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MarketingProfs Store: Articles

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When Best Practices Aren't the Best Practice

Download this fascinating free guide to discover how to leverage the decision-making sciences to break away from "best practices" and deliver more compelling stories that convince your prospects to choose you.
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The Practical Guide to Account-Based Marketing Measurement

Download this free practical guide to Account-Based Marketing Measurement.
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The Clear & Complete Guide to Account Based Sales Development

Download this free comprehensive guide to discover everything you need to know about smart prospecting in an Account Based everything world.
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Nine Ways You Can Put Behavioral Automation to Work

Download this free guide to learn nine specific ways you can use automated behavioral data to increase sales.
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2017 Planning: How to Budget for Predictive Marketing

Download this free guide to discover how and why to fit predictive marketing into your 2017 budget.
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Five Tips to Engage Your Customers With Event-Based Marketing

Download this free guide to learn how to use behavioral insights to reach your customers with the right message at the right time.
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The Ultimate Guide to Content Distribution

Download this free ebook to discover everything you need to know about B2B content distribution.
MarketingProfs Article

Six Questions to Answer Before You Launch a Mobile SMS Campaign

Organizations need to understand the logical progression of leveraging mobile short-message service (SMS) technology in enterprise environments. Here are some common questions ... more
MarketingProfs Article

Don't Let the Medium Supplant the Message: Two Paths to Optimal Messaging

The right message, even if delivered via a suboptimal media mix, can have significantly more impact on a campaign's returns than the most effective media mix delivering a suboptimal ... more
MarketingProfs Article

How to Create a Lead-Scoring System

What is the process at your organization for leads that come in through a Web form via your website? Do you give them to a sales rep for follow-up? And do your sales reps sometimes ... more
MarketingProfs Article

Leading for Sales Performance: Can Your Managers Answer These Five Critical Questions?

To achieve top performance from the sales team, a manager needs the skills and tools to provide clear answers to five simple but profoundly important questions. Together, those ... more
MarketingProfs Article

Seven Key Metrics for Rebalancing Your Social Strategy

The key questions businesses should ask are, What am I doing to optimize my own site to drive social participation and socially referred traffic? and, How do I measure success?
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