- Number of lessons: 5
- Time to complete: 60–90 minutes
- Element: Communicate
- Topic: Content
- Contributors: Michael Brenner, Christopher Penn, Lee Odden
- Instructional Designer: Kerry O'Shea Gorgone
- Price: This is a PRO exclusive—subscribe to PRO for $595.
- This course is part of your PRO subscription.
ABOUT THIS COURSE
The success of your content marketing campaign depends on distributing your assets to the right people through the right channels at the right time. In this course, Kicking Off Your Content Marketing Campaign, you'll learn everything you need to know to successfully make that happen.
Discover how frequently to share your content on the most popular social media networks. And learn what marketing automation tools are at your disposal to help you give your audience the best experience possible.
This course will also teach you how to assess and interpret the results of your testing, so you can shift your resources to promote and amplify your best, most effective content. And it will help you tap into one of your most valuable, underused resources for extending your audience reach.
- 1 Use available tools to automate your campaign and distribute your assets over selected channels and networks
- 2 Implement testing for campaign assets like blog posts, online ads, ebooks, and more
- 3 Assess your test results and shift resources to promote your most effective content
- 4 Activate employees for wider distribution
LESSONS IN THIS COURSE
Timing is Everything: When and How Often to Post Your Content for Maximum Results
You don't want to annoy your audience by posting too much. You also don't want your message to get lost in the noise. Learn how to balance the two. Understand how often to share your content for optimal results.
Everything You Ever Wanted to Know About Automating Your Campaign (But Were Afraid to Ask)
Don't let marketing automation scare you. When done right, it makes your life easier and your audience's experience better. See how to use some of the top tools to schedule and distribute your content over multiple channels.
Testing Time: How to Test Your Content Pieces and Assess Results
You know testing is important. But how do you know your results are meaningful? Our testing expert shows you key factors to consider. See how to assess and interpret your A/B or multivariate results... and learn how to avoid a common, costly mistake.
Employee Activation and You: How Your Team Can Help Amplify Your Reach
Most companies overlook one of their greatest assets for content distribution: their employees. Learn an easy approach to turn employees in super-sharers and enjoy more engagement and reach. Way more.
No BS Influencer Marketing ROI
There are three steps toward identifying influencers and developing genuine connections with them. See how to get influencers inspired by what you're doing and excited to collaborate with you.
This course is available exclusively to PRO subscribers. Learn more about everything included with PRO and upgrade now.
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Don't forget: you've got 24/7 access to this course as well as all the others as part of your PRO subscription.