Customer Relationships

How you approach, interact, and build long-term relationships with your customers is as important (dare we say more so?) as the products and services you sell. That means you can't just focus on rushing people through the funnel, however satisfying that may seem in the short term.

In this course, you'll learn how to address every step of those relationships—from introduction through sustained loyalty. First, you'll learn how to create a unique value proposition so your customers understand you and your values from the get-go. Then, you'll cover how to use what you've learned about them to craft a better experience and sell more. Finally, you'll learn the ins-and-outs of increasing loyalty, creating brand advocates, re-engaging existing customers, and reviving lost buyer connections.