MarketingProfs Store: Non-Profit
Account-Based Marketing: The Art of the Start
Download this guide to learn how to build and execute an effective Account-Based Marketing (ABM) program.
The Qualtrics Handbook of Question Design
Download this guide to learn how to create successful surveys.
Corporate Philanthropy That Fits All: How Any Business Can Do Good - and Benefit
The precedent-setting commitment of Warren Buffet and Bill Gates to charitable work is bringing corporate philanthropy to the forefront. After many years of corporate scandals ... more
The Nonprofit Business and Marketing Plan—Part 2: A Guide for Marketing
Taking the time to create a written Marketing Plan is the icing on your Business Plan cake. Without it, it's difficult to achieve your business goals. Having a solid Business ... more
The Nonprofit Business and Marketing Plan--Part 1: Your Road Map
In the nonprofit sector, many organizations operate without a strategy or written annual plan. Even some small-to-midsize businesses have avoided the task of developing written ... more
Dear Tig: Sales Cannibals, Selling Not-for-Profits, and Who “Owns” Advertising?
Tig's back with another installment of his Dear Abby for Marketers. This week, do offline sales cannibalize online sales? Also -- who "owns” advertising? The agency, or the client ... more
Branding the Non-Profit
Here's what non-profits need to know (and what for-profits can learn) about branding.
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