Marketing Inspiration

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• Have You Ever Noticed…?
  A recent ad from Carnival Cruise Lines shows an average-looking guy in a red, white and blue track suit as he wanders around a ship, sniffing everything in sight: the ...
  Advertising, Creativity, Humor, Marketing Inspiration
• You Broke It, You Fix It
  "While Dave Carroll was flying from Nova Scotia to Nebraska he had his Taylor guitar ruined," says the Huffington Post. "After a protracted attempt to get United to pay for ...
  Customer Service, Marketing Inspiration, Word-of-Mouth, YouTube
• Champagne Taste, Beer Budget
  Would you dicker with a waiter about the price of a steak entrée? Or ask a hairdresser to give you highlights for free? Or expect a cashier to sell you ...
  Marketing Inspiration, Value Propositions, Videos
• That's Rough
  You've just presented a rough cut of your latest television ad when an executive begins asking questions that demonstrate he doesn't understand the concept of a rough cut. "It isn't ...
  Advertising, Marketing Inspiration, Videos
• Social Media Gets Punk'd
  "Back in the day, I was into punk rock," says David Meerman Scott in a post at his Web Ink Now blog. "It was loud, it was NOT disco, there ...
  Marketing Inspiration, Social Media, Videos
• Fight the Killer Phrases
  "You feel a little jittery," says Paul Williams in a post at the Daily Fix blog. "Is it the presentation? Or the pot of coffee you drank this morning while ...
  Marketing Inspiration, Marketing Tips, Public Speaking
• Namaste, Coach!
  In a post at the AdHole blog, Jason Fox tells about a terrific series of ads. Produced for Dunkin' Donuts, they feature former football coach Barry Switzer as he attempts ...
  Advertising, Branding, Creativity, Humor, Marketing Inspiration
• Stop! I'm Blushing!
  Most independent automotive repair shops yearn for a steady supply of positive reviews at sites like Yelp.com. But Yuki Import Service of Los Angeles has placed a few prominent signs ...
  Customer Satisfaction, Marketing Inspiration, Referrals, Word-of-Mouth
• The Color of Money
  As environmental awareness continues to rise, the average consumer has become more conscious of the need to make greener choices. A post at the Osocio blog highlights a satirical cartoon from ...
  Green Marketing, Marketing Inspiration, Surveys
• Like a Virgin
  David Tyreman begins World Famous: How to Give Your Business a Kick-Ass Brand Identity with this quote from the late Jerry Garcia: "Success isn't about being perceived as the best ...
  Brand Positioning, Creative Briefs, Marketing Inspiration
• Youth Isn't Always Wasted on the Young
  You might have mixed emotions—perhaps a blend of envy and awe—when you hear teenage CEOs discuss how they plan to secure venture capital for their second or third startup. But ...
  Customer Engagement, Marketing Inspiration, Targeting, Videos
• You Can Thank Your DVR
  "Television advertising is finally on the cusp of long-anticipated change," says Daniel Frankel in an article at The Wrap. "The popularity of digital video recorders is making that 60-year-old TV ...
  Advertising, Creativity, Marketing Inspiration
• Ladies' Choice
  "Hey!" says comedian Sarah Haskins, as she dumps an array of Yoplait, Activia and Dannon onto a table at the beginning of a viral video. "Why am I holding all ...
  Advertising, Marketing Inspiration, Women
• Book Soup for the Soul
  At Book Soup on West Hollywood's Sunset Strip, you'll pay full retail for the latest bestseller, and you won't find an exhaustive midlist inventory. But the small, independent bookseller competes ...
  Customer Engagement, Customer Experience, Marketing Inspiration
• Maximize Your Social-Networking Investment
  You don't get to be a social-networking superstar without paying your dues. "The way I look at it," says Jay Baer in a video at his blog, "you ought to ...
  Collaboration, Community, Marketing Inspiration, Social Networking
• A-Poaching We Will Go
  Every once in a while you'll have one of those terrific retail experiences when an employee wows you with exceptional customer service. If you're impressed enough to wish she worked ...
  Creativity, Customer Service, Marketing Inspiration
• The King is Dead, Long Live the King
  As it files for bankruptcy, the once-mighty General Motors faces a public-relations crisis of tremendous proportion: How does it convince customers, employees, suppliers and the American public that it not ...
  Creativity, Marketing Inspiration, Public Relations, Social Media, YouTube
• Bachelor Number Three
  You might have seen the video shot at the Sasquatch Music Festival in Washington state—footage of a young man as he dances wildly by himself to the strains of Santogold's ...
  Customer Engagement, Marketing Inspiration, Videos
• To Coin a Phrase. Or Two.
  Not long ago, your spell-check would have revolted at a word like blogosphere; type it into a recent edition of Microsoft Word, however, and you won't see that angry red ...
  Collaboration, Creativity, Marketing Inspiration
• Team Up for Social Media
  Managing your social-media presence can be a full-time job. And in a pair of videos embedded at the HubSpot blog, Mike Volpe interviews Paula Bergs about Southwest's Emerging Media team, ...
  Facebook, Marketing Inspiration, Measurement, SMS, Twitter