Marketing Budgets

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• Social Media Trends With Benefits in 2012
  The integration of social media and business has come of age: 38% of CEOs now label it a high priority, and 57% of businesses plan to hike their social media ...
  Digital Theory, Marketing Budgets, Marketing Strategy, Social Media
• Taking eBaby Steps
  "For small businesses, it can be a challenge to look uber-polished and sophisticated with every communication and customer-relationship tactic," says Heather Rast in a post at the Insights & Ingenuity ...
  Email Marketing, Email Service Providers, Marketing Budgets, Small Business
• Cha-Ching!
  If your company has customer and transaction databases, says Fred Pratt in a post at the Air Waves blog, you already have a wealth of information that can be harnessed ...
  Customer Retention, Marketing Analytics, Marketing Budgets, Sales, Targeting
• Revelations in Marketing Automation
  IDC's CMO Advisory Practice is in the midst of its 2009 Tech Marketing Benchmark study, gathering marketing research data from hardware, software and services vendors. The study conclusions will inform ...
  High-Tech Marketing, Market Research, Marketing Budgets, Print Collateral, Sales
• Navigate These Waters With Care
  In an article at MarketingProfs, Christian Shea challenges the conventional wisdom that those who maintain a robust marketing budget are more likely to power their company through the recession. "Massive ...
  B2B Marketing, Marketing Budgets, Recession
• When in Doubt, Double Down
  In a piece at The New Yorker, James Surowiecki recounts how two companies—Post and Kellogg—reacted to the Depression. "Post did the predictable thing: it reined in expenses and cut back ...
  Advertising, Economic Crisis, Marketing Budgets, Marketing Inspiration, Marketing Smarter, Recession
• The Budget-Cutting Blues
  "[T]he degree of uncertainty in business and consumer markets has soared," says John Quelch in a post at Harvard Business Online. "Yet, to conserve cash, most firms are reducing spending ...
  Collaboration, Market Research, Marketing Analytics, Marketing Budgets, Targeting
• TLC for the CFO
  As B2B budgets tighten, CFOs are becoming more demanding. Show me the results! Justify the expense! What more can a CMO do? In a recent post at the Marketing Interactions ...
  B2B Marketing, Marketing Budgets, Measurement, Metrics
• Recession Marketing II: What NOT to Cut
  In Part I, we suggested a few cuts to make in your current marketing budget to help keep your bottom line healthy during these tough times. Now let's take a ...
  Customer Acquisition, Customer Relationships, Customer Retention, Marketing Budgets, New Media, Recession
• Recession Marketing, Part I: What to Cut
  Welcome to MarketingProfs' inaugural issue of Marketing in a Downturn. We are glad you signed on to receive these once-a-week guides to navigating rough economic seas—and safely making it through to ...
  Collaboration, Marketing Budgets, Measurement, Recession
• Up, Up, and Away!
  We may be in a recession, but that isn't stopping marketers from spending on search. According to the new 2008 annual survey and forecast from the Search Engine Marketing Professionals Organization ...
  Brand Awareness, Marketing Budgets, Recession, Search Engine Marketing
• Wow, It's Half Full After All!
  "When it comes to marketing budgets, more is always better than less," writes Adam Cahill in a refreshingly honest column at ClickZ, "so let's not pretend this is a 'glass ...
  Economic Crisis, Marketing Budgets, Small Business
• Boost That ROI Right Now!
  "The news regarding investment in marketing is not good, with many firms cutting their marketing budgets left and right," reports Neil Anuskiewicz in an article at MarketingProfs. Before taking such ...
  Email Marketing, Marketing Budgets, ROI
• Singing the Budgetary Blues
  Most email marketers know the frustration of trying to secure adequate funding for their online efforts. "Direct mail is so expensive that mailers can often justify a marketing database and ...
  Email Marketing, Marketing Budgets