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• Three Ways to Spill Your Company's Secrets—and Win
  In a post at the Influential Marketing Blog, Rohit Bhargava challenges the assumption that corporate secrets give you a competitive advantage. "The … problem with this line of thinking is ...
  Customer Engagement, Marketing Smarter, Marketing Tips
• Three Reasons an SEO Should Learn Programming Languages
  In a post at Conversation Marketing, Ian Lurie argues that every SEO should learn at least two programming languages. And if you think you already meet that standard, consider this: ...
  Collaboration, Marketing Smarter, Search Engine Marketing
• Four Ways to Protect Customer Data
  The massive data breach at Epsilon has everyone thinking about ways to secure customer data. According to Kevin Skurski, security begins with knowing just how much information you have. "Customers' ...
  Email Lists, Email Marketing, Management, Marketing Smarter
• Three At-a-Glance Guides for Mastering Social Media
  Here's some tasty (yet nutritious) eye candy to keep your brand on the right track—and you in a positive mindset. Social media guru Brian Solis has released a set of beautiful ...
  Marketing Smarter, Marketing Tips, Social Media
• How to Make Content King. Again.
  "The experts have apparently decided that content marketing is back for 2011," writes Mark Brownlow at Email Marketing Reports. "The new (old) mantra is 'quality content.' And everyone should be ...
  Content, Email Marketing, Marketing Smarter
• Cool Tools for Checking Out Your SEO Competition
  In a recent post at Search Engine People, Wayne Barker notes that keeping up with SEO trends can be truly challenging, even for those who work within the industry. Staying ...
  Marketing Smarter, Search Engine Marketing, SEO, Small Business
• Three Alternatives to the Permission Gamble
  In a post at Email Marketing Reports, Mark Brownlow considers the argument that opt-in permission isn't strictly necessary. "The definition of spam has shifted broadly from 'email not asked for' ...
  Email Marketing, Marketing Smarter, Permission Email Marketing, Spam
• When Do You Have Enough Data?
  Scott Anthony recently spent a week visiting four Fortune 100 companies with combined revenues of $300 billion. And in each of his discussions he noticed a common theme: how to ...
  Marketing Analytics, Marketing Smarter, Metrics
• What You Can Learn From the Gap's Logo Debacle
  Not long ago, Gap sparked a social-media firestorm when it quietly unveiled a redesigned logo. People not only disliked the bargain-basement aesthetic—they hated it. And, writes Umair Haque at Harvard ...
  Logos, Marketing Smarter, Small Business, Social Media
• How to Change When It's 'Change or Die'
  In a post at Harvard Business Online, Bill Taylor reflects on the influential article "Change or Die," published five years ago by Fast Company. "It was a bracing reminder of ...
  Creativity, Marketing Smarter, Small Business
• Flipboard for iPad: How to Use It
  With all the gizmos, apps, real-time updates and life-changing articles strewn in your path, nothing's more complicated than sorting through and finding time for everything you want to read. Tougher still ...
  Marketing Smarter, Mobile Marketing, New Media
• Tips for Building a Hot Mobile App
  In April, Morgan Stanley analyst Mary Meeker issued her report on this year's Internet trends. It included this revelation: Mobile is a hit, and in the next five years, people will ...
  Marketing Smarter, Mobile Marketing, Smartphones
• Four Ways to Kill Off Unproductive Aspects of Your Business
  If you're like most small businesses, you don't spend much time on internal seek-and-destroy missions that identify and kill unproductive elements. That, says Auren Hoffman at the Summation blog, is ...
  Management, Marketing Smarter, Small Business
• Get Some Family Values
  Your B2C business might ignore anyone who doesn't fit the profile of your usual customer. Why, for instance, would you target recent graduates when you normally sell your product or ...
  Demographics, Marketing Analytics, Marketing Smarter
• Debunking Top PPC Myths
  A few years ago, John W. Ellis wrote the post, "If Paid Search Isn't Working, Then You're Doing Something Wrong" at the Search Engine Land blog. Recently, now at his ...
  Advertising, Marketing Smarter, PPC Campaigns, Search Engine Marketing
• When Plain is Good
  If we were to suggest plain text for your next email campaign, you'd probably laugh in our faces. "The superiority of HTML email to plain-text email for driving response has ...
  Email Marketing, Marketing Smarter, Marketing Tips
• Give 'Em the Third Degree
  "Like good little Reporting Squirrels we collect and stack metrics as if preparing for an imminent ice age," opines Avinash Kaushik at Occam's Razor, before quickly noting that it isn't ...
  Marketing Analytics, Marketing Smarter, Metrics
• Do You Flickr?
  Most small businesses haven't figured out how to promote themselves on Flickr—and that means you can get an edge on the competition. And in a recent post at the Influential ...
  Brand Awareness, Marketing Smarter, Small Business
• The Little Shavers That Could
  How much does a new pack of razors cost you per month? Eight dollars? Ten? More than those little blades are worth? Well, Pierre de Nayer recently decided people should ...
  Marketing Smarter, Social Media, Word-of-Mouth
• Just Say No
  Thought leaders in the email marketing industry are just about unanimous on the subject of randomly purchased lists. Their advice to marketers? Avoid them like the plague. You may, however, still ...
  Email Lists, Email Marketing, Marketing Smarter