Metrics

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• So, the Recession Is a Good Thing?
  While acknowledging the damage this recession has done to the personal and professional lives of so many people, Freddie Laker also argues that our dark economic cloud has brought with ...
  Creativity, Customer Service, Marketing Smarter, Metrics, Recession
• Better Than a Magic 8 Ball
  "It can be difficult to measure success of efforts that rely on emerging media," says Evan Gerber in an article at MarketingProfs. "[D]espite the fact that they are online channels, ...
  Marketing Analytics, Measurement, Metrics, Social Media, Twitter
• Put Your Metrics to Work for You
  In a recent article for MarketingProfs, Karen Talavera discussed the importance of measuring metrics that matter, and outlined the difference between process metrics and contribution metrics. In a follow-up article ...
  Collaboration, Email Marketing, Metrics
• Show Me the Numbers That Count
  "It's high time email marketers assess campaign performance in terms of the business and marketing goals, objectives, and contribution expectations that matter," says Karen Talavera in an article at MarketingProfs. ...
  Email Marketing, Marketing Analytics, Measurement, Metrics
• Gesundheit!
  In a Pro article at MarketingProfs, Kathryn Roy discusses seven infectious diseases often found in B2B marketing efforts. And she not only explains how to diagnose each disorder but also ...
  B2B Marketing, Metrics, Small Business, Testing, Writing
• Follow the Leader
  "Marketing analytics used to simply be about measuring the hits on your website and the number of opens and clicks on emails," says Lisa Cramer in an article at MarketingProfs. ...
  Email Campaigns, Lead Generation, Lead Nurturing, Marketing Analytics, Metrics
• Running the Numbers on Twitter
  "The problem with most analysis on Twitter," says Rohit Bhargava in a post at the Influential Marketing Blog, "is that it is limited by the minimal amount of data that ...
  Marketing Analytics, Metrics, Social Networking, Twitter
• Slam Dunks and Rebounds
  "At his prime," says Jeff Sexton in an article at FutureNow, "Dennis [Rodman] was pulling down a truly astonishing 18.7 rebounds per game." Impressive indeed, but you'd probably form an ...
  Keywords, Marketing Analytics, Metrics, PPC Campaigns
• Name It and Claim It
  The data you gather on email marketing campaigns might not be as useful as you think. "Real danger lurks in not measuring the right factors or not measuring accurately," says ...
  Email Campaigns, Marketing Analytics, Measurement, Metrics
• Time After Time After Time
  "We fuss over subject lines, offers, calls-to-action, and targeting, but sometimes a lack of response is simply a matter of timing," says Mark Brownlow in a post at the Email ...
  Email Marketing, Metrics, Segmentation
• Get Them to Give a Hoot
  "Very few executives give a hoot about opens and clicks," says Stephanie Miller in a post at the Daily Fix blog. "In fact, very few marketers even look at their ...
  Email Marketing, Marketing Analytics, Metrics, ROI
• Wow! Look Who Just Stopped by!
  Careful: You just missed out on a great lead when you analyzed that B2B conversion rate. That's what Todd Michiels says, anyway, in a recent article at Miechiels.com. All too often, ...
  B2B Marketing, Marketing Analytics, Metrics, PPC Campaigns, Search Engine Marketing
• Let the Sun Shine In
  When hunkering down to face a challenging economic climate, you might become so focused on survival that you don't notice when the storm begins to weaken. In an article at ...
  Google, Keywords, Marketing Strategy, Metrics, Recession
• TLC for the CFO
  As B2B budgets tighten, CFOs are becoming more demanding. Show me the results! Justify the expense! What more can a CMO do? In a recent post at the Marketing Interactions ...
  B2B Marketing, Marketing Budgets, Measurement, Metrics
• Simplify, Simplify.
  In a post at the Istobe blog, Chris Herrick reports on key takeaways he picked up at the Predictive Analytics World and eTail West conferences held earlier this year. In ...
  Customer Behavior, Marketing Analytics, Metrics, Tradeshows/Events
• Have Goals, Can Measure
  You closely monitor the results of your paid-search efforts. Shouldn't you do the same for your natural-search program? In a recent MarketingProfs article, Netconcepts' John Thielmann says measuring your natural search ...
  Google, Keywords, Measurement, Metrics, Search Engine Marketing, Search Engines, Testing
• The Question of Web Analytics
  Not long ago, Avinash Kaushik posed this question via Twitter: "Inspire me: If there is one web analytics question you want answered what would it be? What's your juiciest/mundane, daily, challenge?" ...
  Customer Behavior, Customer Retention, Metrics, Testing, Web Analytics, Websites
• Don't Compare Apples and Oranges
  In a post at the Email Experience blog, Spencer Kollas argues that marketers shouldn't spend their time worrying about the rates other companies achieve with their email programs. The reason, ...
  Benchmarking, Marketing Analytics, Marketing Tips, Measurement, Metrics, ROI
• Try Analytics the Natural Way
  Let's face it. The Web analytics process can quickly turn complex and frustrating. But a recent post at Marketing Jive suggests it doesn't have to be that way—at least for ...
  Measurement, Metrics, Search Engine Marketing, Web Analytics
• Quantitative Conversion Data Isn't Everything
  "I'm finding that all too often marketers are deciding to spend either more or less money based solely on the conversion rate of how a certain search phrase, ad creative, ...
  Keywords, Marketing Analytics, Metrics, PPC Campaigns