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CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Laying the groundwork for first-party data success means understanding the variables that shape the journey and the key milestones along the way. And here they all are.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

It sounds simple, but writing a good question and collecting reliable answers is harder than it seems—whether you're writing full-fledged survey instruments or quick questions for polls or forms. So here are six sets of expert tips and best-practices.

CONTENT TYPE: Article | TOPIC: Martech

In an age when every digital interaction by potential buyers leaves a trace, salestech can help sellers and marketers harness a wealth of data. As a result, customization, at scale, is both possible and necessary.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

To discover whether your content marketing is successful and to what extent your content goals have been met, you need to identify your content marketing's key performance indicators. Monitor these nine KPIs.

CONTENT TYPE: Article | TOPIC: Martech

When businesses use chatbots, they improve engagement, lead generation, and customer experience. But what, exactly, can chatbots do for marketers? Here are the top 5 benefits.

CONTENT TYPE: Article | TOPIC: Martech

CDP and CEP objectives overlap, but their primary functions differ. This article highlights the roles of CEPs and CDPs, real-world use cases, and ways they enable customer-centric strategies.

CONTENT TYPE: Article | TOPIC: Martech

The explosive growth in martech solutions, once fueled by an era of easy capital, now faces a stark reality-check. What's next? And how can marketers decide what should go in their tech stack?

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Much like the three unwavering rules of success in real estate—location, location, location—the world of digital out-of-home (DOOH) advertising has its own triad of rules for success: quality, quality, quality. Just follow these three guiding principles.

CONTENT TYPE: Article | TOPIC: Marketing Content

In our data-rich, content-saturated digital landscape, success lies not in just creating more content but in listening to what your audience is telling you. Because content makes the connections, but data finds the match.

CONTENT TYPE: Article | TOPIC: SEO

Learn how generative AI is about to revolutionize search with conversational queries and creative search responses, challenging traditional SEO strategies. Start preparing for the future.

CONTENT TYPE: Article | TOPIC: Customer Experience

Today, most people expect brands to foster open channels that enable businesses to actively listen to feedback, address concerns promptly, and personalize user experience. A channel that has proven adept at doing all that and more is a brand online community.

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Generative AI is undeniably having an impact on every facet of business (and our lives), and that certainly includes marketing. For marketers, adapting to and embracing genAI is not just an option, it's a necessity.

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

In the new year, one thing is clear: Artificial Intelligence (AI) is at the forefront of the marketing conversation. As we move further into 2024, the marketing landscape will be shaped by four trends.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends.

CONTENT TYPE: Article | TOPIC: Marketing Content

Helping potential buyers through their buying journey is a multipronged effort involving a blend of tactics and the right content for each step. This article explores four content types and their impact during that journey.

CONTENT TYPE: Article | TOPIC: Branding

Although acceptance of rebranding is growing among business leaders, many remain plagued by misconceptions that leave them hesitant to embrace what is a powerful strategy. Here are nine rebranding realities that will dispel those misconceptions.