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CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
Customer insights master Debbie MacInnis and positioning expert Allen Weiss join us to talk about two strategic areas in which organizations are struggling.
CONTENT TYPE: Podcast | TOPIC: Branding
Brand strategist Nick Westergaard, author of 'Get Scrappy' and 'Brand Now,' breaks down the process of building a standout brand.
CONTENT TYPE: Podcast | TOPIC: Customer Experience
Fresh off a MarketingProfs webinar, Bobby Lehew joins us to answer questions we didn't get to in the Q&A. We talk about where powerful stories come from, how to connect with your audience, and why it's OK to quit on bad books. And more.
CONTENT TYPE: Podcast | TOPIC: Public Relations
Ursula Ringham, head of global influencer marketing for SAP, joins us to talk about influencer marketing, building communities, and going to college for 30 years.
CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions
AJ Wilcox joins the Marketing Smarts podcast to talk all things LinkedIn advertising. The do's and don'ts, the common errors marketers make, and ways you can get the most out of even a limited spend.
Jill Thomas, CMO of PGA TOUR Superstore, explains how she digitized the high-touch retail experience of buying golf equipment and achieved record-breaking sales and growth during a pandemic.
CONTENT TYPE: Podcast | TOPIC: Marketing Content
Getty Images Chief Marketing Officer Gene Foca joins Kerry O'Shea Gorgone on the Marketing Smarts podcast to talk about how stock photos and videos can boost the effectiveness of your branded content, and how preferences about content are changing.
CONTENT TYPE: Podcast | TOPIC: Marketing Management
Keith Jennings joins us to share thoughts and insights on the profound and world-changing impact that a single person can have on an organization.
CONTENT TYPE: Podcast | TOPIC: Career Development
Loni Stark, vice-president of strategy and product at Adobe, opens up about managing an enterprise team remotely and bringing your whole self to work, as well as how creative pursuits outside of work can improve on-the-job performance and satisfaction.
Afiya Addison, global program manager at the B2B Institute at LinkedIn, discusses why some brands adapt and excel while others struggle just to hold on.
Evolutionary psychology and digital marketing expert Tim Ash shares insights from his book 'Unleash Your Primal Brain: Demystifying How We Think and Why We Act.'
No two people are better-suited to help us move into a world of weird marketing—marketing based on ideas derived from divergent thinking—than Scottt Trobaugh and Cliff Lewis from Godfrey. Let's bring the weird to B2B marketing.
Author, speaker, and showrunner Jay Acunzo analyzes three clips from a Marketing Smarts podcast interview with Alan Alda and distills lessons from it that will help you to conduct better interviews and create more effective content.
Minter Dial shares advice on leadership from his latest book, You Lead: How Being Yourself Makes You a Better Leader.
Unlocking the nuances of the human brain in relation to marketing is a fascinating area of study. Nancy Harhut joins us to talk psychology, behavioral sciences, questionable experiments, and how these all relate to marketing.
Zendesk went through a complete reinvention and rebranding process in less than a year as a result of what its customers were telling the company during the pandemic. Lisa Kant joins us to discuss how to fulfill changing customer expectations and what advantages marketing generalists have in a post-pandemic world.
Speaker, author, and influence marketing expert Jason Falls shares tips and insights from his new book, Winfluence: Reframing Influencer Marketing to Reignite Your Brand.
Marketers can truly have a fundamental impact on their audience's quality of life. Jasmine Gee joins us and shares how she's used marketing to help with the Covid-19 vaccine rollout and how she's connected with her audience in a profound way.
Push Mind and Body founder Cate Murden, an expert in corporate wellbeing, mental health, and human performance, shares "high-potential hacks" based on the daily behaviors of high-performing people.
How can we marketers build up our own brand (collectively) and ensure that Marketing is included in organizational-level decision-making? Michael Barber shares his insight and experiences as we tackle some of the challengers marketers are facing in 2021.
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