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MarketingProfs Store: Marketing Strategy

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Build a Mighty Email List With Attractive Lead Magnets

Download this new guide to learn how to use lead magnets to capture email addresses from website visitors.
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Level Up Your Attendee Engagement

Download this guide to learn how to engage attendees before, during, and after an event.
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The Definitive Guide to Selecting a Mobile Event App

Download this guide for the most important features to require and questions to ask when looking for a mobile event app.
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Inbound Marketing: The Art of Attraction

In this 20-page guide, you'll learn how to understand the true value your company has in the marketplace, create great content in multiple iterations that meets customers where they are, and market your content across multiple channels to cement the relationship and convert prospects to leads.
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Marketing Automation Management: What It Is, Why You Need It, and Where It's Headed

This 18-page guide will help you better understand the capabilities of marketing automation systems and how to make best use of them—plus, we provide resources for learning more.
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The Marketer's Guide to Campaign Measurement, Tracking, and Analysis

In this 26-page guide, you'll learn how to prove the success of your campaign by understanding measurement, tracking, and analysis.
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Four Requisites for Agile Marketing Success

In this 36-page guide, we'll run through four requisites for agile marketing success—the right attitude, the voice of the customer, "flow-jo" (flow mojo), and teamwork—along with a myriad of tips for putting it all into motion.
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Email Essentials: Chief Strategies for Maximizing Click Rates

This 32-page guide will teach you how to optimize your email efforts to maximize your clickthrough rates. You'll walk away ready to tackle your next email campaign!
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