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MarketingProfs Store: Guides

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Six Strategies to Maximize Email Click Rates

Download this free guide for six detailed strategies you can implemen to maximize email click rates.
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The Digital Marketer's Guide to Call Attribution

Download this free guide to learn what call attribution software is and why it's essential to digital marketing success.
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How User-Generated Content Helps Build Better Brand Stories

Access this interactive guide to learn how to use user-generated content to tell better brand stories and increase sales.
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The Top Five Reports That Every B2B Marketer Needs

Download this free guide to learn what five reports you need in your arsenal to help you make smarter decisions and prove the value of your marketing efforts.
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Video Marketing: How to Roll Video Into Your Media Mix

In this 16-page guide, we'll explore the benefits of video marketing, the variety of video formats, and how to make video on a budget. We'll also look at how to use social media with video and strategies for cashing in on video.
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A Step-By-Step Guide to Marketing Automation Success

In this 24-page guide, you'll learn step-by-step what to do to effectively plan, prepare, implement, assess, and improve your marketing automation program for optimal results.
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The Three Cs of Successful Positioning

In this 15-page guide, you'll learn how to research the three Cs, their importance, and their impact on the positioning process. Just as positioning is the foundation for successful marketing, understanding the three Cs is the foundation for a positioning strategy that will set you apart from your competitors.
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Website Metrics: What to Measure and How to Improve

In this 27-page guide, you'll learn how to focus on the website data that matters most when you're intent on getting the most from your website—specifically, that which concerns website traffic, the visitor journey, visitor engagement, and conversions. It covers the various metrics to track in order to assess your website's performance in these areas and offers actionable tips for improving those results.
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Email Essentials: The Keys to Increasing Open Rates

In this 24-page guide, we begin by introducing email open rates, current industry averages, and ways to maximize your data accuracy. Then, we delve into six key factors that greatly impact email opens and offer various tips for improving your efforts in these areas.
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