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Economic Crisis: How-to articles covering the latest marketing tactics, tips, and strategies.
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Digital, Direct Marketing Hiring Softens—Less so for B2BWeakening economic signals are having their effect on the employment outlook for digital and direct marketers in the third quarter (Q3), according to the latest quarterly employment report by Bernhart ...
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Consumers Less Anxious About Economy, but Cautious: RBCAmericans are beginning to shed their anxiety about the economy, which has dominated consumer sentiment over the past two years, and they are less pessimistic about both their local economies ...
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Corporate Reputations Improve, Berkshire Hathaway No. 1After hitting rock bottom during the height of corporate bailouts and the economic crisis, the public's perception of corporate America is bouncing back: The percentage of Americans who say the ...
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From Bad to Worse to GoodIf you can't figure out where the economy is heading, you're not alone. "News stories bounce from bad to worse to hope to despair, leaving rare moments of optimism and ...
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Entrepreneurship During the RecessionChallenging economic times can serve as a catalyst for the entrepreneurial spirit and lead to the creation of much-needed new jobs: 69% more unemployed US workers started a business in ...
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Americans Altering Attitudes About MoneyAs a result of the financial crisis, Americans have permanently changed their attitudes toward saving money and are more focused on paying down debt and controlling finances, according to a ...
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Advertising Is the Price You Pay for Not Being CreativeJohn RooksWe are at a unique place and time. The crossroads of environmental and economic crises provide agile companies with the ability to capture market share in a down market by ...
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You Can't Not Hire MeThanks to the topsy-turvy economy, many marketing professionals who never planned to make a career change are suddenly looking for work. And if you belong to this job-seeking brigade—or suspect ...
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Consultative Selling: Staying Above the FrayThe economic downturn in the technology sector has put a squeeze on resellers' margins. Not surprisingly, many value-added resellers (VARs) are looking to their professional services—not just products sales—to hit ...
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Marketing to Youth: No Longer a Dark ArtPaul MetzIt takes a lot more than Harry Potter's brand of wizardry for marketers to understand the spending habits of what is commonly referred to as the youth market—those between age ...
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How-to Articles
- Rethinking Brand Safety and Ad Verification: A Pivot to ... by Asaf Greiner
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