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Six Strategies to Maximize Email Click Rates

Download this free guide for six detailed strategies you can implemen to maximize email click rates.
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The Digital Marketer's Guide to Call Attribution

Download this free guide to learn what call attribution software is and why it's essential to digital marketing success.
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How User-Generated Content Helps Build Better Brand Stories

Access this interactive guide to learn how to use user-generated content to tell better brand stories and increase sales.
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The Top Five Reports That Every B2B Marketer Needs

Download this free guide to learn what five reports you need in your arsenal to help you make smarter decisions and prove the value of your marketing efforts.
MarketingProfs Article

Six Smart Tactics for Dealing With the Economic Downturn

This is no time for business as usual. To keep the customer and win the sale, a marketer has to outsmart the competition. But how do you motivate your customers to spend their ... more
MarketingProfs Article

Endurance Training: Five Brand-Building Exercises

When the slow season strikes, devote some energy to pumping up your brand. These five exercises will show you where to start to best position yourself for the inevitable upturn.
MarketingProfs Article

How Social Media Is Changing the 4Ps of Marketing: Stories from Real Companies

Anyone who has taken Marketing 101 knows the 4 Ps of Marketing: Product, Price, Place and Promotion. But what you may not know is that some companies - including these four - ... more
MarketingProfs Article

'Value' Does Not Equal Low Price: How to Deliver Real Value to Your Customers

Every day, we are reminded that providing value to customers is a surefire route to success. True enough. But do you know what that really means? The concept of customer value ... more
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