MarketingProfs Store: Non-Profit
How Call Tracking Can Grow Your Agency
Download this guide to learn how to use call tracking to to measure the effectiveness of different
marketing campaigns.
Breaking Open the Predictive Black Box
Download this guide to learn how to use call tracking to to measure the effectiveness of different marketing campaigns.
Who Owns the Content Experience?
Download this guide to learn how to create more effective ways for prospects to experience your content.
Email Template Audit: Your Secret Weapon to Create Better Emails
Download this guide to learn how to incorporate best practices into your email—and break through the clutter and get real results.
Corporate Philanthropy That Fits All: How Any Business Can Do Good - and Benefit
The precedent-setting commitment of Warren Buffet and Bill Gates to charitable work is bringing corporate philanthropy to the forefront. After many years of corporate scandals ... more
The Nonprofit Business and Marketing Plan—Part 2: A Guide for Marketing
Taking the time to create a written Marketing Plan is the icing on your Business Plan cake. Without it, it's difficult to achieve your business goals. Having a solid Business ... more
The Nonprofit Business and Marketing Plan--Part 1: Your Road Map
In the nonprofit sector, many organizations operate without a strategy or written annual plan. Even some small-to-midsize businesses have avoided the task of developing written ... more
Dear Tig: Sales Cannibals, Selling Not-for-Profits, and Who “Owns” Advertising?
Tig's back with another installment of his Dear Abby for Marketers. This week, do offline sales cannibalize online sales? Also -- who "owns” advertising? The agency, or the client ... more
Branding the Non-Profit
Here's what non-profits need to know (and what for-profits can learn) about branding.
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