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CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Marketers estimate that nearly half of online conversations about their brand or offerings now occur on "dark" social media channels such as messaging apps and private groups, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

This infographic looks at what it takes to create good surveys across four key stages: planning and scoping, authoring and creation, execution and fielding, and analysis and reporting.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Marketers who rate their B2B firm's influencer program as very effective are more likely to say they outsource the work, use AI, and keep the program going continually, according to recent research from TopRank Marketing and Ascend2.

CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

Relying on self-reported survey respondents when conducting market research may lead to flawed data and incorrect conclusions, according to a recent comparison of different sampling methodologies.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Most senior marketers say their understanding of artificial intelligence is at the beginner or intermediate level, according to recent research from Drift and the Marketing Artificial Intelligence Institute.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Senior B2B marketing executives say they and their teams have increasingly been asked to take responsibility for business results and prove ROI over the past few years, according to recent research from EssenceMediacom.

CONTENT TYPE: Infographic | TOPIC: Career Development

Consulting firms have the highest share of employees who go on to become chief executive officers of American companies, according to a recent report.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

Some 62% of people say they would not use a business if they found incorrect information about it online, according to a recent survey of 1,138 Americans.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

What makes TikTok thumbnails successful? Do videos with images that spark certain emotions and use certain colors tend to perform better? To find out, Adobe Express analyzed the thumbnails of 300 TikToks.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Buyers say the top things that make them distrust B2B tech brands are when vendor content is outdated or salesy, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic looks at the history of Reddit, which has been growing rapidly in recent years. It covers major events in the platform's history, from its founding in 2005 to the summer of 2023.

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

How are artificial intelligence and automation affecting marketing operations at large businesses? To find out, Algomarketing surveyed 300 global marketing leaders who work for firms with 10,000 or more employees.

CONTENT TYPE: Chart | TOPIC: Career Development

Most businesses plan to raise wages in 2024, but those raises will not necessarily apply to all employees, according to recent research from Resume Builder.

CONTENT TYPE: Chart | TOPIC: Marketing Management

Nearly half of recent job seekers looking for office work say they lied about their artificial intelligence skills during the hiring process, according to recent research from Resume Builder.

CONTENT TYPE: Infographic | TOPIC: Branding

Apple is the most valuable brand in the world in 2023, with a brand value of $880 billion, according to Kantar's annual ranking of the most valuable global brands.

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

To help sort through the many options available on the market, TopRank Marketing created this infographic covering more than 30 of the best generative AI tools for B2B marketers.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Many American marketing agencies are finding it harder to obtain new business this year compared with last year, according to recent research from RSW/US.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Are enterprise marketers using artificial intelligence to help with their email campaigns? If so, what are the most common uses and challenges? To find out, RPE Origin and Ascend2 surveyed 110 marketers who work for organizations with 500+ employees.

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

Many executives are excited about the potential for artificial intelligence to help with their work but also overwhelmed by having to learn and adopt the technology, according to a recent survey of 800 C-suite leaders.

CONTENT TYPE: Infographic | TOPIC: Websites

Everyone knows that their company's website should load quickly. But exactly how bad is it if pages are slow? What measurable impact does that have on the business?