Search Engines

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• Should You Optimize for Bing and Yahoo?
  It's no secret that Google controls the vast majority of online searches. Your company obviously optimizes your Web pages for peak Google performance. But there's a catch: Not everyone searches on ...
  Google, Keywords, Search Engines, SEO
• Three Ways to Keep Your Search Rankings Healthy
  As Google continues to personalize search results, the data you see in ranking reports might not mean what you think. Why? They only tell you what rankings would look like ...
  Advertising, Content Marketing, Search Engines, SEO
• Basic Tips for Optimizing Your YouTube Videos
  Businesses use YouTube to host video in the hope they'll turn up in search results, expand their audience, and generate leads, says Mike Hanbery at Webolutions. "Simply uploading a video, however, ...
  Search Engines, SEO, Social Media, Videos
• Three SEO Don'ts Straight From Google
  When you work in SEO, it might seem that Google is always trying to trip you up. But that's not really the case, argues Brandignity: "They don't dislike all SEOs ...
  Content, Search Engine Marketing, Search Engines
• Before You Name Your Company, Consider How Google Will Rank It
  Naming a company or a product used to involve a number of factors—none of which related to SEO considerations. But no longer. "It doesn't matter whether your brand is online ...
  Google, Naming, Search Engines
• Key Steps in the Quest for Quality Links
  "What search engines are forcing us to do—especially post-Google Panda—is to win quality links," writes Ken McGaffin in an article at MarketingProfs. "And quality links are hard to get." Hard—but not ...
  Links, Search Engine Marketing, Search Engines, Targeting
• Three Ways to Optimize Your Online Content Program
  "In a world of short attention spans, massive filtering, and the sheer volume of blog articles shooting out every available channel, it's a good idea to have a support system ...
  Content, Keywords, Search Engine Marketing, Search Engines, Web Content
• Four Ways to Own the First SERP
  "When consumers hear of a local business that is not well known, it's only natural that they conduct some research before making a purchase," writes Nathan Hanks in an article ...
  Google, Marketing Tips, Search Engine Marketing, Search Engines, Social Media
• An Argument for Content Creation Before Optimization
  "Search engines rank individual pages, not your site as a whole," writes Nick Stamoulis at the Search Engine Optimization Journal. "This means that each page needs to be optimized for ...
  Content, Keywords, Search Engines, SEO
• Optimize for Bing: Four Key Tips
  Although Google remains the search engine of choice for most customers, you can't ignore the importance of optimizing for Bing—which currently powers nearly a third of all stateside searches. And ...
  Content, Marketing Tips, Search Engine Marketing, Search Engines, SEO
• The Five Rs of Search Engine Marketing
  In a video interview with Web Marketing Today, Bryan Eisenberg offers a 7-minute primer on what he terms the Five Rs of search engine marketing. "I really wanted to demystify ...
  Content, Marketing Tips, Search Engine Marketing, Search Engines
• SEO Tips for Bing
  Whether you're a site owner attempting to rank higher in search results, or a Web developer or designer working with a marketing team on a cool new project, it's more ...
  Keywords, Search Engines, SEO
• How to Respond When Execs Hound You About Your Search Programs
  "You're sitting at your desk and the email lands in your inbox with a thud," writes Michael Brenner at B2B Marketing Insider. "[S]omeone important in your company just did a ...
  Keywords, Search Engine Marketing, Search Engines, SEO
• Five Reasons to Make Social Media Part of Your SEO Strategy
  It's well known in SEO circles that most links created through social media are "nofollow"—and therefore don't help sites rank higher with search engines. Some SEO professionals believe there's no SEO ...
  Links, Search Engine Marketing, Search Engines, Social Media
• A Rose by Any Other Name
  ...will go unnoticed by Google. That's what some search pundits are saying these days: To achieve smooth-and-easy SEO, you need to spell out who you are, plain and simple, for ...
  Keywords, Search Engine Marketing, Search Engines, SEO
• Are We There Yet?
  "We are often asked how long it will take before an optimized website will start showing up in the search-engine results," writes Lauren Hobson at Five Sparrows, "but of course ...
  Keywords, Links, Search Engine Marketing, Search Engines
• Got Analytics?
  "Have you ever been confused about how to use your website analytics and how to maximize the value you get from them?" asks Adrian Mott at the HubSpot blog. If ...
  Keywords, Links, Marketing Analytics, Search Engines
• Mastering SEO in a Digital World
  In a recent post at the Online Marketing Blog, Lee Odden explains how a better understanding of search-engine optimization can help PR and communications professionals boost their results in a ...
  Public Relations, Search Engine Marketing, Search Engines, Social Media
• Good, Good, Good, Good Vibrations
  Dudes: Are you ready to give off some fresh new surfer vibes? Search engines are constantly looking for new signals they can use to improve the quality of the results ...
  Search Engine Marketing, Search Engines, Web Analytics
• All in Good (SEO) Time
  "They say an Internet year is … equivalent to seven normal years," says Kevin Gibbon in a post at SEOptimise—meaning that we can witness seven real-world-years' worth of change in ...
  Marketing Tips, Search Engine Marketing, Search Engines