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• Achieving Kingly Facebook Engagement: The Six Secrets of Superbrands
  A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Social Media GTTP is the last ...
  Brand Ambassadors, Brand Positioning, Customer Engagement, Facebook
• Facebook Promotions: Do's and Don'ts
  It can be amazingly confusing to run a contest on a Facebook Page. But breaking any Facebook Terms may result in your page being shut down—so you have to step ...
  Facebook, Promotions, Web Copy
• The Facebook Toolkit You Just Can't Live Without
  Facebook remains the hottest socnet on the block, but its marketing options are so sprawled that it's hard to decide where to begin—or how. Which is why Mashable has compiled a ...
  Branding, Customer Evangelists, Facebook, Social Media
• Driving Engagement With the New Facebook Ad Optimization Features
  Building to its IPO, Facebook unrolled improvements that let marketers optimize ads for multiple actions (not just Likes). In a post at Mashable, Victoria Ransom shares four tips for enhancing ...
  Advertising, Branding, Facebook
• Five Ways to Use Facebook Timeline for Business
  The Social Media Examiner has distilled five ways businesses have hit the ground running on Facebook Timeline. You can use these examples to help make your Facebook Timeline richer for storytelling ...
  Branding, Customer Engagement, Facebook
• How to Go B2B at Three Major Social Sites
  All social networking sites hold potential for B2B marketers, Kevin Murphy argues in a recent post at the Intel blog. Still, many companies seem to stick to LinkedIn as their ...
  B2B Marketing, Facebook, Google+, Social Media, Social Networking, Twitter
• Six Tips for Managing Facebook Brand Timeline Pages
  We have updated you on some of the major changes to Facebook’s Brand Timeline pages. Now that you feel more familiar with the medium, it’s time for your Community Manager ...
  Brand Management, Facebook, Social Media
• Three Key Changes to Facebook's Brand Timeline Pages
  In February, Facebook launched its updated Brand Timeline pages, which include better opportunities for customizing a brand page, among other features. Wildfire Interactive CEO Victoria Ransom has detailed six things ...
  Facebook, Landing Pages, Social Media, Social Networking
• Five Apps to Build Facebook Fan Engagement
  Chances are high that your target, or someone who influences your target, is on Facebook. But beyond starting a Page and praying for rain, how do you draw attention to ...
  Customer Engagement, Facebook, Social Media, Targeting
• Five Ways to Boost B2B Fan Engagement on Facebook
  Eloqua has put together an entertaining slideshare presentation just in time for the new year of B2B social outreach. In "10 Ways to 'Solve' Facebook for B2B," Eloqua recounts how ...
  B2B Marketing, Customer Engagement, Facebook, Marketing Tips
• Ten Facebook Marketing Myths (and Realities)
  Facebook marketing looks simple from the outside, but there are clear winners and losers. Some brands see success (IKEA), some don’t (Nestlé post-Greenpeace attack). Clearly there are rules to follow when ...
  Brand Loyalty, Facebook, Marketing Tips
• How to Create a B2B Facebook Community
  A while back, we offered a few tips from Karlie Justus on engaging B2B prospects on Twitter. And in a later post at the Social Media B2B blog, Justus turned ...
  B2B Marketing, Facebook, Sales, Social Media, Social Networking
• Four Great Perks of a Facebook Brand Page
  When managed well, Facebook's community of 500 million (and counting!) global users is an ideal place for brands to get the message out. But before you start developing dazzling social ...
  Branding, Facebook, Marketing Tips
• Facebook Users: Four Key Stats
  It's easy to get lost in the Facebook hype. Everybody's on it—but is "everybody" relevant to you? Here's a quick way to find out. Check out Research Spotlight: Facebook, a ...
  Facebook, Segmentation, Social Media
• Spread Your Online Messages Offline
  Now, even your offline world can have a social element: Sotokolan, whose slogan is "Objects get social," enables you to attach your Facebook page to a custom QR code. (A ...
  Facebook, Marketing Tips, Mobile Marketing
• It's a Virtual Love Shack!
  In March, Facebook hosted 484 million unique visitors worldwide, up 22 million from February, per comScore. On average, people log in 11 times a month, meaning a big pile of ...
  Facebook, New Media, Social Media
• They Say Everybody Has One
  Point of fact: One of the most alluring things about Facebook is its infinite capacity to find us a new distraction—be it Farmville, virtual gift-giving or browsing through an old flame's ...
  Community, Facebook, Social Media
• Getting to Know You, You, You, You
  A recent Nielsen study found that global consumption of social media increased 82 percent from Dec. 2008 to Dec. 2009 in the 10 countries surveyed, with users spending an average of 5.5 ...
  Facebook, Social Media, Twitter
• Five Risks to Take in '10
  In a recent Search Engine Land article, Andrew Goodman predicts that the biggest risk in 2010-2011 for search marketers may lie in working with outdated assumptions about the size and ...
  Facebook, Google, Search Engine Marketing, Targeting
• Put on a B2B Face
  It looks like Facebook is definitely here to stay. As of this writing, based on Alexa site rankings, it's the second-most-visited website on the Internet. That kind of reach can ...
  B2B Marketing, Facebook, Sales