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MarketingProfs Store: Social Media

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Inbound Marketing: The Art of Attraction

Download this guide to learn how to establish a strategy, develop content for each stage of the buying cycle, and distribute your content to maximize its reach.
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The Marketer's Big Book of Call Tracking Success Stories

Download this guide for inspiration from how 25 companies have successfully used call tracking to prove marketing ROI.
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Agile Marketing for Content Teams

Download this guide to learn how to plot and measure content marketing efforts even when you're chasing moving targets.
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Own The Journey: A Field Guide for Becoming a Marketing Explorer

Download this entertaining and useful guide to learn how to go beyond traditional content strategies and tactics—to own your content journey as a Marketing Explorer.
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The Marketer's Guide to Social Media Content

In this 61-page guide, you'll learn how to, plan, develop, and optimize social content that captures and engages the attention of your audience.
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Big Data and Social Advertising: Finding the Sweet Spot

This guide is for marketers who are stumped at just how to go about collecting and making good use of social media data. You'll learn how to get your arms around your data and how to apply it to better engage your target audience and convert prospects to customers.
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Facebook Marketing: 10 Keys to Lasting Success

It seems like every time we figure things out on Facebook, Zuck and the gang change it up and throw a monkeywrench in the works. We've had enough and have decided to do something about it. No, we're not ditching Facebook. We've found the source of lasting Facebook success, and we've decided to share it with you.
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A Step-by-Step Guide to a Successful Social Media Program

This 14-step guide will teach you best-practices for garnering social media buy-in, determining strategy, developing a corporate policy, preparing your workforce, creating a strong presence for your brand, keeping fans and followers engaged (and happy), and handling any bumps along the way.
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Mastering Lead Marketing: How to Steer the Buying Cycle Your Way

This 33-page guide explains how to engage prospects earlier in the process and steer them into your company's direction in a way that supports prospects' research and decision-making processes. You'll learn 16 "road rules" for lead marketing success in the digital age and you'll get a graphic road map of the B2B buyer's journey.
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