYPE: Infographic | TOPIC: Branding

Tech giants Apple, Microsoft, Google, and Amazon are the world's most valuable brands in 2024, according to Brand Finance's annual ranking.

CONTENT TYPE: Chart | TOPIC: Marketing Management

What grade do chief executive officers give chief marketing officers? Do CEOs think CMOs are bold or bureaucratic? To find out, researchers surveyed 150 CEOs at US companies that have 100+ employees.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

What goals do printed materials help businesses accomplish? What are the biggest issues businesses face when incorporating print into their marketing strategies? For answers, researchers surveyed 441 marketing and sales decision-makers.

CONTENT TYPE: Infographic | TOPIC: Career Development

This infographic covers some roles—such as UX designer—that have steadily become more popular as marketing has become more digital, as well as some that remain fairly niche, such as sensory brander.