Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Podcast | TOPIC: Social Media
Hootsuite founder and CEO Ryan Holmes talks about why the "first-mover advantage" isn't really a thing, how he launched his business, why companies should promote employee health, and more.
CONTENT TYPE: Podcast | TOPIC: Customer Experience
Marketing Smarts celebrates a major milestone: the 300th episode of the show! To mark the occasion, we bring back our very first guest, Lou Imbriano—strategist, author, and former vice-president and CMO of the New England Patriots.
CONTENT TYPE: Podcast | TOPIC: Career Management
Author, consultant, coach, and speaker Dorie Clark shares tips from her new book, Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive.
CONTENT TYPE: Podcast | TOPIC: Email
Decision science expert and creative strategist Nancy Harhut shares email secrets from her upcoming B2B Marketing Forum presentation, "9 Insanely Effective Email Tactics You Can Use Tomorrow."
CONTENT TYPE: Podcast | TOPIC: Writing
Humor columnist and marketing expert Erik Deckers discusses creative writing techniques that can improve your content marketing.
Kathleen Reidenbach, chief commercial officer for Kimpton Hotels & Restaurants, shares lessons in managing a global brand for a hospitality company with more than 60 boutique properties all over the world.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
Steve LaCroix, executive vice-president and chief marketing officer for the Minnesota Vikings NFL football team, discusses how sports marketing has evolved and the importance of enhancing the game-day experience for fans at the stadium.
CONTENT TYPE: Podcast | TOPIC: Content
Author, speaker, and entertainment business veteran Jeffrey Sass shares marketing lessons from his book, Everything I Know About Business and Marketing, I Learned From THE TOXIC AVENGER: (One Man's Journey to Hell's Kitchen and Back).
Barry Kirk, vice-president of marketing for Maritz Motivation Solutions, shares tips on developing effective loyalty programs and discusses strategies for building "cult loyalty" for your brand.
Award-winning actor and best-selling author Alan Alda (M*A*S*H) shares insight into how actively cultivating empathy can improve communication in sales, medicine, science, and practically every other industry. He discusses improv and other approaches for relating to others, and shares many fun stories along the way!
CONTENT TYPE: Podcast | TOPIC: Branding
Branding and merchandising expert Andrea Syverson explains how brands can become merchandising rock stars, how B2B and B2C brands alike can use merchandising to address customer pain points, and how "verbifying" your brand can help you to focus your marketing message.
CONTENT TYPE: Podcast | TOPIC: Demand Generation
Dan Dunn, founder of programmatic direct mail company Paperplanes, discusses how the shift to digital advertising has opened up valuable opportunities for marketers using direct mail.
Best-selling author and marketing expert David Meerman Scott and musician Juanito Pascual, co-founders of sonic branding studio Signature Tones, discuss how a "sonic logo" and custom music can help you connect with your audience.
Claire Diaz-Ortiz, co-author of One Minute Mentoring (written with Ken Blanchard) explains how mentoring benefits both the mentor and the protege, how to find a mentor, how to know when it's the right fit, and more.
Marketing consultant, speaker, and author John Jantsch of Duct Tape Marketing shares tips, tricks, and insights for better content marketing, and discusses his latest book, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs.
CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions
Jay Stocki of Experian Marketing Solutions explains addressable advertising—what it is, how it works, and why it's the future of TV advertising.
CONTENT TYPE: Podcast | TOPIC: Management
Kevin Cloutier talks about how his experience creating games for reality TV shows, including "Survivor," inspired him to start team-building events company Feet First Eventertainment with his brother, Dave.
Marketing strategist, author, and MarketingProfs B2B Forum speaker Michael Brenner discusses employer marketing—the importance of HR for marketing success and the rise of "champion leaders."
Message strategist Tamsen Webster explains "The Red Thread"—a framework for structuring communications that will move your audience to action.
Joe Martin and Mark Booth of Adobe talk about how Adobe effectively uses influencer marketing to dramatically increase the company's reach during (and long after) its annual flagship event, Adobe Summit in Las Vegas.
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