Landing Pages

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• You CAN Get Satisfaction
  Mick Jagger sang, "I can't get no satisfaction," and that's apparently how many SEM professionals feel about their efforts these days. A recent report from [x+1] found that even though ...
  Keywords, Landing Pages, Search Engine Marketing, Segmentation, Targeting, Web Content
• Stop Blabbing! I'm Here to Buy.
  At the Red Pill Email blog, John Caldwell presents one of the most common questions he receives from Web marketers: "We get great open rates and lots of clicks, but ...
  Customer Behavior, Email, Landing Pages, Sales, Search Engine Marketing, Website Design
• Mind if I Take a Peek?
  In an article at MarketingProfs, Josh Nason suggests you might be letting valuable customer data go to waste. "In every campaign that you send out," he says, "you should have ...
  Customer Engagement, Email Lists, Email Marketing, Landing Pages, Segmentation, Website Design
• Make it Short and Sweet
  "If you thought saying something useful in 140 characters on Twitter was hard work," says Nick Usborne in an article at MarketingProfs, "good luck with the 95 characters you have ...
  Copywriting, Google, Keywords, Landing Pages, Small Business
• Double Your Fun
  In today's challenging economic environment, marketers are seeking better ways to maximize ROI. One way is to leverage insights from both SEM and email to drive greater success across channels. In ...
  Email Marketing, Keywords, Landing Pages, ROI, Search Engine Marketing
• Nobody Likes a Wild-Goose Chase
  Chad White of the Retail Email blog was impressed when he recently received an email from Lands' End with this subject line: Free Shipping + 20-50% off summer! Swim, shorts, ...
  Email Marketing, Email Subject Lines, Landing Pages
• Meet the SEO Royal Family
  We all know that content is king in search engine optimization, but in a recent Search Engine Land post, Daniel Waisberg reminds us that "usability is queen." According to Waisberg, ...
  Keywords, Landing Pages, Search Engine Marketing, SEO, Testing, Web Content, Website Design
• Test, Test and Test Again
  "No matter how well your ads, emails and landing pages are performing, they can always be doing better," says Dan Zarrella in a post at the HubSpot blog. The way ...
  Email Marketing, Keywords, Landing Pages, Marketing Analytics, PPC Campaigns, Testing
• Working Miracles, One by One
  "Now more than ever, the email channel in particular is being asked to contribute higher revenue," says Stephanie Miller in a post at the Daily Fix blog. "Yet, we all ...
  Customer Experience, Customer Retention, Email Marketing, Landing Pages, Targeting
• They Gotta Believe
  When writing copy for email messages, landing pages and a host of product descriptions, marketers need to be more than clear and concise; they must also persuade readers to click through and ...
  Customer Engagement, Email Marketing, Landing Pages, Writing
• Seek and Ye Shall Find Our Event
  When you plan an event, you pull out all the stops. So, too, should it be with your event promotions. Apogee Search's Brian Combs suggests in a recent MarketingProfs article ...
  Copywriting, Keywords, Landing Pages, PPC Campaigns, Search Engine Marketing, Search Engines, Targeting
• Sure, I'll Come Fly With You!
  It's refreshing when a company seems to get it right, and DJ Waldow uses a post at the Bronto blog to explain why email messages from US Airways impress him ...
  Email Marketing, Email Subject Lines, Landing Pages, Permission Email Marketing
• Bandage, Please
  All marketers have the same goal for their paid search campaigns: increase conversions while keeping costs down. So when the opposite occurs and a marketer finds him or herself spending ...
  Ad Copy, Keywords, Landing Pages, Lead Generation, Search Engine Marketing, SEO
• We're Corporate! We're Capable!
  "To get a running start on 2009 projects, yesterday we googled-up some corporate capability brochures to get some ideas," writes Dave J. in a recent B2Blog post. "Immediately, I was ...
  B2B Marketing, Copywriting, Landing Pages
• Time to Get Practical. (Kind of.)
  It's a recession, folks. They've brought out the "R" word. And everybody's pulling back. Turning in. Acting just plain scared. Gone are the days when a B2B team could take ...
  B2B Marketing, Economic Crisis, Landing Pages, Metrics
• Might as Well Jump!
  To do search marketing right, it's best to send potential customers who click on your search-engine-generated links to a "jump" or landing page. This page is the gateway to your ...
  Landing Pages, Search Engine Marketing, Website Design