Brand Equity

Brand Equity: How-to articles covering the latest marketing tactics, tips, and strategies.

• The 10 Most Valuable Global Brands in 2017Ayaz Nanji
  Apple and Google are the two most valuable global brands, according to recent research from Interbrand.
  Brand Awareness, Brand Equity, Brand Management, Branding, Research Summaries
• The 10 Companies With the Best Reputations WorldwideAyaz Nanji
  Rolex is the company with the best reputation among consumers worldwide, according to recent research from the Reputation Institute.
  Brand Equity, Brand Management, Branding, Reputation Management, Research Summaries, Survey Data
• The Most Loved, Fun, Relevant, Engaging, Social, and Helpful BrandsAyaz Nanji
  Apple, Microsoft, and Netflix are the most loved brands by consumers in the United States, according to recent research from Accenture Interactive and FJORD.
  Brand Awareness, Brand Equity, Brand Management, Branding, Research Summaries, Survey Data
• The 10 Most Valuable Global Brands in 2016Ayaz Nanji
  Apple, Google, and Coca-Cola are the most valuable brands in the world this year, according to recent research from Interbrand.
  Brand Awareness, Brand Equity, Brand Loyalty, Brand Management, Brand Positioning, Branding, Research Summaries
• Brand Admiration: Three Powerful Bottom-Line Benefits of Being AdmiredJosh Zywien
  Just how valuable is brand admiration, and what impact does it have on your brand's bottom line?
  Brand Equity, Brand Loyalty, Branding, Customer Evangelists, Customer Loyalty, Customer Relationships, Customer Retention, Marketing Strategy
• The 10 Tech Companies With the Best ReputationsAyaz Nanji
  Amazon has the best reputation with consumers in the United States of any technology company, according to recent research from the Reputation Institute.
  Brand Equity, Brand Loyalty, Branding, Research Summaries, Survey Data, Technology
• The Media Companies With the Most Brand EquityAyaz Nanji
  Netflix has the the strongest brand equity of any major media company, according to recent data from The Harris Poll.
  Brand Equity, Brand Loyalty, Brand Management, Branding, Research Summaries, Survey Data
• Anatomy of a Rebrand (Part 2 of 3): So You Need a New Identity... Now What?Joe Staples
  Once you've decided that you need a companywide makeover, use these nine tips to achieve the results you want on a reasonable timeline.
  Brand Equity, Branding, Logos, Marketing Strategy, Naming
• Anatomy of a Rebrand (Part 1 of 3): Should You Dump Your Brand Equity?Joe Staples
  It's hard to imagine a world where we lace up our Blue Ribbon Sports running shoes (instead of our Nikes), stop for lunch at Pete's Super Submarines (instead of Subway), ...
  Brand Equity, Brand Positioning, Branding, Naming, Search Engine Marketing, Websites
• The 10 Most Memorable Brand LogosAyaz Nanji
  Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + ...
  Brand Awareness, Brand Equity, Branding, Logos, Research Summaries, Survey Data