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Build a Mighty Email List With Attractive Lead Magnets

Download this new guide to learn how to use lead magnets to capture email addresses from website visitors.
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Level Up Your Attendee Engagement

Download this guide to learn how to engage attendees before, during, and after an event.
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The Definitive Guide to Selecting a Mobile Event App

Download this guide for the most important features to require and questions to ask when looking for a mobile event app.
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Marketing Automation Management: What It Is, Why You Need It, and Where It's Headed

This 18-page guide will help you better understand the capabilities of marketing automation systems and how to make best use of them—plus, we provide resources for learning more.
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The Serious Marketer's Guide to Creating a Website That Works

This 51-page guide is dedicated to exploring what it takes to develop and operate a website that works for your company. Whether you're building a website from scratch or optimizing an existing one, approach the project with the mindset of strategy first, execution second. Your planning process should be purposeful and thorough.
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Website Metrics: What to Measure and How to Improve

In this 27-page guide, you'll learn how to focus on the website data that matters most when you're intent on getting the most from your website—specifically, that which concerns website traffic, the visitor journey, visitor engagement, and conversions. It covers the various metrics to track in order to assess your website's performance in these areas and offers actionable tips for improving those results.
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The Marketer's Guide to Strategic Landing Pages: Learn How to Boost Conversion

You have only a matter of seconds to make a good impression and convince prospects to stay on your site. This 39-page report highlights why landing pages are important, what makes a great landing page, how to integrate them into your marketing mix, and how to get organizational buy-in.
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Landing Pages 101: Common Mistakes that Confuse and Confound—And How to Fix Them

Landing pages are an integral part of your marketing mix that can drive revenue, increase efficiency and create the ultimate brand experience. Landing Pages 101: Common Mistakes that Confuse and Confound—And How to Fix Them is a step-by-step guide.
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