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MarketingProfs Store: Marketing Strategy

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Build a Mighty Email List With Attractive Lead Magnets

Download this new guide to learn how to use lead magnets to capture email addresses from website visitors.
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Conversion Optimization Benchmarks

Download this new report to find out how your lead conversions measure up to industry averages.
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Marketing Automation Management: What It Is, Why You Need It, and Where It's Headed

This 18-page guide will help you better understand the capabilities of marketing automation systems and how to make best use of them—plus, we provide resources for learning more.
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The Marketer's Guide to Campaign Measurement, Tracking, and Analysis

In this 26-page guide, you'll learn how to prove the success of your campaign by understanding measurement, tracking, and analysis.
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Four Requisites for Agile Marketing Success

In this 36-page guide, we'll run through four requisites for agile marketing success—the right attitude, the voice of the customer, "flow-jo" (flow mojo), and teamwork—along with a myriad of tips for putting it all into motion.
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Email Essentials: Chief Strategies for Maximizing Click Rates

This 32-page guide will teach you how to optimize your email efforts to maximize your clickthrough rates. You'll walk away ready to tackle your next email campaign!
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The Post-Mobilegeddon Survival Guide: Heeding Google's New Rules

This 24-page guide will teach you how to optimize your website for mobile so that your home base can be badged "mobile friendly" and earn the search rank it deserves.
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