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How Call Tracking Can Grow Your Agency

Download this guide to learn how to use call tracking to to measure the effectiveness of different marketing campaigns.
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Breaking Open the Predictive Black Box

Download this guide to learn how to use call tracking to to measure the effectiveness of different marketing campaigns.
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Who Owns the Content Experience?

Download this guide to learn how to create more effective ways for prospects to experience your content.
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Email Template Audit: Your Secret Weapon to Create Better Emails

Download this guide to learn how to incorporate best practices into your email—and break through the clutter and get real results.
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Marketing Automation Management: What It Is, Why You Need It, and Where It's Headed

This 18-page guide will help you better understand the capabilities of marketing automation systems and how to make best use of them—plus, we provide resources for learning more.
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The Serious Marketer's Guide to Creating a Website That Works

This 51-page guide is dedicated to exploring what it takes to develop and operate a website that works for your company. Whether you're building a website from scratch or optimizing an existing one, approach the project with the mindset of strategy first, execution second. Your planning process should be purposeful and thorough.
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Website Metrics: What to Measure and How to Improve

In this 27-page guide, you'll learn how to focus on the website data that matters most when you're intent on getting the most from your website—specifically, that which concerns website traffic, the visitor journey, visitor engagement, and conversions. It covers the various metrics to track in order to assess your website's performance in these areas and offers actionable tips for improving those results.
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The Marketer's Guide to Strategic Landing Pages: Learn How to Boost Conversion

You have only a matter of seconds to make a good impression and convince prospects to stay on your site. This 39-page report highlights why landing pages are important, what makes a great landing page, how to integrate them into your marketing mix, and how to get organizational buy-in.
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Landing Pages 101: Common Mistakes that Confuse and Confound—And How to Fix Them

Landing pages are an integral part of your marketing mix that can drive revenue, increase efficiency and create the ultimate brand experience. Landing Pages 101: Common Mistakes that Confuse and Confound—And How to Fix Them is a step-by-step guide.
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