MarketingProfs Store: Non-Profit
The State of Data-Driven Marketing
Download this new research to learn about the impact that data and analytics are having on marketing.
The Ultimate Guide to Content Experience
Download this new guide to learn how to use content experience to engage your leads and enable your sales team.
Corporate Philanthropy That Fits All: How Any Business Can Do Good - and Benefit
The precedent-setting commitment of Warren Buffet and Bill Gates to charitable work is bringing corporate philanthropy to the forefront. After many years of corporate scandals ... more
The Nonprofit Business and Marketing Plan—Part 2: A Guide for Marketing
Taking the time to create a written Marketing Plan is the icing on your Business Plan cake. Without it, it's difficult to achieve your business goals. Having a solid Business ... more
The Nonprofit Business and Marketing Plan--Part 1: Your Road Map
In the nonprofit sector, many organizations operate without a strategy or written annual plan. Even some small-to-midsize businesses have avoided the task of developing written ... more
Dear Tig: Sales Cannibals, Selling Not-for-Profits, and Who “Owns” Advertising?
Tig's back with another installment of his Dear Abby for Marketers. This week, do offline sales cannibalize online sales? Also -- who "owns” advertising? The agency, or the client ... more
Branding the Non-Profit
Here's what non-profits need to know (and what for-profits can learn) about branding.
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