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• Don't Call Me Average
  In a post on Key Performance Indicators (KPI) at the Occam's Razor blog, Avinash Kaushik facetiously asks readers to raise their hands if they think they're average. "No one is ...
  Marketing Analytics, Metrics, Segmentation, Web Analytics
• That Bounce Ain't So Soft
  "Most email marketers do not view soft bounces as being a major cause for concern," says Dela Quist in the UK DMA Email Marketing Council newsletter, "so rarely, if ever, ...
  Email Deliverability, Email Marketing, Metrics
• So Many Tweets, So Little Time
  You already know why you need to be on Twitter. And if you've taken the leap into the great microblogging beyond, it's likely you've come across some issues: It takes so ...
  Interactive Marketing, Metrics, New Media, Social Media, Twitter
• Time to Get Practical. (Kind of.)
  It's a recession, folks. They've brought out the "R" word. And everybody's pulling back. Turning in. Acting just plain scared. Gone are the days when a B2B team could take ...
  B2B Marketing, Economic Crisis, Landing Pages, Metrics
• A Tale of Two Innovations
  The next time your management team meets to determine the fate of a recently introduced product or service, consider a post by Scott Anthony at Harvard Business Online. He argues ...
  Metrics, Small Business