Download this guide to learn how to establish a strategy, develop content for each stage of the buying cycle, and distribute your content to maximize its reach.
Download this guide for inspiration from how 25 companies have successfully used call tracking to prove marketing ROI.
Download this guide to learn how to plot and measure content marketing efforts even when you're chasing moving targets.
Download this entertaining and useful guide to learn how to go beyond traditional content strategies and tactics—to own your content journey as a Marketing Explorer.
Nearly 90% of marketers across all industries use it to grow their businesses, big and small. But what works today? Find the answers in original research by MarketingProfs and Junta42 (2010), What Works in 2011: Content Marketing, covering the most common goals of content marketing programs and how businesses measure results.
With more budget constraints than ever, resources must go to strategies and tactics that deliver results. Which ones do? Our must-read What Works in 2011: B2B Marketing features original research and insights (based on January 2010 data) into which tactics work best and which just fall flat.
A successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Download Research Spotlight: Twitter now to access 70 pages of Twitter research from 30 unique sources (reflects 2009 - 2010 data).
Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
Research Spotlight: Facebook helps you focus on the most popular social network today. Get the research insights you need to create successful Facebook campaigns. Reflects 2008-2010 data.
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