Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Podcast | TOPIC: Career Management | ELEMENT: Management
Career expert and author Laurence Shatkin, PhD (50 Best Jobs for Your Personality), explains how aspiring marketers can brand themselves for success, how current marketers can better position themselves for a career change, and what skills and interests make someone well suited to the field.
CONTENT TYPE: Podcast | TOPIC: Branding | ELEMENT: Strategy
Can you tell your brand story in six seconds? Because that's all today's consumer will give you. Bill Fasig of TopRight Partners shares the consultancy's process for distilling a complex narrative into a six-second story.
CONTENT TYPE: Podcast | TOPIC: Social Media | ELEMENT: Plan
Ford Motor Company's digital media manager, J T. Ramsay, discusses Ford's influencer outreach, brand ambassador program, content marketing, and more.
CONTENT TYPE: Podcast | TOPIC: Customer Loyalty | ELEMENT: Plan
Secrets for sussing out what truly drives buying decisions and brand loyalty, courtesy of Dr. Carl Marci, chief neuroscientist at Nielsen Consumer Neuroscience and co-founder of Innerscope Research.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy | ELEMENT: Strategy
Twelve top marketing experts share their wish list for marketers: what they wish marketers would stop doing, and what they'd like to see more of in the coming year.
CONTENT TYPE: Podcast | TOPIC: None | ELEMENT: None
One World Play Project Chief Catalyst Neill Duffy explains how brands benefit from partnering with organizations to support causes, the way General Motors is sharing its brand message by providing seven million highly durable soccer balls to children in disadvantaged communities.
Digital marketing strategist and bestselling author Daniel Lemin explains how online reviews can damage—or improve—your business, and how you can protect your company's reputation.
Jon Milller, co-founder of Marketo and co-founder and CEO of Engagio, explains account-based marketing and how it can improve your marketing results.
Jon Taffer, host of Spike TV's "Bar Rescue," rocks Marketing Smarts, sharing insights about branding and promotion based on his 30 years of experience making bars and restaurants profitable.
How does a postage meter company thrive in the era of digital marketing? By powering location technology for Twitter, for one. Grant Miller of Pitney Bowes shares the company's agile development philosophy—and more.
Mitchell Levy of Aha Amplifier explains how you can become a thought leader in your industry—and provides insight into why it's worth the effort!
The MarketingProfs 2015 Bright Bulb Awards recognize brilliance, excellence, and innovation in B2B marketing. This special video edition of the Marketing Smarts podcast featuresGretchen Newby of The Ritz-Carlton Leadership Center, Cindy Valladares of Tripwire, and Michael Passanante of BESLER Consulting.
Adam Lavine, CEO of mobile-first marketing agency FunMobility, shares insights from the firm's award-winning interactive campaign for Chiquita Bananas featuring gamification and character tie-ins from the motion picture Minions.
Entrepreneur, professor, and opera singer Ja-Nae Duane shares tips and insights from her latest book, The Startup Equation, due out in early 2016.
CONTENT TYPE: Podcast | TOPIC: Social Media | ELEMENT: None
B2B Marketing Forum speaker Eric T. Tung discusses social media for B2B organizations, including why executives need to join their employees in the social space.
Eric Poses, creator of the game "Loaded Questions," talks game marketing, social media, crowdfunding, and more.
TV host, author, and business celebrity Jeffrey Hayzlett shares insights from his latest book, Think Big, Act Bigger: The Rewards of Being Relentless.
The story of how a struggling actor turned his experience into GigSalad, a company that enables event planners and others to browse, contact, and hire the entertainers and other services they need for events.
Chris discusses his forthcoming book, Insider: Strategies and Secrets for Business Growth in the Age of Distractions. He also shares his incredibly successful approach to email and how he has used content marketing.
Bestselling authors Jill Konrath (Selling to Big Companies) and Donal Daly (Account Planning in Salesforce) explain how sales managers can set their teams up to succeed in the era of modern, customer-centric marketing.
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