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MarketingProfs Store: Guides

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Inbound Marketing: The Art of Attraction

Download this guide to learn how to establish a strategy, develop content for each stage of the buying cycle, and distribute your content to maximize its reach.
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Own The Journey: A Field Guide for Becoming a Marketing Explorer

Download this entertaining and useful guide to learn how to go beyond traditional content strategies and tactics—to own your content journey as a Marketing Explorer.
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The Marketer's Guide to Campaign Measurement, Tracking, and Analysis

In this 26-page guide, you'll learn how to prove the success of your campaign by understanding measurement, tracking, and analysis.
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Pump Up the Volume: How to Create a High-Frequency Content Development System

In this 35-page guide, you'll learn how to establish an effective system for pumping out more content using the resources already at your disposal.
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The Serious Marketer's Guide to Creating a Website That Works

This 51-page guide is dedicated to exploring what it takes to develop and operate a website that works for your company. Whether you're building a website from scratch or optimizing an existing one, approach the project with the mindset of strategy first, execution second. Your planning process should be purposeful and thorough.
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Email Essentials: Gmail Tricks of the Trade

This 39-page guide explains how to master Gmail. In it, you'll learn which steps to take to ensure that every one of your messages makes it into the inbox (or perhaps even into the esteemed "Primary" tab), how to establish lasting trust with both Gmail and its billion-strong user base, and how to push your Gmail marketing results to the next level.
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Engage Customers and Generate Leads With Interactive Content

This 27-page guide will answer all your questions about interactive content. It'll show you that it's about more than just games. It may even inspire you to "interactivate" your own content and engage your readers.
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