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Content: How-to articles covering the latest marketing tactics, tips, and strategies.

Hearing Voices: How to Create Impact With the Right Voiceover [Infographic]Laura Forer
How should you select your voiceover talent? A report explains what guides marketers to select the voices they do and how the right voice can create a true, emotional connection ...
Content, Hiring Outside Resources, Videos
Online Video Watching Habits in 2018: Platform and Sound Trends [Infographic]Ayaz Nanji
Some 44% of consumers say they watch at least five videos online per day, on average, according to recent research from Promo.
Content, Facebook, Research Summaries, Social Media, Videos, YouTube
Succeed in 2019 by Personalizing and Automating Your Sales Content
Every organization wants to set up Sales for success, but where to start? Improving the personalization and automation of your content now is a great way to make sure 2019 ...
Content, Marketing Automation, Personalization, Sales
The Complete Guide to Reddit MarketingAleh Barysevich
If you've heard Reddit is a tough place to market, you've heard right—but changes to the platform have made it more marketing-friendly, and it can be one of the most ...
Content, Lead Generation, Social Media
Four Effective Techniques for Working With B2B InfluencersTom Whatley
Working with B2B influencers can help you reach new audiences, and it doesn't have to cost a fortune if you know how to engage with them organically.
B2B Marketing, Content, Content Marketing, Influencer Marketing
The Business and Industry Content Preferences of C-Suite ExecutivesAyaz Nanji
Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.
Chief Marketing Officer, Chief Technology Officer, Content, Content Marketing, Research Summaries
RIP SlideShare, It Was Good While It LastedMathew Sweezey
Despite its massive fan base, loyal users, and billions of impressions, our beloved SlideShare has succumbed. A once-powerful channel is all but dead, and here's why.
Content, Presentations, Sales, Social Media
Five Guest-Posting Mistakes to Avoid If You Want to Get PublishedKelsey Raymond
Editors are the guest-article gatekeepers at your audience's favorite online publications. If guest posting is part of your content marketing strategy, take a look at what they have to say ...
Content, Content Marketing, Content Strategy, Public Relations, Publishing, Thought Leadership
Three Ways to Reach Customers With Personalized Content: Data, Emotion, and MetricsManish Dudharejia
Creating personalized content that communicates value is the key to reaching customers in today's complex marketing landscape. Here are three things you need to know.
Content, Customer Behavior, Metrics, Personalization
64 Statistics That Will Guide Your Content Marketing [Infographic]Laura Forer
A smart content plan can make your content marketing efforts more effective. But how do you know what content to focus on? This infographic shares stats about content marketing that ...
B2B Marketing, Blogging, Content, Content Marketing, Customer Behavior, Social Media

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Content: Podcasts containing in-depth interviews with smart marketers from all walks of life.

Voice, AI, and the Future of Search: SEO Expert Jeremiah Smith of SimpleTiger on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
SEO expert Jeremiah Smith of online marketing agency SimpleTiger discusses voice, AI, and other developments in search engine marketing, and shares tips for maximizing traffic and conversions.
Content, Search Engine Marketing, SEO
Create a Content Strategy That Rocks: Jason Miller of LinkedIn Marketing Solutions on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Content-strategy insights and tips from best-selling author Jason Miller (Welcome to the Funnel), head of content and social media marketing at LinkedIn Sales and Marketing Solutions EMEA.
Content, Content Marketing, Content Strategy, Marketing Smarts
Humor in Marketing: Marketoonist Tom Fishburne on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Veteran content marketer, cartoonist, and author Tom Fishburne (Your Ad Ignored Here: Cartoons From 15 Years of Marketing, Business, and Doodling in Meetings) talks about the role of humor in marketing and why cartoons might be the ultimate content marketing ...
Content, Content Marketing, Humor, Marketing Smarts
How to Incite Action With Marketing: Use 'The Red Thread.' Tamsen Webster on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Message strategist Tamsen Webster explains "The Red Thread"—a framework for structuring communications that will move your audience to action.
Content, Corporate Communications, Marketing Smarts, Presentations, Strategy
Creating Tinseltown-Worthy Branded Video Content: Vern Oakley on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Hollywood-filmmaker-turned-brand-storyteller Vern Oakley provides tips and advice for marketers on how to use video to showcase the human side of their organization.
Content, Marketing Smarts, Videos
Creating Brand Fans on a Grand Scale: Musician Peter Hollens on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Musician Peter Hollens built a following of more than 1.5 million YouTube subscribers through collaboration, a commitment to regular content, and audience feedback. The lessons he learned can help marketers build their own valuable audiences.
Collaboration, Content, Customer Acquisition, Customer Relationships, Marketing Smarts, Social Media, Videos, YouTube
A Simple Formula for Effective Content: They Ask, You Answer! Marcus Sheridan on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Marcus Sheridan used blogging to turn his struggling pool business around. Now he's a content marketing consultant for some of the world's top companies. In this episode, Marcus offers a sneak preview of marketing secrets from his forthcoming book 'They ...
Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Smarts, Marketing Strategy
If You're Not Gating Your Videos, You're Doing It Wrong: Kristen Craft of Wistia on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Kristen Craft of video hosting company Wistia shares the secret to creating video content that converts.
Content, Content Marketing, Content Strategy, Marketing Smarts, Metrics, Video Blogs, Videos
Social Media, CX, and Lessons From Working With Steve Jobs: LiveWorld's Peter Friedman on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Peter Friedman, former Apple vice-president, and founder and CEO of LiveWorld, shares insights on social media for brands, customer experience, and business.
Content, Customer Experience, Customer Relationships, Facebook, Marketing Smarts, SMS, Social Media
Backlinks, Hiring Tips, and Building a Business Overseas: Kris Reid on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Search engine optimization expert Kris Reid shares tips for optimizing content and unconventional approaches for hiring talent. He also discusses how (and why) to build a business overseas.
Career Management, Content, Keywords, Management, Marketing Smarts, Search Engine Marketing, Search Engines, SEO, Websites

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