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MarketingProfs Store: Articles

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Six Strategies to Maximize Email Click Rates

Download this free guide for six detailed strategies you can implemen to maximize email click rates.
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The Digital Marketer's Guide to Call Attribution

Download this free guide to learn what call attribution software is and why it's essential to digital marketing success.
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How User-Generated Content Helps Build Better Brand Stories

Access this interactive guide to learn how to use user-generated content to tell better brand stories and increase sales.
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The Top Five Reports That Every B2B Marketer Needs

Download this free guide to learn what five reports you need in your arsenal to help you make smarter decisions and prove the value of your marketing efforts.
MarketingProfs Article

Six Questions to Answer Before You Launch a Mobile SMS Campaign

Organizations need to understand the logical progression of leveraging mobile short-message service (SMS) technology in enterprise environments. Here are some common questions ... more
MarketingProfs Article

Don't Let the Medium Supplant the Message: Two Paths to Optimal Messaging

The right message, even if delivered via a suboptimal media mix, can have significantly more impact on a campaign's returns than the most effective media mix delivering a suboptimal ... more
MarketingProfs Article

How to Create a Lead-Scoring System

What is the process at your organization for leads that come in through a Web form via your website? Do you give them to a sales rep for follow-up? And do your sales reps sometimes ... more
MarketingProfs Article

Leading for Sales Performance: Can Your Managers Answer These Five Critical Questions?

To achieve top performance from the sales team, a manager needs the skills and tools to provide clear answers to five simple but profoundly important questions. Together, those ... more
MarketingProfs Article

Seven Key Metrics for Rebalancing Your Social Strategy

The key questions businesses should ask are, What am I doing to optimize my own site to drive social participation and socially referred traffic? and, How do I measure success?
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