Content: How-to articles covering the latest marketing tactics, tips, and strategies.

• The State of Healthcare Content MarketingAyaz Nanji
  Some 83% of healthcare organizations are now engaging in content marketing, and an additional 14% plan to start engaging this year, according to recent research from True North Custom and ...
  Content, Content Marketing, Research Summaries
• Contest Marketing: A Powerful Form of Content MarketingBarry Feldman
  See why contests are so effective for marketing, and follow these eight steps to create a contest that will help you generate leads, collect valuable data, and give your customers ...
  Content, Customer-Centric, Customer Engagement, Customer Loyalty, Marketing Strategy, Marketing Tips
• How to Rank at the Top of Google Search Results (Even If You're Not No. 1)Ann Smarty
  Even without grabbing the top spot in search engine results pages, you can be at the top. How? "Featured snippets"! Here are the various featured-snippet types, along with step-by-step instructions ...
  Content, Search Engines, SEO, Writing
• Nine Types of Video to Help You Close SalesVictor Blasco
  To get the most out of your video investment, here's how to create the right types of video for each stage of the buyer's journey.
  Content, Content Marketing, Sales, Videos
• Five Ways to Make Your Marketing Copy a Whole Lot More EngagingNick Usborne
  Writing better copy isn't difficult, but it does take a reset of how you think about marketing copy. Follow these five steps to find your brand's authentic voice and connect ...
  Content, Copywriting, Customer Communications, Marketing Communications, Web Content, Writing
• How to Use Webinars to Build Good Customer RelationshipsShane Barker
  Webinars offer a perfect platform to engage and train your B2B customers. See how to make them interactive and offer value to your attendees.
  Content, Customer-Centric, Customer Engagement, Customer Relationships, Webinars
• How to Ignite Your LinkedIn Marketing Strategy [Infographic]Laura Forer
  Want to know the secrets to using LinkedIn for marketing? Ask the experts: the platform's own marketers. Check out these tips from LinkedIn's business solutions team.
  Advertising, B2B Marketing, Content, LinkedIn
• Mobile vs. Desktop: The Share of Video Plays by Device TypeAyaz Nanji
  Most digital videos are now watched by consumers on mobile devices and not on desktop computers, according to recent research from Ooyala.
  Content, Customer Behavior, Research Summaries, Videos
• Sound Progress: Podcast, Online Audio, and Smart Speaker TrendsAyaz Nanji
  Just over one-fourth of Americans age 12 and older say they have listened to at least one podcast in the previous month, and 17% say they have listened to at ...
  Content, Customer Behavior, Research Summaries
• What You Need to Know to Livestream Like a Pro [Infographic]Laura Forer
  See why marketers are livestreaming, where they are using the medium, and how you can use livestreaming to boost both your marketing and e-commerce efforts.
  Content, E-Commerce, Social Media, Videos

Content: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Create a Content Strategy That Rocks: Jason Miller of LinkedIn Marketing Solutions on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Content-strategy insights and tips from best-selling author Jason Miller (Welcome to the Funnel), head of content and social media marketing at LinkedIn Sales and Marketing Solutions EMEA.
  Content, Content Marketing, Content Strategy, Marketing Smarts
• Humor in Marketing: Marketoonist Tom Fishburne on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Veteran content marketer, cartoonist, and author Tom Fishburne (Your Ad Ignored Here: Cartoons From 15 Years of Marketing, Business, and Doodling in Meetings) talks about the role of humor in marketing and why cartoons might be the ultimate content marketing ...
  Content, Content Marketing, Humor, Marketing Smarts
• How to Incite Action With Marketing: Use 'The Red Thread.' Tamsen Webster on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Message strategist Tamsen Webster explains "The Red Thread"—a framework for structuring communications that will move your audience to action.
  Content, Corporate Communications, Marketing Smarts, Presentations, Strategy
• Creating Tinseltown-Worthy Branded Video Content: Vern Oakley on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Hollywood-filmmaker-turned-brand-storyteller Vern Oakley provides tips and advice for marketers on how to use video to showcase the human side of their organization.
  Content, Marketing Smarts, Videos
• Creating Brand Fans on a Grand Scale: Musician Peter Hollens on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Musician Peter Hollens built a following of more than 1.5 million YouTube subscribers through collaboration, a commitment to regular content, and audience feedback. The lessons he learned can help marketers build their own valuable audiences.
  Collaboration, Content, Customer Acquisition, Customer Relationships, Marketing Smarts, Social Media, Videos, YouTube
• A Simple Formula for Effective Content: They Ask, You Answer! Marcus Sheridan on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Marcus Sheridan used blogging to turn his struggling pool business around. Now he's a content marketing consultant for some of the world's top companies. In this episode, Marcus offers a sneak preview of marketing secrets from his forthcoming book 'They ...
  Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Smarts, Marketing Strategy
• If You're Not Gating Your Videos, You're Doing It Wrong: Kristen Craft of Wistia on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Kristen Craft of video hosting company Wistia shares the secret to creating video content that converts.
  Content, Content Marketing, Content Strategy, Marketing Smarts, Metrics, Video Blogs, Videos
• Social Media, CX, and Lessons From Working With Steve Jobs: LiveWorld's Peter Friedman on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Peter Friedman, former Apple vice-president, and founder and CEO of LiveWorld, shares insights on social media for brands, customer experience, and business.
  Content, Customer Experience, Customer Relationships, Facebook, Marketing Smarts, SMS, Social Media
• Backlinks, Hiring Tips, and Building a Business Overseas: Kris Reid on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Search engine optimization expert Kris Reid shares tips for optimizing content and unconventional approaches for hiring talent. He also discusses how (and why) to build a business overseas.
  Career Management, Content, Keywords, Management, Marketing Smarts, Search Engine Marketing, Search Engines, SEO, Websites
• Whose Content Is It Anyway? Better Marketing Through Improv: Kathy Klotz-Guest on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Kathy Klotz-Guest, business storytelling strategist and author, shares insights from her new book, Stop Boring Me! How to Create Kick-A** Marketing Content, Products and Ideas Through the Power of Improv.
  Content, Content Marketing, Copywriting, Corporate Communications, Humor, Marketing Smarts

Content: Online seminar broadcasts from the best minds in marketing

• Content Strategy for B2B Lead GenerationBroadcast on 4/19/2018 with Andy Crestodina
  In this Teach Me How seminar, Andy Crestodina will walk you through each step in the process for driving B2B leads with content marketing, from first action to final outcome. You'll learn how to become a dual-threat marketer by combining search and psychology, SEO with conversion optimization, and cheese and mousetraps. You'll leave with the tools to make your content drive the right leads to you.
  B2B Marketing, Content, Content Marketing, Content Strategy, Lead Generation, Teach Me How
• How to Personalize Content Experiences at ScaleBroadcast on 2/6/2018 with Randy Frisch
  Join us for How to Personalize Content Experiences at Scale to learn how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM. You'll hear real-life examples and get a framework for arming yourself and your marketing team to deliver greater personalization and memorable content experiences to your customers—at scale! Sponsored by Uberflip
  B2B Marketing, Content, Content Marketing, Personalization
• Digital Breadcrumbs: Storytelling That Connects and Converts Across PlatformsBroadcast on 1/18/2018 with Carla Johnson
  In this Teach Me How seminar, discover the magic to storytelling in a digital world that inspires people to take action across channels. You'll learn five secrets that the most successful brands use to create cohesive narratives and how to tell stories that shift your content from noisy to necessary. You'll leave ready to create seamless, connected tales that inspire your audience to follow your trail to greater engagement and more conversions.
  Brand Positioning, Content, Content Marketing, Content Strategy, Creativity, Digital Marketing, Teach Me How, Writing
• How to Succeed at LinkedIn Content Marketing: Three Must-Have StrategiesBroadcast on 12/14/2017 with Viveka von Rosen
  In this Teach Me How seminar, you'll hear about three powerful content marketing strategies using specific LinkedIn tools. You'll discover how to capture your leads' interest with LinkedIn's publishing platform, native video, and long-form updates. You'll also learn how to use these strategies to increase your brand's visibility to keep you top of mind among your audience and cement your positioning as a leader in your industry.
  Content, Customer Acquisition, Customer Engagement, Lead Generation, LinkedIn, Networking, Teach Me How, Videos
• How to Add Live Streaming Video to Your Marketing MixBroadcast on 10/19/2017 with Ashley Faus
  In this Teach Me How seminar, you'll learn how to use live stream video to connect with your community; the pros and cons of choosing a live streaming app over a traditional video, webinar, or podcast; and the types of stories you can tell with these emerging platforms. You'll also discover how brands across several industries have had success with live streaming video.
  Content, Content Marketing, Content Strategy, Facebook, Teach Me How, Videos, YouTube
• High-Performance Content Marketing: Create More Compelling Content Using a Custom Content ArchitectureBroadcast on 10/12/2017 with Shelly Bowen
  In this online seminar, you'll learn the key steps to creating your own content architecture blueprint. You'll discover how to ensure your blueprint covers your core messaging priorities so it serves as your guide from process to execution, and how to customize it to meet your company's needs and goals.
  Content, Content Marketing, Content Strategy, Copywriting, Creativity, Writing
• The Meat and Potatoes of Podcasting: How to Create a Successful PodcastBroadcast on 8/17/2017 with Kerry O'Shea Gorgone
  In this Teach Me How seminar, you'll learn the key steps to starting a podcast, from setting goals to recording and editing to promoting your published show. You'll leave with the tools to help you rock the mic—and make sure your podcast succeeds!
  Content, Content Marketing, Content Strategy, Podcasting, Teach Me How
• The Content Formula: How to Create and Measure Content That ConvertsBroadcast on 6/15/2017 with Michael Brenner
  In this Teach Me How seminar, we'll show you 10 ways you can quantify the return on your marketing through a consistent content approach. You'll also learn how to use content to create an appealing destination that your customers can't wait to visit again and again.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Copywriting, Corporate Blogging, Measurement, Metrics, Publishing
• Writers Need to Know Content Trends, Too: Marketing Writing BootcampBroadcast on 6/1/2017 with Julia McCoy
  In this online seminar, you'll learn how to fine-tune your content planning and development to better mirror reader habits. You'll discover what your audiences want to read and need to know, and how to reach and genuinely influence prospects. You'll leave with the tools to harness your readers' preferences to improve your content's trust factor.
  Content, Content Marketing, Content Strategy, Copywriting, Writing
• How to Adapt: Creating a Content Strategy for MobileBroadcast on 4/6/2017 with Christina Inge
  In this PRO seminar, you'll learn how to create device-agnostic content that reaches your target audience and achieves your communication objectives. You'll come away with strategies to tell even the most complex B2B sales story, or engage the most niche B2C consumers, with awesome content—on any platform!
  B2B Marketing, Content, Content Marketing, Content Strategy, Copywriting, Mobile Marketing, Strategy, Writing

Content: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: Eight Steps to Making Great Smartphone VideosReleased on 11/18/2016 with Jeremy A. Williams
  In just 10 minutes, you'll learn about essential planning considerations for smartphone videos. From outlining what you're going to shoot to ensuring you have all your accessories, this Take 10 will make sure you're (over) prepared for your next video shoot.
  Content, Content Marketing, Creativity, Smartphones, Take 10, Video Blogs, Videos, Web Content
• Take 10: A Step-by-Step Guide to Launching an Employee Advocacy ProgramReleased on 9/23/2016 with Stephan Hovnanian
  In just 10 minutes, we'll go through the seven steps you need to launch an engaging and highly successful employee advocacy program. You'll learn how to define success, create a content strategy, and get the right people involved from the start so your program can grow.
  Brand Ambassadors, Brand Loyalty, Content, Content Marketing, Engagement, Take 10
• Take 10: Five Simple Ways to Lower Your Bounce RatesReleased on 3/18/2016 with Sherice Jacob
  In just 10 minutes, you'll learn five simple ways to lower your bounce rates. We'll discuss the importance of great copy, common layout and navigation issues, and little-known pitfalls that could cause visitors to leave.
  Content, Marketing Tips, Online Marketing, SEO, Take 10, Web Content, Web Copy, Website Design, Websites
• Take 10: Nine Things to Remove From Your WebsiteReleased on 3/11/2016 with Andy Crestodina
  In just 10 minutes, we'll ask the tough questions about your website content including: do you really want people to click that? And does it even work as website content? From press releases and email links, to PDFs and cat videos, we'll show you nine things to remove from your website so you'll want to run (not walk) to your content management system for immediate changes.
  Content, Content Marketing, Content Strategy, Take 10, Web Content, Websites
• Take 10: How to Develop an Effective PodcastReleased on 1/22/2016 with Bob Knorpp
  In just 10 minutes, the creator of one of today's most successful B2B podcasts will break down the process of creating a program that provides your listeners with content they'll be eager to hear and achieves your business objectives. We'll also share expert tips on script development, the importance of consistency, and how to prepare your guests for a more interesting conversation.
  B2B Marketing, Content, Content Marketing, Digital Marketing, Podcasting, Take 10, Web Content
• Take 10: 10 Tips for Creating Quality Video on Your SmartphoneReleased on 12/18/2015 with Rocky Walls
  In just 10 minutes, we'll share simple, straight-to-the-point tips for creating high-quality video using your smartphone. From shooting, to sharing, to editing, you'll leave with actionable tactics you can put to use right away.
  Content, Content Marketing, Marketing Inspiration, Marketing Tips, Take 10, Videos, Web Content
• Take 10: Make the Most of Pinterest—How to Harness the Power of Pins for Real ROIReleased on 11/20/2015 with Dana Kelly
  In just 10 minutes, we'll walk you through Pinterest's content best practices and share effective content distribution tactics. You'll learn which content trends can help drive growth in your own Pinterest community. We'll give you the tools and tips you need to achieve positive ROI from your Pinterest efforts.
  Content, Marketing Strategy, Marketing Tips, Pinterest, Social Media, Take 10
• Take 10: Repurpose Content for Your BlogReleased on 11/13/2015 with Allie Gray Freeland
  In just 10 minutes, you'll learn how to save time and resources by maximizing the lifetime value of your pre-existing content. We'll walk you through how to repurpose content for your blog, so you can breathe new life into press releases, sales decks, customer service transcripts, social content, and more.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Take 10
• Take 10: Three Ways to Make Sure Your Press Release Gets NoticedReleased on 9/18/2015 with Nash Riggins
  In just 10 minutes, we'll walk you through three simple steps to ensure your press releases make it to print. You'll learn how to craft a newsworthy angle, adhere to universal journalistic guidelines, and give editors just the right amount of spice to help your press release stand out from the rest.
  Brand Management, Content, Creativity, Marketing Strategy, Marketing Tips, Press Kits, Public Relations, Take 10
• Take 10: Digital Marketing Is a Circle of TrustReleased on 6/12/2015 with Jon-Mikel Bailey
  In just 10 minutes, you'll learn how to create utility content—content that serves a purpose or solves a problem—and how this helps drive qualified traffic. In addition, we'll share insight on paid, owned, and earned media, how to use it to keep you in the circle of trust, and how to make it work to your advantage.
  Content, Content Marketing, Content Strategy, Customer-Centric, Customer Relationships, Digital Marketing, Marketing Smarter, Take 10, Web Content

Content: Marketing downloads for the busy professional

• An Earful of Advice for the Podcasting Beginner
  This 34-page beginner's guide will help you understand the essentials of podcasting.
  Content, Content Marketing, Content Strategy, Podcasting
• Build Your Content Marketing Dream Team
  In this 22-page guide, we'll explain how to identify the key hires you need to get your content marketing dream team started, how to add players to the bench from some unexpected places, and what skills will be required of the people you hire.
  Content, Content Marketing, Content Strategy, Hiring Outside Resources, Marketing Strategy
• 62 Best Practices of Top Business Bloggers
  This 24-page guide will provide you with valuable nuggets of wisdom that will help you supercharge your business blog. You’ll learn directly from a long list of strategies that have proven effective for top business bloggers.
  Blogging, Blogging Strategy, Brand Management, Content, Content Marketing, Marketing Strategy, Writing
• Video Marketing: How to Roll Video Into Your Media Mix
  In this 16-page guide, we'll explore the benefits of video marketing, the variety of video formats, and how to make video on a budget. We'll also look at how to use social media with video and strategies for cashing in on video.
  Content, Content Marketing, Content Strategy, Video Blogs, Videos, Web Content, YouTube
• SEO for Content Marketers: How to Push Your Content to the Top
  In this 23-page guide, we cover five steps for optimizing your content and making Google (and the other search engines) happy so that she'll share your content with the right folks and send those prospects your way.
  Content, Content Marketing, Keywords, Links, Search Engine Marketing, Search Engines, SEO
• Inbound Marketing: The Art of Attraction
  In this 22-page guide, you'll learn how to understand the true value your company has in the marketplace, create great content in multiple iterations that meets customers where they are, and market your content across multiple channels to cement the relationship and convert prospects to leads.
  Content, Content Marketing, Inbound Marketing, Marketing Strategy
• How to Create the Ultimate Case Study
  In this 28-page guide, you'll be given an 8-step plan for creating the ultimate case study—one that will meet your prospect's needs, and in turn, help you get the results you want.
  Case Studies, Content, Content Marketing
• Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks
  MarketingProfs' 30-page How-To Guide, CONTENT MACHINE: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks, provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
  Community, Content, Content Marketing, Marketing Strategy, Marketing Tips, SEO, Social Media, Social Networking