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MarketingProfs Store: Guides

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Build a Mighty Email List With Attractive Lead Magnets

Download this new guide to learn how to use lead magnets to capture email addresses from website visitors.
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Conversion Optimization Benchmarks

Download this new report to find out how your lead conversions measure up to industry averages.
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Marketing Automation Management: What It Is, Why You Need It, and Where It's Headed

This 18-page guide will help you better understand the capabilities of marketing automation systems and how to make best use of them—plus, we provide resources for learning more.
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An Earful of Advice for the Podcasting Beginner

This 34-page beginner's guide will help you understand the essentials of podcasting.
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The Marketer's Guide to Campaign Measurement, Tracking, and Analysis

In this 26-page guide, you'll learn how to prove the success of your campaign by understanding measurement, tracking, and analysis.
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Pump Up the Volume: How to Create a High-Frequency Content Development System

In this 35-page guide, you'll learn how to establish an effective system for pumping out more content using the resources already at your disposal.
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The Serious Marketer's Guide to Creating a Website That Works

This 51-page guide is dedicated to exploring what it takes to develop and operate a website that works for your company. Whether you're building a website from scratch or optimizing an existing one, approach the project with the mindset of strategy first, execution second. Your planning process should be purposeful and thorough.
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