Email Deliverability

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• Is 'Free' Still a Dirty Word?
  "Email marketing can be a tricky balancing act," writes Melissa Miller at HubSpot. "You want to use copy that will get your recipients' attention, but you don't want to select ...
  Content, Email Deliverability, Email Marketing, Email Subject Lines, Testing
• Four Things to Dump From Your Email List Right Now
  List churn is not an uncommon phenomenon; people change personal addresses, leave their former work addresses, or enter misspelled addresses when opting in. And that can be a problem if ...
  Email Deliverability, Email Hygiene, Email Lists
• Five A/B Tests You Should Use
  "A/B testing is one of the most methodical and sure-fire methods...to gauge the viability of your marketing strategy," writes Ruben Corbo in a guest post at Remarkablogger. With A/B testing—which simply ...
  Email Campaigns, Email Deliverability, Email Subject Lines, Testing
• How to Clear the Gmail Hurdles
  If you're one of Gmail's 350 million users, you know how vigorously the service defends your inbox from unwanted email. Obvious junk goes to the spam folder. But that's not ...
  Email Deliverability, Google, Spam
• Three Ways to Boost Email Marketing ROI
  Despite the naysayers who like to predict the imminent demise of email marketing, one fact remains true: It's highly profitable. "Email averages a return on investment (ROI) of $40 for every ...
  Email Campaigns, Email Deliverability, ROI, Targeting
• An Email Metrics Primer for the Novice
  In a post at the Vision6 blog, Belinda Walsh admits to the thrill she gets from metrics. "My colleagues will tell you they hear my gasps of excitement on a ...
  Email Deliverability, Email Marketing, Metrics
• Email Marketing in the Age of the 'Ultra Managed Inbox'
  For years, writes Stephanie Miller at the Deliverability blog, marketers have enjoyed the linear nature of the email inbox—your newsletters and offers sitting cheek-by-jowl with personal correspondence from a subscriber's ...
  Email Deliverability, Email Marketing, Writing
• Just Give Me the Facts, Ma'am
  When your email campaigns encounter deliverability issues—especially those for which you are not at fault—you might think the best way to resolve your problem is to make friends with an ...
  Email Deliverability, Email Marketing, Marketing Smarter
• Get Out That Rake
  "Dog Whisperer" Cesar Millan had a problem. With an abysmal delivery rate of 81.29 percent, his email campaigns weren't getting through to many of the people who wanted them. "The ...
  Email Deliverability, Email Lists, Email Marketing
• Don't Try That Around Here
  Laura Atkins, in a blog at Word to the Wise, recently invited the blogosphere to comment on a reader's claim that direct-mail catalog marketers would soon begin to rent and ...
  Direct Marketing, Email Deliverability, Email Lists, Email Marketing
• Stop Being So Mysterious
  "In email marketing, we seem to tolerate a level of mystery that would not be acceptable in any other channel," says Stephanie Miller in a post at the Daily Fix ...
  Email Deliverability, Email Marketing, Marketing Analytics
• Think of It as a Club
  You understand how email delivery works, but perhaps you have trouble explaining the process to your boss, a client or a colleague. If so, you're in luck. An entertaining post ...
  Email Deliverability, Email Marketing, Marketing Plans
• Where Did They Go?!
  If you've noticed an unusual drop in open rates for messages sent to Gmail accounts—and for B2C companies, this could represent a large percentage of subscribers—it's probably not your fault. ...
  Email Deliverability, Email Marketing, Email Service Providers, Email Subject Lines
• Beware the Spaminator
  The best email offer in the world won't accomplish much if it never reaches your intended recipient. Beware:  there are strong forces at work these days trying their best to block your ...
  Customer Engagement, Email Deliverability, Email Marketing, Writing
• Glad You Could Join Us!
  Smith-Harmon just released its Retail Welcome Email Benchmark Study, which examines best practices at 112 of the Internet's largest retailers. And in a recent post at the Email Karma blog, ...
  E-Commerce, Email Deliverability, Email Marketing, Writing
• Behold the Golden Channel
  If you're new to digital marketing, you're not alone—and it's never too late to start making an online impact. This especially holds true with email—which, for many marketers, has proved ...
  Digital Marketing, Email Deliverability, Email Marketing
• That Bounce Ain't So Soft
  "Most email marketers do not view soft bounces as being a major cause for concern," says Dela Quist in the UK DMA Email Marketing Council newsletter, "so rarely, if ever, ...
  Email Deliverability, Email Marketing, Metrics
• Getting Past the Bouncer
  No matter how good the offer in your email is, you won't see any results if subscribers don't receive your message. This reality makes deliverability an extremely high priority. Neil ...
  Email Deliverability, Email Marketing
• Love the MIME
  In a wide-ranging video interview with BNET, strategist RJ Talyor of ExactTarget discusses a range of email marketing issues, and provides insight on the best way to handle messages sent ...
  Email Deliverability, Email Hygiene, Email Marketing
• The Time to Authenticate is Now
  "There's been talk for some time now that ISPs would eventually take into consideration whether an email was authenticated when deciding whether to block email from a particular sender," says ...
  Email Deliverability, Email Marketing