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CONTENT TYPE: Chart | TOPIC: Marketing Technology
Marketers say they expect AI to be the most important emerging tech of 2023 and the potential impact of a recession to be the most important societal trend, according to recent research from WARC.
CONTENT TYPE: Chart | TOPIC: Management
The marketing and advertising industries are steadily becoming more ethnically diverse, though some segments are still significantly underrepresented in senior-level positions, according to recent research.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
This infographic covers when account intelligence tends to be most useful. Specifically, it looks at the key touchpoints for using account intelligence in ABM strategies, go-to-market strategies, and field marketing strategies.
CONTENT TYPE: Infographic | TOPIC: Management
Although the transition to hybrid work has had many benefits for employees, it's also led to new challenges. This infographic explores how to ease those stresses for your team.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Senior B2B marketing and sales professionals say inaccurate customer data is the biggest impediment to succeeding with data-driven marketing, according to recent research from Dun & Bradstreet.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology
Social media management tool Sprout Social is the least stressful business software solution to use, according to recent research.
CONTENT TYPE: Chart | TOPIC: Content
Less than a quarter of content and creative professionals say their organization's workflows are very efficient and that their approval processes are extensively organized, according to recent research from Canto and Ascend2.
CONTENT TYPE: Infographic | TOPIC: Content
The Internet is full of blogs from companies and individuals. So, how can you ensure your blog stands out and builds a loyal audience? This infographic explores some keys to blogging success.
CONTENT TYPE: Chart | TOPIC: Social Media
Workers say the social content types they are most likely to share from their employer are educational posts and updates about employees, according to recent research from Sprout Social.
CONTENT TYPE: Infographic | TOPIC: Search
What can you do to help your business's videos rank higher in search? This infographic explores how to boost discovery and views.
CONTENT TYPE: Chart | TOPIC: Career Management
How much do content marketers make in 2022? To find out, Managing Editor surveyed 305 content marketers, most of whom are based in the United States.
CONTENT TYPE: Infographic | TOPIC: Branding
TikTok, Discord, and Snapchat are among the brands members of Gen Z tend to like much more compared with adults in general.
Workers say nearly a third (31%) of the meetings they attend each week are unnecessary, according to recent research from Otto.ai.
CONTENT TYPE: Infographic | TOPIC: Career Management
This infographic summarizes what upskilling is and covers upskilling tips for both employees and employers.
Top-performing salespeople are more likely to understand their buyers' need for value and make the case for value more strongly compared with their peers, according to recent research.
CONTENT TYPE: Chart | TOPIC: Events
Most professionals in charge of events say their firm is planning to increase or do the same number of virtual events in the next 12 months as it did in the past 12 months, according to recent research from Airmeet and Forrester.
CONTENT TYPE: Infographic | TOPIC: Email
Email list management encompasses a wide range of approaches, from maintaining updated tagging and segmentation to removing invalid, duplicate, and unengaged contacts. This infographic explores how to maintain a healthy and engaged list.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Total digital ad spending worldwide did not grow as robustly as expected in 2022, nor will it grow as robustly as expected over the next two years, according to recent research from Insider Intelligence.
Seattle is the most innovative city in America, according to a recent report from The Fabricator.
Almost three-quarters (74%) of in-house brand and creative teams have been restructured over the past year or are currently being restructured, according to recent research from Lytho.
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