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CONTENT TYPE: Infographic | TOPIC: Career Management
For many people, the prospect of trying to negotiate for a higher salary sparks discomfort or even fear. However, making the effort can pay off.
CONTENT TYPE: Chart | TOPIC: Marketing Technology
B2B buyers say they rely on product demos and vendor websites most when evaluating potential technology purchases, according to recent research from TrustRadius.
CONTENT TYPE: Chart | TOPIC: Metrics & Measurement
Marketers say they face a key measurement dilemma with programmatic advertising: Their bosses want a clear sense of how media is performing, but it's often difficult to report ROI with accuracy.
CONTENT TYPE: Infographic | TOPIC: Content
Are you ready to see lots of maximalism, responsive clutter, and technodystopia in digital design and graphic design next year?
CONTENT TYPE: Infographic | TOPIC: Demand Generation
Inbound and outbound marketing can both be valuable strategies for generating leads and driving sales.
CONTENT TYPE: Chart | TOPIC: Branding
Apple, Amazon, and Google are the major brands people in the United States have felt most intimately connected to during the COVID-19 pandemic, according to recent research from MBLM.
Most marketers say the COVID-19 pandemic has had an impact on their firm's marketing technology (martech) budget, according to recent research from Demand Spring.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Most marketers know that creating buyer personas can be a highly effective way to better target marketing efforts and drive stronger results.
Online platforms have made it easier than ever for job seekers to learn about open positions and apply for them. But there's also a downside to all that choice: decision fatigue. Here's what you need to know.
The world's five most valuable brands in 2020 are all technology companies, according to recent research from Interbrand.
CONTENT TYPE: Chart | TOPIC: Social Media
Thumbnail images for popular YouTube videos tend to be colorful, to feature human faces, and to contain text, according to recent research from Best SEO Companies.
CONTENT TYPE: Infographic | TOPIC: Social Media
How do you know which influencers to work with? And what's the process for hiring influencers? A recent infographic from Spiralytics answers those questions with tips for identifying candidates, reaching out, and creating contracts.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions
Programmatic advertising has progressed dramatically over the past decade, going from an experimental tactic to common practice.
CONTENT TYPE: Chart | TOPIC: Management
Executives say poor integration across teams is the biggest reason employees don't engage in the customer experience, according to recent research from Harvard Business Review Analytic Services and Gongos.
CONTENT TYPE: Chart | TOPIC: Content
Nearly two-thirds (64%) of B2B marketers say they rely on content gating in order to capture the contact details of prospects and customers, according to recent research from Finite and CogniClick.
In 2020 LinkedIn finally hopped on the stories bandwagon, rolling out the content format worldwide in October. How can marketers make the most of this mobile-first, mixed-media format?
The pandemic has been a challenge for many people, with 53% of US adults reporting that COVID-related stress has negatively affected their mental health.
CONTENT TYPE: Chart | TOPIC: Search
Search engine optimization (SEO) professionals say content creation and outreach is the most effective tactic for link building, according to recent research from LinkDoctor.io.
LinkedIn is the social network that B2B marketers use most and it is also the social network that B2B marketers say delivers the most engagement, according to recent research from Sagefrog.
Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems.
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