MarketingProfs Store: Advertising
Account-Based Marketing: The Art of the Start
Download this guide to learn how to build and execute an effective Account-Based Marketing (ABM) program.
The Qualtrics Handbook of Question Design
Download this guide to learn how to create successful surveys.
Mastering Lead Marketing: How to Steer the Buying Cycle Your Way
This 33-page guide explains how to engage prospects earlier in the process and steer them into your company's direction in a way that supports prospects' research and decision-making processes. You'll learn 16 "road rules" for lead marketing success in the digital age and you'll get a graphic road map of the B2B buyer's journey.
The Marketer's Guide to Facebook Advertising
Facebook is not only the leading advertising platform among social media sites, it's officially the largest publisher of online display ad impressions. This 35-page guide will give you a 10-step process for getting started with Facebook Ads the right way, so you can get the most out of your investment.
Landing Pages 101: Common Mistakes that Confuse and Confound—And How to Fix Them
Landing pages are an integral part of your marketing mix that can drive revenue, increase efficiency and create the ultimate brand experience. Landing Pages 101: Common Mistakes that Confuse and Confound—And How to Fix Them is a step-by-step guide.
What Works in 2011: B2B Marketing
With more budget constraints than ever, resources must go to strategies and tactics that deliver results. Which ones do? Our must-read What Works in 2011: B2B Marketing features original research and insights (based on January 2010 data) into which tactics work best and which just fall flat.
Don't Let the Medium Supplant the Message: Two Paths to Optimal Messaging
The right message, even if delivered via a suboptimal media mix, can have significantly more impact on a campaign's returns than the most effective media mix delivering a suboptimal ... more
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