Email Hygiene

Topics » Articles » Email Hygiene

• A Tale of Two Emails
  In a post at the Emma blog, Jim Hitch tells the story of two emails he received within 20 minutes of each other. "They're similar at first glance," he says. ...
  Email Hygiene, Email Marketing
• Love the MIME
  In a wide-ranging video interview with BNET, strategist RJ Talyor of ExactTarget discusses a range of email marketing issues, and provides insight on the best way to handle messages sent ...
  Email Deliverability, Email Hygiene, Email Marketing
• Email Deliverability Is in Your HandsAdam Covati
  Deliverability is high up on the list of an email marketer's concerns. In fact, a recent report from Jupiter Research, the 2008 Email Marketing Buyer's Guide, found that deliverability is ...
  Email Deliverability, Email Hygiene, Email Lists
• Did You Clean That?
  "Fifty million people changed their email address last year," says Eric Groves. "How many of those are on your email list right now?" ...Not happy with your answer to that ...
  Email Hygiene, Email Lists, Email Marketing
• Email Hygiene: Six Ways to Polish Your ListEric Groves
  You already know the importance of a permission-based email list. You even practice list segmentation to improve the relevance of the emails you send to your customers and prospects. But how ...
  Email Hygiene, Email Lists, Email Marketing
• Customer Acquisition: Improving Subscription RatesHelen Ching
  Customer acquisition directly contributes to your bottom line. Use the following five strategies to help you improve subscriptions to your content—print or online.
  CAN-SPAM, Customer Acquisition, Customer Experience, Email Hygiene, Email Lists, Permission Email Marketing, Surveys, Targeting
• Showing Stability Through e-NewslettersHank Stroll, Tamara Halbritter
  Stability is a vital component of a healthy company. Here's how to communicate this to your marketplace in a powerful way.
  Collaboration, Email Hygiene, Email Lists, Newsletters, Surveys, Thought Leadership, Writing