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Video Marketing: How to Roll Video Into Your Media Mix

Making a case for rolling video into your content marketing mix is amazingly easy. Research reveals that, when offered as a content choice, video is preferred over whitepapers, case studies, demos, webinars, and e-books.

  • Online retailers see conversion rates nearly three times higher on product pages that have video versus pages that don't. (Forrester)
  • Marketers who are using video are seeing 49% faster growth in revenue. (Vidyard)
  • Average time spent on a page increases by 2.6 when people view pages with video than those without. (Wistia)
  • And according to a report by Wyzowl:
    • 63% of businesses use video as a marketing tool, and of those, 83% say video provides a good ROI
    • 84% of consumers have been convinced to make a purchase after watching a brand's video
    • 79% of consumers would rather watch a video to learn about a product, than read text on a page
    • 81% of businesses with an explainer video said the video has helped them increase sales

It's no surprise that video engages viewers. Take YouTube, for example, YouTube is the third most-trafficked website. It's home to the second-largest search engine. And we're not just talking about kids here: YouTube reaches more adults than any cable network.

What can video do for your organization? In this 27-page guide, we'll explore the benefits of video marketing, the variety of video formats, and how to make video on a budget. We'll also look at how to use social media with video and strategies for cashing in on video.

You will learn:

  • The six compelling benefits of video marketing
  • How to master the basic techniques required to create videos on a small budget and with few resources
  • How to distribute videos using social and create a strategy to use video throughout the buying cycle
  • ... and much more!

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