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• Sweat-Free Ways to Check Your Social Pulse
  Once in awhile we need tools that can help us maintain our social chops. To help you bring some coherence to all the noise across Twitter and the blogosphere, we've ...
  Marketing Smarter, Measurement, Social Media
• Reaching Your Goal With Objectives
  "Many companies have essentially the same overarching goals: increase sales, decrease operating costs, and reduce churn," writes Brett Johnson at MarketingProfs. "All of those goals result in growing a company's ...
  Market Research, Marketing Smarter, Marketing Strategy
• Are Popover Forms Right for You?
  Although improved browser technology has rendered the popup window nearly obsolete, most of us remember its intrusive horrors. "As a result," writes Mark Brownlow at Email Marketing Reports, "email marketers ...
  Email Lists, Email Marketing, Marketing Smarter
• Socialize Me! In Stages, Though, Please.
  The journey to complete socialization (the connected kind, not the 1984 kind) takes time, and it's okay to do it in steps. Sometimes it helps your advancement in the social ...
  Customer Engagement, Marketing Smarter, Social Media
• Three Tips for the Introverted Conference Attendee
  Conferences are ideal venues for plugging into the zeitgeist and networking with colleagues. But they're also expensive. "[And] if you happen to be an introverted marketer, which likely means a ...
  Marketing Smarter, Networking, Tradeshows/Events
• Three Tips for Effective Feedback-Loop Management
  "If you are a large-volume sender of email, you should be signed up for all the feedback loops that are available," writes Tom Sather in an article at MarketingProfs. "Why? ...
  Customer Satisfaction, Email Marketing, Marketing Smarter, Reputation Management
• Don't Let Doubt Kill Your Big Idea
  It happens to any innovator: As you develop a big idea, doubt inevitably sets in. "If you are doing something that hasn't been done before, careful analysis will by definition ...
  Creativity, Management, Marketing Smarter
• Three Tips for a Pitch-Perfect Pitch
  "Journalists are bombarded with pitches every day, all day long," writes Mary Reed at MarketingProfs. "The pitches arrive via phone, fax, email, and even social media sites. Because of the ...
  Email Marketing, Marketing Smarter, Personalization, Public Relations
• Are You Ready for the Holidays?
  "When the weather is warm, the sun is shining and kids are out of school, I think about … the winter holidays," writes Kelly Glass at the Affinity Express blog. ...
  Marketing Smarter, Small Business, Targeting
• Time-Tested Tips and Tools for Faster Blogging
  In 2008, Lifehacker published a list of 10 ways to get blogging done without it becoming a chore. "Writing your blog should be a fun way to stretch your mind ...
  Blogging, Marketing Smarter, Social Media
• What Your Content Marketing Can Learn From Email
  Often, the lessons we learn while working in one medium can be put to very good use in another. And Tracy Gold uses a post at the Marketing Trenches blog ...
  Blogging, Content, Content Marketing, Email Marketing, Marketing Smarter
• How to Be a Successful Anti-Engager
  Dan Zarella's "Science of Social Media" Webinar inspired a recent post by Facundo Villaveiran at Channelship's Video Blog about the known "truths" of "winning" at social media—and the realities that may ...
  Content, Customer Engagement, Marketing Smarter, Marketing Tips, Social Media
• Three Rules for Ideation Success
  How often do you gather your team for a day of brainstorming? Jeff Hirsch calls these freewheeling powwows "ideation sessions," and they might just produce an idea that leads to ...
  Collaboration, Creativity, Marketing Smarter, Writing
• Three Keys to Maintaining Google-Style Business Innovation
  In an interview at Adweek, Google's Head of Global Ad Marketing Lisa Gevelber explains the mission of Think Quarterly, the company's new business magazine. Google realized that "a lot of ...
  Creativity, Management, Marketing Inspiration, Marketing Smarter
• Overcoming the Small Business Inferiority Complex
  "Anyone who has worked in or run a small business has felt the ugly sting of an inferiority complex to their larger rivals at some point," writes Rohit Bhargava at ...
  Marketing Smarter, Marketing Strategy, Personalization, Small Business
• Four Ways to Remove Attention Barriers From Email Campaigns
  "People have limited attention to spare," writes Mark Brownlow at Email Marketing Reports. "They focus on those messages perceived as deserving that attention: messages that are clearly important, personal or something ...
  Creativity, Customer Engagement, Email Marketing, Marketing Smarter
• Three Time-Management Mistakes to Avoid When Going Social
  Chelsi Nakano of CMSWire has identified four best practices for putting the "business" in "social business." While we can't go into all of them (read her great article!), we'll cover the ...
  Marketing Smarter, Marketing Tips, Social Media
• What Your Online Content Can Learn From Public Speaking
  In a post at Junta42, Joe Pulizzi discusses communication techniques he developed during frequent public-speaking engagements—300 in five years—and how they influence his online content. "The best idea I can ...
  Content, Marketing Smarter, Public Speaking
• The Early Marketing Skinny on Google+
  Google+ is the new kid on the social block. As it is offered on all Google products (Gmail, Google.com, Google Docs, etc.), its adoption may spread quickly—once its limited field trial completes and anyone ...
  Google, Google+, Marketing Smarter, Social Media
• Three Mistaken Beliefs That Can Cripple Marketing Teams
  What makes for a great marketing team? A dynamic leader at the helm? The right mix of compatible personalities? A steady influx of new talent? Or could making assumptions like ...
  Collaboration, Management, Marketing Smarter