Content: How-to articles covering the latest marketing tactics, tips, and strategies.

• #SocialSkim: Google Aggregates Job Listings, Snapchat's Location-Sharing: 10 Stories This WeekChristian Neri
  Google becomes the biggest job-search platform; Snapchat maps help users meet up; LinkedIn makes comments expressive; Music.ly's original programming with big partners; Instagram Stories user base soars; GIF's 30th anniversary...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Google, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing
• 11 Questions to Ask Before You Create a Marketing Video [Infographic]Laura Forer
  Lights, camera, action! But before you get to that point, check out these 11 questions to ask yourself about creating a marketing video for your brand.
  Content, Content Marketing, Customer Behavior, Marketing Planning, Videos
• The Top 4 Threats to Creative Copywriting and How to Overcome ThemJessica Swanda
  Copywriters know that creativity doesn't always come right when you need it. Here are four common causes of creative block—and ideas for overcoming them.
  Ad Copy, Advertising, Content, Copywriting, Creativity, Web Content, Writing
• How to Supercharge Sales: Four Storytelling Plots to Eliminate Buyer Skepticism and MistrustHarry Mills
  Before salespeople can convince a prospect to buy, they have to convince that buyer of the need for change. Facts and figures that are devoid of emotion often fail to ...
  Content, Customer Acquisition, Lead Nurturing, Print Collateral, Sales, Strategy
• 12 Productivity Hacks to Help You Write Faster [Infographic]Laura Forer
  Setting yourself up with good writing habits can mean faster, better output. Here are 12 ideas for how to make yourself a more productive writer.
  Career Management, Content, Time Management, Writing
• The Most Effective Paid Channels for Distributing ContentAyaz Nanji
  Marketers say search engine marketing and social media advertising are the most effective paid channels for distributing content, according to recent research from Ascend2.
  Content, Content Marketing, Content Strategy, Research Summaries, Search Engine Marketing, Social Media, Survey Data
• Writing: Six Types of Hooks to Reel in ReadersSara McGuire
  A hook is the initial sentence (or single word) that grabs the attention of readers and entices them to keep reading. Here are six ways you can approach writing a ...
  Blogging, Content, Content Marketing, Copywriting, Web Content, Web Copy, Writing
• 10 Things You Can Do With an Explainer Video (And Why You Should Do Them) [Infographic]Laura Forer
  Marketers know that video can be an effective medium, but figuring out the best way to use videos can be a challenge. Today's infographic shows how to use explainer videos ...
  Advertising, Content, Content Marketing, Email Marketing, Facebook, Instagram, Landing Pages, Management, Marketing Strategy, Presentations
• #SocialSkim: Apple's Business Chat, Twitter's Major Redesign: 11 Stories This WeekChristian Neri
  Apple's Business Chat vs. Messenger; Twitter's big redesign; why Yahoo's grand social media Tumblr plan failed; Facebook's paid news subscriptions, profile cover videos; Instagram's archive feature and sponsored-content labels; Snapchat's ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Automation, Marketing Strategy, Mobile Marketing
• When and Where Bloggers BlogAyaz Nanji
  Most bloggers write their posts during business hours and do their blogging from home, according to research from Orbit Media Studios.
  Blogging, Content, Content Marketing, Copywriting, Research Summaries, Survey Data, Writing

Content: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• How to Incite Action With Marketing: Use 'The Red Thread.' Tamsen Webster on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Message strategist Tamsen Webster explains "The Red Thread"—a framework for structuring communications that will move your audience to action.
  Content, Corporate Communications, Marketing Smarts, Presentations, Strategy
• Creating Tinseltown-Worthy Branded Video Content: Vern Oakley on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Hollywood-filmmaker-turned-brand-storyteller Vern Oakley provides tips and advice for marketers on how to use video to showcase the human side of their organization.
  Content, Marketing Smarts, Videos
• Creating Brand Fans on a Grand Scale: Musician Peter Hollens on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Musician Peter Hollens built a following of more than 1.5 million YouTube subscribers through collaboration, a commitment to regular content, and audience feedback. The lessons he learned can help marketers build their own valuable audiences.
  Collaboration, Content, Customer Acquisition, Customer Relationships, Marketing Smarts, Social Media, Videos, YouTube
• A Simple Formula for Effective Content: They Ask, You Answer! Marcus Sheridan on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Marcus Sheridan used blogging to turn his struggling pool business around. Now he's a content marketing consultant for some of the world's top companies. In this episode, Marcus offers a sneak preview of marketing secrets from his forthcoming book 'They ...
  Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Smarts, Marketing Strategy
• If You're Not Gating Your Videos, You're Doing It Wrong: Kristen Craft of Wistia on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Kristen Craft of video hosting company Wistia shares the secret to creating video content that converts.
  Content, Content Marketing, Content Strategy, Marketing Smarts, Metrics, Video Blogs, Videos
• Social Media, CX, and Lessons From Working With Steve Jobs: LiveWorld's Peter Friedman on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Peter Friedman, former Apple vice-president, and founder and CEO of LiveWorld, shares insights on social media for brands, customer experience, and business.
  Content, Customer Experience, Customer Relationships, Facebook, Marketing Smarts, SMS, Social Media
• Backlinks, Hiring Tips, and Building a Business Overseas: Kris Reid on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Search engine optimization expert Kris Reid shares tips for optimizing content and unconventional approaches for hiring talent. He also discusses how (and why) to build a business overseas.
  Career Management, Content, Keywords, Management, Marketing Smarts, Search Engine Marketing, Search Engines, SEO, Websites
• Whose Content Is It Anyway? Better Marketing Through Improv: Kathy Klotz-Guest on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Kathy Klotz-Guest, business storytelling strategist and author, shares insights from her new book, Stop Boring Me! How to Create Kick-A** Marketing Content, Products and Ideas Through the Power of Improv.
  Content, Content Marketing, Copywriting, Corporate Communications, Humor, Marketing Smarts
• How to Combat Email-Induced Insanity: SaneBox's Dmitri Leonov on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  SaneBox COO Dmitri Leonov discusses email overload and offers suggestions for marketers hoping to keep their emails from being funneled into the "Later" folder.
  Content, Email, Email Deliverability, Email Marketing, Email Subject Lines, Marketing Smarts, Time Management
• Get With the Program(matic): Daniel Bornstein of Demand Media on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Gain insight into programmatic advertising and sponsored content from Daniel Bornstein, senior vice-president of media monetization and operations at Demand Media, a holding company that owns ehow, LIVESTRONG, and CRACKED.
  Advertising, Content, Demand Generation, Marketing Smarts, Marketing Strategy, Native Advertising

Content: Online seminar broadcasts from the best minds in marketing

• The Content Formula: How to Create and Measure Content That ConvertsBroadcast on 6/15/2017 with Michael Brenner
  In this Teach Me How seminar, we'll show you 10 ways you can quantify the return on your marketing through a consistent content approach. You'll also learn how to use content to create an appealing destination that your customers can't wait to visit again and again.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Copywriting, Corporate Blogging, Measurement, Metrics, Publishing
• Writers Need to Know Content Trends, Too: Marketing Writing BootcampBroadcast on 6/1/2017 with Julia McCoy
  In this online seminar, you'll learn how to fine-tune your content planning and development to better mirror reader habits. You'll discover what your audiences want to read and need to know, and how to reach and genuinely influence prospects. You'll leave with the tools to harness your readers' preferences to improve your content's trust factor.
  Content, Content Marketing, Content Strategy, Copywriting, Writing
• How to Adapt: Creating a Content Strategy for MobileBroadcast on 4/6/2017 with Christina Inge
  In this PRO seminar, you'll learn how to create device-agnostic content that reaches your target audience and achieves your communication objectives. You'll come away with strategies to tell even the most complex B2B sales story, or engage the most niche B2C consumers, with awesome content—on any platform!
  B2B Marketing, Content, Content Marketing, Content Strategy, Copywriting, Mobile Marketing, Strategy, Writing
• Fix Your Funnel: 15 Things to Remove From Your Site ImmediatelyBroadcast on 2/2/2017 with Andy Crestodina
  In this PRO seminar, you'll learn why you need to run (not walk) to your content management system and make immediate changes for the good of your lead funnel. You'll discover what you should add or remove from your site—to fix the top, middle, and bottom of your funnel—so you can increase traffic ASAP!
  Content, Copywriting, Web Content, Web Copy, Website Design, Websites, Writing
• Measure Once, Cut 17 Times: How You Can Get the Most ROI Out of Each Content Marketing AssetBroadcast on 12/8/2016 with Phil Gerbyshak
  In this PRO seminar, we'll show you how to be more efficient with the content you create, allowing you to reuse what you already have in ways that will increase your marketing effectiveness. You'll learn how to take a large blog post and split it into smaller posts, turn a podcast into multiple articles, create interesting and useful visuals to accompany your articles, and much more. You'll leave with a simple plan to stretch each piece of content, get the most out of your budget, and save time with everything you create.
  Blogging, Blogging Policy, Blogging Strategy, Content, Content Marketing, Content Strategy, Copywriting, Corporate Blogging, Creativity, Podcasting
• How to Demystify Influencer Marketing With ContentBroadcast on 11/3/2016 with Lee Odden
  In this PRO seminar, you'll learn how influencer content programs tap industry voices that buyers trust, and align with brands to deliver on both thought leadership and customer acquisition goals. While there are many opinions and approaches to influencer marketing, we'll cover the three proven approaches B2B marketers can take to satisfy buyers across the sales experience.
  Content, Content Strategy, Customer Engagement, Engagement, Influencer Marketing
• Inspiring Action: The Future of Influencer MarketingBroadcast on 9/29/2016 with Heidi Sullivan
  In this PRO seminar, we'll share what the experts see as challenges, best practices, and success stories in the fast-growing world of influencer and advocate marketing. You'll learn how B2C and B2B companies are working with online influencers and customer advocates to grow their reach, engagement, and conversions.
  Content, Content Strategy, Customer Engagement, Engagement, Influencer Marketing
• Make Your Copy Mobile-FriendlyBroadcast on 9/8/2016 with Roberta Rosenberg
  In this PRO seminar, we'll show you how to craft copy that gets noticed, read, and acted upon in the small screen confines of the mobile environment. We'll also share when to use pictures to tell your story and how to 'front load' important content your prospects won't miss during a quick scan. You'll leave with copywriting best practices and tips you can apply right away.
  Ad Copy, Content, Copywriting, Marketing Communications, Testing, Writing
• The Broken Promise of Digital: Making the Customer the Center of What We DoBroadcast on 7/14/2016 with Scott Monty
  In this PRO seminar, we'll share the pitfalls of getting lured into the same old same old, and give you new ideas to execute a customer-centric strategy. From listening, to understanding motivations and preferences, to the fundamentals of creating engaging content, you'll learn the importance of building trust and capturing attention regardless of the platform. We'll show you how to put humanity back into digital marketing!
  Content, Customer Engagement, Digital Marketing
• Get Scrappy: Smarter Digital Marketing for Businesses Big and SmallBroadcast on 6/23/2016 with Nick Westergaard
  In this PRO seminar, you'll discover how getting 'scrappy' can help you put brains before budget and simplify your marketing in today's complex world. We'll share a range of strategic frameworks as well as tactical tips that will provide you with a reliable system for rethinking marketing as marketing re-thinks itself.
  Content, Content Marketing, Content Strategy, Marketing Strategy

Content: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: Eight Steps to Making Great Smartphone VideosReleased on 11/18/2016 with Jeremy A. Williams
  In just 10 minutes, you'll learn about essential planning considerations for smartphone videos. From outlining what you're going to shoot to ensuring you have all your accessories, this Take 10 will make sure you're (over) prepared for your next video shoot.
  Content, Content Marketing, Creativity, Smartphones, Take 10, Video Blogs, Videos, Web Content
• Take 10: A Step-by-Step Guide to Launching an Employee Advocacy ProgramReleased on 9/23/2016 with Stephan Hovnanian
  In just 10 minutes, we'll go through the seven steps you need to launch an engaging and highly successful employee advocacy program. You'll learn how to define success, create a content strategy, and get the right people involved from the start so your program can grow.
  Brand Ambassadors, Brand Loyalty, Content, Content Marketing, Engagement, Take 10
• Take 10: Five Simple Ways to Lower Your Bounce RatesReleased on 3/18/2016 with Sherice Jacob
  In just 10 minutes, you'll learn five simple ways to lower your bounce rates. We'll discuss the importance of great copy, common layout and navigation issues, and little-known pitfalls that could cause visitors to leave.
  Content, Marketing Tips, Online Marketing, SEO, Take 10, Web Content, Web Copy, Website Design, Websites
• Take 10: Nine Things to Remove From Your WebsiteReleased on 3/11/2016 with Andy Crestodina
  In just 10 minutes, we'll ask the tough questions about your website content including: do you really want people to click that? And does it even work as website content? From press releases and email links, to PDFs and cat videos, we'll show you nine things to remove from your website so you'll want to run (not walk) to your content management system for immediate changes.
  Content, Content Marketing, Content Strategy, Take 10, Web Content, Websites
• Take 10: How to Develop an Effective PodcastReleased on 1/22/2016 with Bob Knorpp
  In just 10 minutes, the creator of one of today's most successful B2B podcasts will break down the process of creating a program that provides your listeners with content they'll be eager to hear and achieves your business objectives. We'll also share expert tips on script development, the importance of consistency, and how to prepare your guests for a more interesting conversation.
  B2B Marketing, Content, Content Marketing, Digital Marketing, Podcasting, Take 10, Web Content
• Take 10: 10 Tips for Creating Quality Video on Your SmartphoneReleased on 12/18/2015 with Rocky Walls
  In just 10 minutes, we'll share simple, straight-to-the-point tips for creating high-quality video using your smartphone. From shooting, to sharing, to editing, you'll leave with actionable tactics you can put to use right away.
  Content, Content Marketing, Marketing Inspiration, Marketing Tips, Take 10, Videos, Web Content
• Take 10: Make the Most of Pinterest—How to Harness the Power of Pins for Real ROIReleased on 11/20/2015 with Dana Kelly
  In just 10 minutes, we'll walk you through Pinterest's content best practices and share effective content distribution tactics. You'll learn which content trends can help drive growth in your own Pinterest community. We'll give you the tools and tips you need to achieve positive ROI from your Pinterest efforts.
  Content, Marketing Strategy, Marketing Tips, Pinterest, Social Media, Take 10
• Take 10: Repurpose Content for Your BlogReleased on 11/13/2015 with Allie Gray Freeland
  In just 10 minutes, you'll learn how to save time and resources by maximizing the lifetime value of your pre-existing content. We'll walk you through how to repurpose content for your blog, so you can breathe new life into press releases, sales decks, customer service transcripts, social content, and more.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Take 10
• Take 10: Three Ways to Make Sure Your Press Release Gets NoticedReleased on 9/18/2015 with Nash Riggins
  In just 10 minutes, we'll walk you through three simple steps to ensure your press releases make it to print. You'll learn how to craft a newsworthy angle, adhere to universal journalistic guidelines, and give editors just the right amount of spice to help your press release stand out from the rest.
  Brand Management, Content, Creativity, Marketing Strategy, Marketing Tips, Press Kits, Public Relations, Take 10
• Take 10: Digital Marketing Is a Circle of TrustReleased on 6/12/2015 with Jon-Mikel Bailey
  In just 10 minutes, you'll learn how to create utility content—content that serves a purpose or solves a problem—and how this helps drive qualified traffic. In addition, we'll share insight on paid, owned, and earned media, how to use it to keep you in the circle of trust, and how to make it work to your advantage.
  Content, Content Marketing, Content Strategy, Customer-Centric, Customer Relationships, Digital Marketing, Marketing Smarter, Take 10, Web Content

Content: Marketing downloads for the busy professional

• Build Your Content Marketing Dream Team
  In this 22-page guide, we'll explain how to identify the key hires you need to get your content marketing dream team started, how to add players to the bench from some unexpected places, and what skills will be required of the people you hire.
  Content, Content Marketing, Content Strategy, Hiring Outside Resources, Marketing Strategy
• 62 Best Practices of Top Business Bloggers
  This 24-page guide will provide you with valuable nuggets of wisdom that will help you supercharge your business blog. You’ll learn directly from a long list of strategies that have proven effective for top business bloggers.
  Blogging, Blogging Strategy, Brand Management, Content, Content Marketing, Marketing Strategy, Writing
• Video Marketing: How to Roll Video Into Your Media Mix
  In this 16-page guide, we'll explore the benefits of video marketing, the variety of video formats, and how to make video on a budget. We'll also look at how to use social media with video and strategies for cashing in on video.
  Content, Content Marketing, Content Strategy, Video Blogs, Videos, Web Content, YouTube
• SEO for Content Marketers: How to Push Your Content to the Top
  In this 23-page guide, we cover five steps for optimizing your content and making Google (and the other search engines) happy so that she'll share your content with the right folks and send those prospects your way.
  Content, Content Marketing, Keywords, Links, Search Engine Marketing, Search Engines, SEO
• Inbound Marketing: The Art of Attraction
  In this 22-page guide, you'll learn how to understand the true value your company has in the marketplace, create great content in multiple iterations that meets customers where they are, and market your content across multiple channels to cement the relationship and convert prospects to leads.
  Content, Content Marketing, Inbound Marketing, Marketing Strategy
• How to Create the Ultimate Case Study
  In this 28-page guide, you'll be given an 8-step plan for creating the ultimate case study—one that will meet your prospect's needs, and in turn, help you get the results you want.
  Case Studies, Content, Content Marketing
• Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks
  MarketingProfs' 30-page How-To Guide, CONTENT MACHINE: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks, provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
  Community, Content, Content Marketing, Marketing Strategy, Marketing Tips, SEO, Social Media, Social Networking