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CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

What are B2B marketers' pipeline growth goals for 2024? How are they planning on meeting these goals?

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Most marketing agencies expect business to be better in 2024 than in 2023, according to recent research.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Do marketers tell stakeholders when they use artificial intelligence tools to create content? How often are marketers using AI to create content?

CONTENT TYPE: Infographic | TOPIC: SEO

Text relevance is the factor that correlates most strongly with a webpage's ranking well in Google search, according to a recent analysis.

CONTENT TYPE: Infographic | TOPIC: Marketing Content

Evergreen content is essential for maintaining steady engagement and connecting with audiences over long periods of time. So, what makes it so powerful? And how can you create it? This infographic covers what marketers need to know.

CONTENT TYPE: Chart | TOPIC: Martech

B2B leaders say the most common reasons sales technologies don't meet their expectations are because of internal organizational issues rather than issues with the solutions themselves, according to recent research.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Is artificial intelligence more creative than marketers when developing content? Does AI-generated content tend to be of higher or lower quality compared with human-created content?

CONTENT TYPE: Infographic | TOPIC: Marketing Content

Connecting your brand voice to a specific person, or type of person, can help creative teams better understand what type of voice you're aiming for. So, whom should you use as your inspiration? Here are 100 examples—from Sponge Bob to Nelson Mandela.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Who made the most money from their social media content last year? Researchers looked at the follower counts of popular creators and estimated their 2023 earnings. Here are the results.

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

Social media is the advertising channel marketers are most likely to increase spend on in 2024, and print is the channel marketers are most likely to decrease spend on, according to recent research.

CONTENT TYPE: Chart | TOPIC: Career Development

What is the average salary of a digital marketer in the United States? How do average salaries differ by work location, job role, and gender? Find out.

CONTENT TYPE: Infographic | TOPIC: Career Development

Have you ever wondered which Harry Potter house fits you best as a marketer? If so, you're in luck. This infographic covers whether you're more Gryffindor, Slytherin, Ravenclaw, or Hufflepuff.

CONTENT TYPE: Chart | TOPIC: Demand Generation

B2B buyers generally do not contact vendors until they are very far along in their journey and they have finalized most of their requirements, according to this research.

CONTENT TYPE: Infographic | TOPIC: Marketing Content

What are the emerging design trends that creative teams should be watching in 2024? Researchers analyzed search queries, interviewed industry experts, and looked at fresh approaches being taken by brands.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries?

CONTENT TYPE: Infographic | TOPIC: Marketing Content

This checklist covers the key steps every content marketer should take this year, including researching your target audience, nailing your firm's unique value proposition, and ensuring content accessibility.

CONTENT TYPE: Infographic | TOPIC: Websites

This infographic examines online user behavior through the amount of data generated and consumed every minute across high-traffic platforms and popular applications, such as ChatGPT, Instagram, and Venmo.

CONTENT TYPE: Chart | TOPIC: Marketing Content

Content professionals at businesses say the biggest challenges they face are keeping up with the demand for content and allocating enough budget for content, according to recent research.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Most B2B marketers do not expect their marketing budget to decrease in 2024, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Martech

Marketers are well aware that artificial intelligence and the metaverse have the potential to be transformational technologies. What's less well known is that these powerful tools are incredibly demanding on the datasphere.