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When Best Practices Aren't the Best Practice

Download this fascinating free guide to discover how to leverage the decision-making sciences to break away from "best practices" and deliver more compelling stories that convince your prospects to choose you.
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The Practical Guide to Account-Based Marketing Measurement

Download this free practical guide to Account-Based Marketing Measurement.
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The Clear & Complete Guide to Account Based Sales Development

Download this free comprehensive guide to discover everything you need to know about smart prospecting in an Account Based everything world.
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Nine Ways You Can Put Behavioral Automation to Work

Download this free guide to learn nine specific ways you can use automated behavioral data to increase sales.
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2017 Planning: How to Budget for Predictive Marketing

Download this free guide to discover how and why to fit predictive marketing into your 2017 budget.
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Five Tips to Engage Your Customers With Event-Based Marketing

Download this free guide to learn how to use behavioral insights to reach your customers with the right message at the right time.
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The Ultimate Guide to Content Distribution

Download this free ebook to discover everything you need to know about B2B content distribution.
MarketingProfs Article

Six Smart Tactics for Dealing With the Economic Downturn

This is no time for business as usual. To keep the customer and win the sale, a marketer has to outsmart the competition. But how do you motivate your customers to spend their ... more
MarketingProfs Article

Endurance Training: Five Brand-Building Exercises

When the slow season strikes, devote some energy to pumping up your brand. These five exercises will show you where to start to best position yourself for the inevitable upturn.
MarketingProfs Article

How Social Media Is Changing the 4Ps of Marketing: Stories from Real Companies

Anyone who has taken Marketing 101 knows the 4 Ps of Marketing: Product, Price, Place and Promotion. But what you may not know is that some companies - including these four - ... more
MarketingProfs Article

'Value' Does Not Equal Low Price: How to Deliver Real Value to Your Customers

Every day, we are reminded that providing value to customers is a surefire route to success. True enough. But do you know what that really means? The concept of customer value ... more
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