In this PRO seminar, we'll show you what's real and what's not in the business world today. You'll leave with an understanding of how the millennial generation will affect your business, why social media is not an ideal sales and marketing tool, and how your market forms buying decisions.
In this PRO seminar, we'll explain how GAF Roofing redefined their media and branding strategy to engage a new audience and re-engage their traditional audiences through social, PR, television, video, and more. You'll learn how to tailor your approach to capture the attention of a shifting customer base as well as gain insight on how to update both your messaging and media to increase loyalty and engagement.
In this PRO seminar, LinkedIn expert Viveka von Rosen will review member-submitted Company Pages and make suggestions that will have an immediate impact. You'll see examples of companies doing it right and those that could benefit from a bit more TLC when it comes to their Company Pages. We'll also discuss the elements of a well-designed page—from what to include in your Company Description to how to properly add images—and how to use your page to stimulate prospect relationships and drive more business.
In this PRO seminar, we'll show you how to craft a well-planned social media engagement strategy that best fits your organization's goals and the needs of your target customers. You'll also learn how to develop metrics to help gauge and improve success over time, and the importance of regularly reviewing your strategy.
In this PRO seminar, we'll share the essential components for building and maintaining an online community, and how to get buy-in from your organization to get started.
In this PRO seminar, we'll explore why and how marketing communications need to be adjusted to exude the same simplicity, empathy, and imperfection that exist in human nature. We'll uncover why so many marketers struggle to truly connect with people via social media, and provide you with tips to really connect with people on a human level.
In this PRO seminar, we'll cover why, what, and how to use social selling at an individual sales rep level. You'll walk away with fresh ideas on how to find, relate, connect, and engage with your customers and future advocates.
Learn how to dramatically improve the effectiveness, reach, and ROI of your Facebook campaigns and how to use ad targeting and optimization tools outside of Facebook to create, launch, and test thousands of ads targeted at just as many (if not more) micro-segments.
As the kick off of MarketingProfs University Social Media Marketing Fast Track, Edelman Digital's Steve Rubel and David Armano will share 11 digital trends to watch in 2011. Learn about these trends and their broader implications, and how you can use this information to design and modify effective marketing strategies for your organization.
Greg Verdino will help you understand why the Web is getting "smaller" every day; what this means for your business; and how to create a plan that emphasizes relationships over reach, interaction over interruption, social networking over broadcast networks and the right small things over big-budget media buys.
A well-built Fan Page should attract visitors, turn them into fans, turn fans into customers, and help make customers your evangelists.
Learn what other businesses are doing with Facebook, then decide what's most effective for your own business.
Got content? There's no reason to deliver it through only one channel. You can reach more of your target market with a single message that spans across social networks.
How does social media fit in with your overall marketing strategy and business goals? What results are you looking to achieve? Get an IBM insider's take on how to fuse the right Web 2.0 tools with traditional marketing practices.
How do you turn a B2B website visitor into a legitimate lead? With an offer they can't refuse. Learn more ...
Facebook isn't just a playground for college students — it’s a great place to be to enhance your brand and sell your stuff, and smart marketers should understand how to take advantage of it.
LinkedIn is said to be the leading online professional network. In this 90-minute seminar, you'll see LinkedIn used in a number of different ways as it is a tool that can enhance personal brands, help you with research, give you access to new networks, and portray you as the marketing professional you are.
Ever wonder what the SEO pros know that you don't? What search engine optimization tools they use every day that you don't even know exist? Take your SEO skill set to the next level, even if you're already a savvy search marketer.
Things aren't quite so simple for marketers any more. One-mass
communication-based approaches don't work quite the same way. And if
you use old marketing tactics in this new media world, in fact, the
results can backfire on well-meaning companies.
Facebook—a social network with amazing growth—is all the rage according to media and early adopter marketers. While there are many opportunities with this ready-made marketing platform, as well as challenges, marketers first need a strategy before engaging.