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Email marketing done well delivers off-the-chart return on investment. But only if you take the time to carefully plan each campaign you send. Solid strategy and planning are the foundation for successful email marketing program.

In Planning Your Email Marketing Campaign, you’ll be guided through the planning process by two email marketing experts: Karen Talavera and Samantha Iodice. You’ll learn smart, practical, proven approaches to key steps like setting measurable goals for each campaign, selecting a campaign that aligns with your audience’s needs, segmenting your list in a way that makes sense and drives results, and tapping into behavioral shortcuts that will have prospects opening, reading, and responding to the messages you send.


  • 1 Choose which campaigns to run based on your target audience’s needs
  • 2 Set measurable goals for your email marketing campaign
  • 3 Segment your list based on your campaign goals
  • 4 Select the target audience(s) for your email marketing campaign
  • 5 Use behavioral shortcuts to plan email messages that drive action


  • Don’t Hit 'Send' Until You Watch This: Setting Measurable Goals for Your Email Campaign

    To deliver the best results, you must design every email marketing campaign to achieve a set of specific, measurable goals. In this presentation, our email expert shows you how to set goals that align with your high-level marketing objectives.

  • The What, Why, and Whom of Email: A Framework for Your Email Marketing Program

    People respond to email messages that are relevant to them. (That’s a universal truth in email marketing.) Discover a framework you can use to ensure you’re selecting a campaign that meets your target audience’s needs and that drives the kind of action you want.

  • Data and Intuition: The Fine Art of Segmentation

    Learn to properly use the power of segmentation—including what data to use and what approach to take—so you reach the right person with the right message at the right time.

  • Tactics for Selecting Your Target Audience

    For an email campaign to succeed, you must know who your audience is. In this presentation, our email expert demonstrates tactics you can use to select your best audience (or audiences). Then you can craft email messages that will inspire them to take the desired action.

  • Insanely Effective Email Tactics You Can Use Today: Part 1

    In the first of a three-part series, email and behavior expert Nancy Harhut reveals how to get your prospects to open, read, and respond to your email. Learn about eye-magnet words, ripple effects, and more!

  • Insanely Effective Email Tactics You Can Use Today: Part 2

    Nancy Harhut is back with more ways to create insanely effective emails that your prospects with love. Learn how to use the power of social proof, how to positively embrace the negative, and how to look better than your competition.

  • Insanely Effective Email Tactics You Can Use Today: Part 3

    In part three of her series, Nancy Harhut returns with more response-boosting secrets. In this lesson she reveals a single word that increases response, "the journalist's secret" that boosts results, and other proven tactics.

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