There's no question that the advent of online communication has lowered our expectations for proper grammar and spelling—in the casual environments of instant messages, email and blogs, we forgive the occasional flub or "where r u?" without giving it a second thought.

But what if you're exchanging tweets or emails with a customer service representative who can't make it through a single sentence without mangling the English language? Maybe they don't seem to know the difference between there, their and they're; or your and you're; or to and too. Perhaps they indulge in slang or demonstrate an incomplete understanding of correct punctuation and capitalization. Whatever the reason, poor English detracts from the experience, and puts into question a company's ability to handle problems.

"Most of the things that people mess up on are simple things that everyone was taught in middle school (and probably before that)," argues the Service Untitled blog, which recommends reviewing the chats and email that originate in your customer service department. If you see problems, don't stand by—take action:

  • Give employees guidelines for proper usage.
  • Test them on what they learn.
  • Monitor their progress.

The Po!nt: "Improper spelling and grammar is a terrible way to lose customer confidence because it is so easy to avoid," says Service Untitled.

Source: Service Untitled. Click here for the complete post.

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

Take the first step (it's free).

Already a member? Sign in now.