Marketing Inspiration

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• Take Two Motrin and Tweet Me in the Morning
  Motrin recently created an online hulabaloo when a video intended for laughs instead raised the ire of its target audience: Mothers. "Wearing your baby seems to be in fashion," begins ...
  Advertising, Marketing Inspiration, Social Networking, Twitter, Word-of-Mouth
• I Will Gladly Pay You Today for a Hamburger on Tuesday
  Once upon a time, when customers didn't have enough money to make an immediate purchase, they would put it on layaway. Laya-what? you ask facetiously. "Doesn't that involve some kind ...
  Economic Crisis, Marketing Inspiration, Sales
• Stacking the Deck
  If you use Twitter the way Mack Collier does, you might feel overwhelmed as you try to keep up with the constant stream of conversation, and stay connected with actual ...
  Marketing Inspiration, Social Media, Twitter
• Look at What They Went and Did!
  "In the two weeks leading up to the November 4th election, email messages came fast and furious from both campaigns," writes Morgan Stewart in an article at MarketingProfs. "I saw ...
  Email Marketing, Marketing Inspiration, Obama
• You've Been Punk'd ... and Wiki'd
  When Ann Handley waxed philosophical on the subject practical jokes in a post at Annarchy, her readers filled the comment section with stories of their own favorite stunts. Most were ...
  Creativity, Management, Marketing Inspiration
• The Cocktail Party Rule
  In a post at Gapingvoid, Hugh MacLeod tells the story of a superstar blogger who publicly congratulated a corporate competitor for joining the blogosphere. In her "welcome to the neighborhood" ...
  Marketing Inspiration
• Pepsi's Scheme Fails Taste Test
  By now, you've probably heard about a recent Pepsi outreach that delivered three packages, over the course of an hour, to 25 influential bloggers; the first two contained cans with ...
  Blogging, Marketing Inspiration, Social Media
• A Win-Win Scenario
  A post at the Responsible Marketing Blog highlights some companies that aligned marketing campaigns with the recent election. "With estimates of turnout exceeding 130 million people," it says, "Election Day ...
  Marketing Inspiration, Obama
• Your Twitter ID and You
  If you attended MarketingProfs' Digital Marketing Mixer, you would have heard keynote speaker Gary Vaynerchuk bemoan his choice of Twitter ID: GaryVee. In retrospect, he said, the handle—chosen quickly for ...
  Marketing Inspiration, Personal Branding, Social Media, Twitter
• Warren Buffett's Three I's
  As fallout from the current economic crisis continues to mount, thoughtful people are beginning to ask what we can learn from this experience. In a post at Harvard Business Online, ...
  Creativity, Marketing Inspiration, Small Business
• Take the Drama Offline
  In a video from BNET, Edward Muzio of Group Harmonics explains how email conversations can start unnecessary fights. "It happens all the time," he says. "It starts out as a ...
  Management, Marketing Inspiration
• Green Is Good. Green Works.
  Van Jones beat the odds when The Green Collar Economy landed at number 12 on the New York Times best-seller list. "What he didn't have, as a first time author ...
  Green Marketing, Marketing Inspiration, Word-of-Mouth
• You Are Carnac the Magnificent
  "Predictive statements are all around us, " writes Adam Gordon in the introduction to his book Future Savvy. "[I]n the newspapers, on TV, at conference presentations, in industry reports, consulting ...
  Marketing Inspiration
• Don't Worry, No One's Looking
  When Tate Linden of Stokefire began to see a number of obscure blog posts touting a heretofore unknown competitor as the world's "first naming company," he thought he should check ...
  Marketing Inspiration, Public Relations
• My Blog, Myself
  Ron Hudson of the Immediate Influence Blog recently asked his friends on Twitter to nominate candidates for a list that would become "50 of the Most Powerful and Influential Women ...
  Blogging, Marketing Inspiration
• Create a Customer Walk-a-Thon
  When we say "viral marketing" you know exactly what we mean. The question isn't whether to integrate viral elements into your marketing mix, but rather how—and to what degree. But ...
  Marketing Inspiration, Word-of-Mouth
• Get Patronized
  Let's say your company has a great approach to customer service—you offer quality products or services, your front-line staff are friendly and knowledgeable and you respond quickly and effectively to ...
  Customer Retention, Customer Service, Marketing Inspiration
• Ranting and Raving
  Back in 2006, a group of friends decided to play a practical joke on a colleague obsessed with his Jaguar—they covered the S-Type sedan with thousands of colorful Post-it notes. ...
  Marketing Inspiration, Public Relations, Social Media, Word-of-Mouth
• Stoking the Dragon Fire
  Nine months after launching the HDX Dragon, Hewlitt-Packard faced a quandary: Sales of the feature-packed laptop were underwhelming. The company took action by partnering with Buzz Corps to create a ...
  Blog Monitoring, Blogging, Marketing Inspiration, Social Media
• Loaf Run
  A recent television ad from Britain's Hovis has gotten as much press for its cinematic scope as for the bread it markets. Shot with 750 meticulously costumed extras over a ...
  Marketing Inspiration, Marketing Strategy, Marketing Tips